Japanese hip hop Audience in Germany

Japanese hip hop has an estimated audience of 2,589,581 people in Germany. 47.5% are female, 52.5% are male, average age 30.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Christian hip hop, Arts and music, Movies, BTS, Natural World.
The average Japanese hip hop fan in Germany is 30.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Christian hip hop, Arts and music, Movies, with strongest over-indexing on Christian hip hop (5.97× the country average). Demographically, the Japanese hip hop audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Japanese hip hop fans
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 30.6 |
| Estimated audience size | 2,589,581 |
Audience persona
The typical Japanese hip hop fan in Germany is balanced, around 30.6 years old, with strong Indulgence tendencies and a notable affinity for Christian hip hop.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 168,105 | 0.3× |
| Bayern | 146,242 | 0.35× |
| Baden-Württemberg | 143,406 | 0.41× |
| Thüringen | 128,202 | 1.94× |
| Niedersachsen | 122,872 | 0.49× |
| Brandenburg | 119,612 | 1.49× |
| Rheinland-Pfalz | 114,935 | 0.89× |
| Sachsen | 111,690 | 0.88× |
| Sachsen-Anhalt | 111,153 | 1.66× |
| Schleswig-Holstein | 109,935 | 1.18× |
| Hessen | 106,918 | 0.54× |
| Mecklenburg-Vorpommern | 105,259 | 2.13× |
| Berlin | 95,440 | 0.82× |
| Hamburg | 76,266 | 1.3× |
| Bremen | 31,726 | 1.43× |
| Saarland | 16,165 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Christian hip hop | 5.97× | Music & Radio |
| Arts and music | 1.62× | Arts & Culture |
| Movies | 1.62× | Movies & TV |
| BTS | 5.43× | Music & Radio |
| Natural World | 1.78× | Fashion & Accessoires |
| Electronic music | 1.59× | Music & Radio |
| Yahoo!ショッピング | 1.75× | |
| Labubu | 2.99× | Kids & Family |
| B.I | 4.61× | Music & Radio |
| Finch | 1.82× | Music & Radio |
| FC Barcelona | 1.53× | Sports |
| BLACKPINK | 3.58× | Music & Radio |
| Korean hip hop | 2.51× | Music & Radio |
| East Coast hip hop | 1.96× | Music & Radio |
| Veterinary medicine | 1.61× | Business & Career |
| Jackie Chan | 3.46× | Movies & TV |
| NFL | 1.54× | Sports |
| KPop Demon Hunters | 1.54× | Movies & TV |
| Bounce music | 1.85× | Music & Radio |
| IU (singer) | 4.69× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.14 |
| Early Adopter Mentality | POWER | 1.11 |
| Travelling | THRILL | 1.03 |
| Extroversion | THRILL | 1 |
| Mindfulness | BALANCE | 0.95 |
| Tradition | CONSERVATISM | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| Japan | 8.8% |
| China | 6.3% |
See Japanese hip hop audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Japanese hip hop have in Germany?
Japanese hip hop has an estimated audience of 2,589,581 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Japanese hip hop fans?
47.5% of Japanese hip hop fans are female, 52.5% are male, with an average age of 30.6 years.
Which brands do Japanese hip hop fans like most?
Japanese hip hop fans show strongest brand affinity for Christian hip hop (5.97×), Arts and music (1.62×), and Movies (1.62×) over the country average.
Where do Japanese hip hop fans live in Germany?
Japanese hip hop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 168,105), Bayern (reach 146,242), and Baden-Württemberg (reach 143,406). These three regions account for the largest share of the active audience.
What other brands do Japanese hip hop fans also like?
Beyond Japanese hip hop itself, the audience over-indexes on Arts and music (1.62×), Movies (1.62×), BTS (5.43×), and Natural World (1.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Japanese hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.