Rascasse Audience Intelligence

Japanese hip hop Audience in Germany

A data profile of the people who buy, follow and care about Japanese hip hop in Germany — modelled from more than twelve digital signal sources. Japanese hip hop has an estimated audience of 2,589,581 people in Germany.

#60among Musical genre in Germany#1529among Topic in Germany#186in Music & Radio

The average Japanese hip hop fan in Germany is 30.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Christian hip hop, Arts and music, Movies, with strongest over-indexing on Christian hip hop (5.97× the country average).

Demographically, the Japanese hip hop audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Japanese hip hop fan in Germany is balanced, around 30.6 years old, with strong Patriotism tendencies and a notable affinity for Christian hip hop.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Japanese hip hop profile in Germany.

Audience size
2.6M
in Germany
Gender
47.5%♀
52.5% male
Age
30.6
average years
Country rank
#2542
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Japanese hip hop fans

47.5% are female, 52.5% are male, average age 30.6.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Japanese hip hop audience in Germany
MetricValue
Female47.5%
Male52.5%
Average age30.6
Estimated audience size2,589,581
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Japanese hip hop audience in Germany
Age bracketShare%
16-1941%
20-2925%
30-3917%
40-4911%
50+5%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Japanese hip hop audience comes from Germany.

Worldwide audience distribution share by country for Japanese hip hop
CountryShare
United States24.0%
Japan8.8%
China6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Japanese hip hop audience in Germany is strongest.

Fig. 05

Top regions by affinity

Japanese hip hop fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~60K1.24×
02Thüringen~80K1.20×
03Sachsen-Anhalt~80K1.13×
04Brandenburg~90K1.10×
05Hamburg~60K1.07×
06Schleswig-Holstein~100K1.04×
07Bremen~20K1.01×
08Saarland~30K1.00×
09Rheinland-Pfalz~100K0.98×
10Sachsen~100K0.97×
11Berlin~100K0.95×
12Niedersachsen~200K0.88×
13Hessen~200K0.88×
14Baden-Württemberg~300K0.85×
15Bayern~300K0.83×
16Nordrhein-Westfalen~400K0.79×
Fig. 06

Affinity by region

Affinity by region — Japanese hip hop, Germany
0.79×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Japanese hip hop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Japanese hip hop audience
#·InterestCategoryAffinity×
01Christian hip hopMusic & Radio5.97×
02BTSMusic & Radio5.43×
03ONEUSMusic & Radio5.36×
04IU (singer)Music & Radio4.69×
05B.IMusic & Radio4.61×
06BLACKPINKMusic & Radio3.58×
07Jackie ChanMovies & TV3.46×
08Korean hip hopMusic & Radio2.51×
09ReggaeMusic & Radio1.98×
10East Coast hip hopMusic & Radio1.96×
11HaftbefehlMusic & Radio1.87×
12Bounce musicMusic & Radio1.85×
13FinchMusic & Radio1.82×
14Arts and musicArts & Culture1.62×
15MoviesMovies & TV1.62×
16Veterinary medicineBusiness & Career1.61×
17Electronic musicMusic & Radio1.59×
18NFLSports1.54×
19KPop Demon HuntersMovies & TV1.54×
20FC BarcelonaSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Japanese hip hop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Japanese hip hop audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.17×
Community OrientationOPEN1.13×
Risk AppetiteTHRILL1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Japanese hip hop audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.84×
IndividualismJOY0.90×
Quality AwarenessPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Japanese hip hop have in Germany?

Japanese hip hop has an estimated audience of 2,589,581 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Japanese hip hop fans?

47.5% of Japanese hip hop fans are female, 52.5% are male, with an average age of 30.6 years.

03

Which brands do Japanese hip hop fans like most?

Japanese hip hop fans show strongest brand affinity for Christian hip hop (5.97×), Arts and music (1.62×), and Movies (1.62×) over the country average.

04

Where do Japanese hip hop fans live in Germany?

Japanese hip hop fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Japanese hip hop fans also like?

Beyond Japanese hip hop itself, the audience over-indexes on Arts and music (1.62×), Movies (1.62×), BTS (5.43×), and Electronic music (1.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Japanese hip hop audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Japanese hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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