Japanese hip hop Audience in Germany

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Japanese hip hop has an estimated audience of 2,589,581 people in Germany. 47.5% are female, 52.5% are male, average age 30.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Christian hip hop, Arts and music, Movies, BTS, Natural World.

The average Japanese hip hop fan in Germany is 30.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Christian hip hop, Arts and music, Movies, with strongest over-indexing on Christian hip hop (5.97× the country average). Demographically, the Japanese hip hop audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Japanese hip hop fans

Demographic split for Japanese hip hop audience in Germany
MetricValue
Female47.5%
Male52.5%
Average age30.6
Estimated audience size2,589,581

Audience persona

The typical Japanese hip hop fan in Germany is balanced, around 30.6 years old, with strong Indulgence tendencies and a notable affinity for Christian hip hop.

Top regions in Germany

Top regions ranked by reach for Japanese hip hop in Germany
RegionReachAffinity
Nordrhein-Westfalen168,1050.3×
Bayern146,2420.35×
Baden-Württemberg143,4060.41×
Thüringen128,2021.94×
Niedersachsen122,8720.49×
Brandenburg119,6121.49×
Rheinland-Pfalz114,9350.89×
Sachsen111,6900.88×
Sachsen-Anhalt111,1531.66×
Schleswig-Holstein109,9351.18×
Hessen106,9180.54×
Mecklenburg-Vorpommern105,2592.13×
Berlin95,4400.82×
Hamburg76,2661.3×
Bremen31,7261.43×
Saarland16,1650.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Japanese hip hop audience
BrandAffinityCategory
Christian hip hop5.97×Music & Radio
Arts and music1.62×Arts & Culture
Movies1.62×Movies & TV
BTS5.43×Music & Radio
Natural World1.78×Fashion & Accessoires
Electronic music1.59×Music & Radio
Yahoo!ショッピング1.75×
Labubu2.99×Kids & Family
B.I4.61×Music & Radio
Finch1.82×Music & Radio
FC Barcelona1.53×Sports
BLACKPINK3.58×Music & Radio
Korean hip hop2.51×Music & Radio
East Coast hip hop1.96×Music & Radio
Veterinary medicine1.61×Business & Career
Jackie Chan3.46×Movies & TV
NFL1.54×Sports
KPop Demon Hunters1.54×Movies & TV
Bounce music1.85×Music & Radio
IU (singer)4.69×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Japanese hip hop audience
TraitClusterScore
IndulgenceJOY1.14
Early Adopter MentalityPOWER1.11
TravellingTHRILL1.03
ExtroversionTHRILL1
MindfulnessBALANCE0.95
TraditionCONSERVATISM0.95

Worldwide distribution

Worldwide audience distribution share by country for Japanese hip hop
CountryShare
United States24.0%
Japan8.8%
China6.3%

See Japanese hip hop audiences in other countries

More Musical genre audiences in Germany

Frequently asked questions

How many fans does Japanese hip hop have in Germany?

Japanese hip hop has an estimated audience of 2,589,581 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Japanese hip hop fans?

47.5% of Japanese hip hop fans are female, 52.5% are male, with an average age of 30.6 years.

Which brands do Japanese hip hop fans like most?

Japanese hip hop fans show strongest brand affinity for Christian hip hop (5.97×), Arts and music (1.62×), and Movies (1.62×) over the country average.

Where do Japanese hip hop fans live in Germany?

Japanese hip hop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 168,105), Bayern (reach 146,242), and Baden-Württemberg (reach 143,406). These three regions account for the largest share of the active audience.

What other brands do Japanese hip hop fans also like?

Beyond Japanese hip hop itself, the audience over-indexes on Arts and music (1.62×), Movies (1.62×), BTS (5.43×), and Natural World (1.78×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Japanese hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.