Rascasse Audience Intelligence

Veterinary medicine Audience in Germany

A data profile of the people who buy, follow and care about Veterinary medicine in Germany — modelled from more than twelve digital signal sources. Veterinary medicine has an estimated audience of 6,228,418 people in Germany.

#37among Field of study in Germany#469among Topic in Germany#95in Business & Career

The average Veterinary medicine fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Maltese (dog), Vet-Concept, Equine therapy, with strongest over-indexing on Maltese (dog) (8.85× the country average).

Demographically, the Veterinary medicine audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Veterinary medicine fan in Germany is more female, around 39.1 years old, with strong Pet Ownership tendencies and a notable affinity for Maltese (dog).

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Veterinary medicine profile in Germany.

Audience size
6.2M
in Germany
Gender
69.1%♀
30.9% male
Age
39.1
average years
Country rank
#758
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Veterinary medicine fans

69.1% are female, 30.9% are male, average age 39.1.

Fig. 02

Gender split

69.1%
Female
30.9%
Male
Demographic split for Veterinary medicine audience in Germany
MetricValue
Female69.1%
Male30.9%
Average age39.1
Estimated audience size6,228,418
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Veterinary medicine audience in Germany
Age bracketShare%
16-1921%
20-2919%
30-3919%
40-4922%
50+20%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Veterinary medicine audience comes from Germany.

Worldwide audience distribution share by country for Veterinary medicine
CountryShare
United States22.9%
Brazil8.7%
Japan7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Veterinary medicine audience in Germany is strongest.

Fig. 05

Top regions by affinity

Veterinary medicine fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~400K1.48×
02Sachsen~400K1.22×
03Brandenburg~200K1.16×
04Bremen~60K1.14×
05Saarland~80K1.09×
06Hessen~500K1.05×
07Sachsen-Anhalt~200K0.99×
08Thüringen~200K0.99×
09Mecklenburg-Vorpommern~100K0.99×
10Hamburg~100K0.96×
11Bayern~900K0.90×
12Rheinland-Pfalz~300K0.89×
13Schleswig-Holstein~200K0.89×
14Niedersachsen~500K0.88×
15Nordrhein-Westfalen~1M0.87×
16Baden-Württemberg~700K0.86×
Fig. 06

Affinity by region

Affinity by region — Veterinary medicine, Germany
0.86×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Veterinary medicine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Veterinary medicine audience
#·InterestCategoryAffinity×
01Vet-ConceptPets & Animals13.75×
02Chemical industryBusiness & Career11.72×
03Pharmaceutical industryBusiness & Career10.85×
04Maltese (dog)Pets & Animals8.85×
05Veterinary physicianPets & Animals8.06×
06Equine therapyHealth7.38×
07Shelter DogsPets & Animals7.15×
08Welsh CorgiPets & Animals6.59×
09Bayer 04 LeverkusenSports5.92×
10BeaglePets & Animals5.75×
11Border ColliePets & Animals5.32×
12Litter boxPets & Animals5.05×
13Siamese catPets & Animals5.02×
14Chihuahua (dog)Pets & Animals5.01×
15Doberman PinscherPets & Animals4.98×
16Yorkshire TerrierPets & Animals4.75×
17PoodlePets & Animals4.54×
18Cat foodPets & Animals4.05×
19Golden RetrieverPets & Animals3.93×
20Pet foodPets & Animals3.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Veterinary medicine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Veterinary medicine audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.62×
Community OrientationOPEN1.68×
TraditionCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Veterinary medicine audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.78×
Luxury OrientationPREMIUM0.88×
IndividualismJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Veterinary medicine have in Germany?

Veterinary medicine has an estimated audience of 6,228,418 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Veterinary medicine fans?

69.1% of Veterinary medicine fans are female, 30.9% are male, with an average age of 39.1 years.

03

Which brands do Veterinary medicine fans like most?

Veterinary medicine fans show strongest brand affinity for Maltese (dog) (8.85×), Vet-Concept (13.75×), and Equine therapy (7.38×) over the country average.

04

Where do Veterinary medicine fans live in Germany?

Veterinary medicine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~900K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Veterinary medicine fans also like?

Beyond Veterinary medicine itself, the audience over-indexes on Vet-Concept (13.75×), Equine therapy (7.38×), Shelter Dogs (7.15×), and Pharmaceutical industry (10.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Veterinary medicine audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Veterinary medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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