Veterinary medicine Audience in Germany
Veterinary medicine has an estimated audience of 6,228,418 people in Germany. 69.1% are female, 30.9% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Maltese (dog), Vet-Concept, Equine therapy, Shelter Dogs, Pharmaceutical industry.
The average Veterinary medicine fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Maltese (dog), Vet-Concept, Equine therapy, with strongest over-indexing on Maltese (dog) (8.85× the country average). Demographically, the Veterinary medicine audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Veterinary medicine fans
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 39.1 |
| Estimated audience size | 6,228,418 |
Audience persona
The typical Veterinary medicine fan in Germany is more female, around 39.1 years old, with strong Pet Ownership tendencies and a notable affinity for Maltese (dog).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,265,370 | 0.93× |
| Bayern | 924,145 | 0.92× |
| Baden-Württemberg | 757,039 | 0.89× |
| Niedersachsen | 538,680 | 0.89× |
| Hessen | 499,086 | 1.05× |
| Berlin | 478,014 | 1.72× |
| Sachsen | 416,586 | 1.36× |
| Rheinland-Pfalz | 266,669 | 0.85× |
| Brandenburg | 252,299 | 1.31× |
| Schleswig-Holstein | 190,995 | 0.85× |
| Sachsen-Anhalt | 156,481 | 0.97× |
| Thüringen | 151,052 | 0.95× |
| Hamburg | 137,987 | 0.98× |
| Mecklenburg-Vorpommern | 98,919 | 0.83× |
| Saarland | 65,557 | 0.86× |
| Bremen | 33,565 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Maltese (dog) | 8.85× | Pets & Animals |
| Vet-Concept | 13.75× | Pets & Animals |
| Equine therapy | 7.38× | Health |
| Shelter Dogs | 7.15× | Pets & Animals |
| Pharmaceutical industry | 10.85× | Business & Career |
| Beagle | 5.75× | Pets & Animals |
| Chihuahua (dog) | 5.01× | Pets & Animals |
| Veterinary physician | 8.06× | Pets & Animals |
| Litter box | 5.05× | Pets & Animals |
| Welsh Corgi | 6.59× | Pets & Animals |
| Bayer 04 Leverkusen | 5.92× | Sports |
| Border Collie | 5.32× | Pets & Animals |
| Yorkshire Terrier | 4.75× | Pets & Animals |
| Siamese cat | 5.02× | Pets & Animals |
| Poodle | 4.54× | Pets & Animals |
| Pet food | 3.48× | Pets & Animals |
| Cat food | 4.05× | Pets & Animals |
| Chemical industry | 11.72× | Business & Career |
| Golden Retriever | 3.93× | Pets & Animals |
| Doberman Pinscher | 4.98× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.32 |
| Indulgence | JOY | 1.24 |
| Sustainability | BALANCE | 1.22 |
| Healthy Lifestyle | BALANCE | 1.19 |
| Sports Activity | POWER | 1.17 |
| DIY Mentality | THRILL | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.9% |
| Brazil | 8.7% |
| Japan | 7.7% |
See Veterinary medicine audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Veterinary medicine have in Germany?
Veterinary medicine has an estimated audience of 6,228,418 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Veterinary medicine fans?
69.1% of Veterinary medicine fans are female, 30.9% are male, with an average age of 39.1 years.
Which brands do Veterinary medicine fans like most?
Veterinary medicine fans show strongest brand affinity for Maltese (dog) (8.85×), Vet-Concept (13.75×), and Equine therapy (7.38×) over the country average.
Where do Veterinary medicine fans live in Germany?
Veterinary medicine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,265,370), Bayern (reach 924,145), and Baden-Württemberg (reach 757,039). These three regions account for the largest share of the active audience.
What other brands do Veterinary medicine fans also like?
Beyond Veterinary medicine itself, the audience over-indexes on Vet-Concept (13.75×), Equine therapy (7.38×), Shelter Dogs (7.15×), and Pharmaceutical industry (10.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Veterinary medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.