Pharmaceutical industry Audience in Germany
Pharmaceutical industry has an estimated audience of 1,521,825 people in Germany. 54.7% are female, 45.3% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Hawaii Five-O, Fast-moving consumer goods, Clinical pharmacy, Gerresheimer, Tagesschau.
The average Pharmaceutical industry fan in Germany is 42.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Hawaii Five-O, Fast-moving consumer goods, Clinical pharmacy, with strongest over-indexing on Hawaii Five-O (35.05× the country average). Demographically, the Pharmaceutical industry audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Pharmaceutical industry fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 42.9 |
| Estimated audience size | 1,521,825 |
Audience persona
The typical Pharmaceutical industry fan in Germany is balanced, around 42.9 years old, with strong Pet Ownership tendencies and a notable affinity for Hawaii Five-O.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 375,700 | 1.13× |
| Baden-Württemberg | 305,045 | 1.47× |
| Bayern | 304,769 | 1.25× |
| Niedersachsen | 153,296 | 1.04× |
| Hessen | 140,420 | 1.21× |
| Rheinland-Pfalz | 98,770 | 1.3× |
| Sachsen | 68,072 | 0.91× |
| Berlin | 64,370 | 0.95× |
| Brandenburg | 42,924 | 0.91× |
| Hamburg | 34,726 | 1.01× |
| Schleswig-Holstein | 31,426 | 0.58× |
| Sachsen-Anhalt | 30,634 | 0.78× |
| Thüringen | 30,300 | 0.78× |
| Saarland | 22,777 | 1.22× |
| Mecklenburg-Vorpommern | 19,093 | 0.66× |
| Bremen | 10,762 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hawaii Five-O | 35.05× | Movies & TV |
| Fast-moving consumer goods | 19.44× | Business & Career |
| Clinical pharmacy | 14.76× | Health |
| Gerresheimer | 14.03× | Health |
| Tagesschau | 1.95× | Movies & TV |
| Screenplay | 5.37× | Arts & Culture |
| Jensen Ackles | 9.74× | Movies & TV |
| Cincinnati | 15.33× | Travel & Leisure |
| Pharmacology | 7.35× | Business & Career |
| Smiley (singer) | 5.84× | Music & Radio |
| Sartorius | 13.95× | Health |
| Pharmacy | 3.52× | Business & Career |
| Trailer (promotion) | 4.76× | Movies & TV |
| Food and Drug Administration | 12.3× | Politics & Society |
| Dow Jones Industrial Average | 6× | Business & Career |
| Gala | 1.76× | News |
| Beurer | 11.98× | Home & Garden |
| Pharmacy school | 21.8× | Business & Career |
| Brand management | 4.87× | Business & Career |
| Rossmann | 1.65× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.46 |
| Community Orientation | OPEN | 1.29 |
| Patriotism | CONSERVATISM | 1.27 |
| Need for Security | CONSERVATISM | 1.22 |
| Indulgence | JOY | 1.2 |
| Healthy Lifestyle | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| Italy | 5.8% |
| Brazil | 5.3% |
See Pharmaceutical industry audiences in other countries
- Pharmaceutical industry — United States
- Pharmaceutical industry — United Kingdom
- Pharmaceutical industry — France
- Pharmaceutical industry — Italy
- Pharmaceutical industry — Spain
- Pharmaceutical industry — Brazil
- Pharmaceutical industry — Japan
- Pharmaceutical industry — South Korea
- Pharmaceutical industry — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pharmaceutical industry have in Germany?
Pharmaceutical industry has an estimated audience of 1,521,825 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Pharmaceutical industry fans?
54.7% of Pharmaceutical industry fans are female, 45.3% are male, with an average age of 42.9 years.
Which brands do Pharmaceutical industry fans like most?
Pharmaceutical industry fans show strongest brand affinity for Hawaii Five-O (35.05×), Fast-moving consumer goods (19.44×), and Clinical pharmacy (14.76×) over the country average.
Where do Pharmaceutical industry fans live in Germany?
Pharmaceutical industry fans in Germany are most concentrated in Nordrhein-Westfalen (reach 375,700), Baden-Württemberg (reach 305,045), and Bayern (reach 304,769). These three regions account for the largest share of the active audience.
What other brands do Pharmaceutical industry fans also like?
Beyond Pharmaceutical industry itself, the audience over-indexes on Fast-moving consumer goods (19.44×), Clinical pharmacy (14.76×), Gerresheimer (14.03×), and Tagesschau (1.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pharmaceutical industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.