Beurer Audience in Germany
Beurer has an estimated audience of 330,871 people in Germany. 47.4% are female, 52.6% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: California University of Pennsylvania, Kieser Training, Jessica Rabbit, Samanyolu Haber, Christmas Gift.
The average Beurer fan in Germany is 42.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include California University of Pennsylvania, Kieser Training, Jessica Rabbit, with strongest over-indexing on California University of Pennsylvania (73.42× the country average). Demographically, the Beurer audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Domestic appliances
Demographics of Beurer fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 42.6 |
| Estimated audience size | 330,871 |
Audience persona
The typical Beurer fan in Germany is balanced, around 42.6 years old, with strong Family Orientation tendencies and a notable affinity for California University of Pennsylvania.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 75,580 | 1.04× |
| Bayern | 74,970 | 1.41× |
| Baden-Württemberg | 68,489 | 1.52× |
| Niedersachsen | 32,382 | 1.01× |
| Hessen | 29,658 | 1.18× |
| Rheinland-Pfalz | 16,337 | 0.99× |
| Berlin | 15,098 | 1.02× |
| Sachsen | 13,701 | 0.84× |
| Schleswig-Holstein | 12,230 | 1.03× |
| Brandenburg | 8,466 | 0.82× |
| Thüringen | 7,870 | 0.93× |
| Sachsen-Anhalt | 7,367 | 0.86× |
| Hamburg | 7,273 | 0.97× |
| Mecklenburg-Vorpommern | 4,223 | 0.67× |
| Saarland | 3,472 | 0.85× |
| Bremen | 2,411 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| California University of Pennsylvania | 73.42× | Business & Career |
| Kieser Training | 7.76× | Sports |
| Jessica Rabbit | 10.14× | Movies & TV |
| Samanyolu Haber | 7.24× | Movies & TV |
| Christmas Gift | 2.23× | Kids & Family |
| Stradivarius | 1.97× | Shopping |
| Haberler | 1.58× | News |
| Unique Gifts | 1.63× | Shopping |
| Pillow | 1.53× | Home & Garden |
| Progressive rock | 1.52× | Music & Radio |
| VfL Wolfsburg | 1.52× | Sports |
| Israel | 1.59× | Travel & Leisure |
| Esra Erol | 4.28× | Movies & TV |
| KLIX (AM) | 1.52× | Music & Radio |
| Golem | 1.9× | Technology & Electronics |
| Volvo V60 | 2.75× | Cars & Mobility |
| Home Delivery | 1.57× | Food & Beverages |
| Video izle | 1.89× | |
| Theocracy | 5.28× | Music & Radio |
| Circular economy | 2.61× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.5 |
| Need for Security | CONSERVATISM | 1.32 |
| Sports Activity | POWER | 1.29 |
| Healthy Lifestyle | BALANCE | 1.26 |
| Pet Ownership | JOY | 1.24 |
| Tradition | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 28.0% |
| France | 6.6% |
| Italy | 6.1% |
See Beurer audiences in other countries
More Domestic appliances audiences in Germany
Frequently asked questions
How many fans does Beurer have in Germany?
Beurer has an estimated audience of 330,871 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Beurer fans?
47.4% of Beurer fans are female, 52.6% are male, with an average age of 42.6 years.
Which brands do Beurer fans like most?
Beurer fans show strongest brand affinity for California University of Pennsylvania (73.42×), Kieser Training (7.76×), and Jessica Rabbit (10.14×) over the country average.
Where do Beurer fans live in Germany?
Beurer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 75,580), Bayern (reach 74,970), and Baden-Württemberg (reach 68,489). These three regions account for the largest share of the active audience.
What other brands do Beurer fans also like?
Beyond Beurer itself, the audience over-indexes on Kieser Training (7.76×), Jessica Rabbit (10.14×), Samanyolu Haber (7.24×), and Christmas Gift (2.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beurer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.