Rascasse Audience Intelligence

Biotechnology Audience in Germany

A data profile of the people who buy, follow and care about Biotechnology in Germany — modelled from more than twelve digital signal sources. Biotechnology has an estimated audience of 1,173,783 people in Germany.

#175among Field of study in Germany#2839among Topic in Germany#516in Business & Career

The average Biotechnology fan in Germany is 40.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Novo Nordisk, Clinical research, Kurzgesagt, with strongest over-indexing on Novo Nordisk (15.14× the country average).

Demographically, the Biotechnology audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Career Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Biotechnology fan in Germany is balanced, around 40.7 years old, with strong Career Orientation tendencies and a notable affinity for Novo Nordisk.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Biotechnology profile in Germany.

Audience size
1.2M
in Germany
Gender
52.3%♀
47.7% male
Age
40.7
average years
Country rank
#5649
Topic in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Biotechnology fans

52.3% are female, 47.7% are male, average age 40.7.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Biotechnology audience in Germany
MetricValue
Female52.3%
Male47.7%
Average age40.7
Estimated audience size1,173,783
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Biotechnology audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3920%
40-4922%
50+23%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Biotechnology audience comes from Germany.

Worldwide audience distribution share by country for Biotechnology
CountryShare
United States27.4%
Italy4.9%
India4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Biotechnology audience in Germany is strongest.

Fig. 05

Top regions by affinity

Biotechnology fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~90K1.71×
02Hessen~100K1.39×
03Bayern~200K1.16×
04Baden-Württemberg~200K1.16×
05Hamburg~30K1.09×
06Saarland~20K1.08×
07Brandenburg~40K1.04×
08Rheinland-Pfalz~60K0.99×
09Nordrhein-Westfalen~200K0.91×
10Bremen~9K0.91×
11Sachsen~50K0.90×
12Niedersachsen~90K0.82×
13Mecklenburg-Vorpommern~20K0.81×
14Sachsen-Anhalt~20K0.80×
15Schleswig-Holstein~30K0.78×
16Thüringen~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Biotechnology, Germany
0.76×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Biotechnology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Biotechnology audience
#·InterestCategoryAffinity×
01Consultant pharmacistTopic34.55×
02Life sciencesNews26.65×
03Clinical researchHealth24.69×
04SymriseBusiness & Career22.58×
05Novo NordiskHealth15.14×
06KurzgesagtPolitics & Society12.42×
07Molecular biologyHealth9.31×
08Boehringer IngelheimHealth8.54×
09Chemical engineeringBusiness & Career7.57×
10Pharmaceutical industryBusiness & Career6.80×
11Stock marketBusiness & Career4.52×
12GeminiTechnology & Electronics2.93×
13Sunday NaturalHealth2.81×
14TherapyHealth2.76×
15GmailInternet & Social Media2.35×
16TagesschauMovies & TV2.19×
17WikipediaInternet & Social Media2.06×
18GermanyTravel & Leisure2.05×
19CommerzbankBusiness & Career2.03×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Biotechnology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Biotechnology audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.98×
Healthy LifestyleBALANCE1.89×
Need for SecurityCONSERVATISM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Biotechnology audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.89×
Price SensitivityPREMIUM1.09×
Luxury OrientationPREMIUM1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Biotechnology have in Germany?

Biotechnology has an estimated audience of 1,173,783 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Biotechnology fans?

52.3% of Biotechnology fans are female, 47.7% are male, with an average age of 40.7 years.

03

Which brands do Biotechnology fans like most?

Biotechnology fans show strongest brand affinity for Novo Nordisk (15.14×), Clinical research (24.69×), and Kurzgesagt (12.42×) over the country average.

04

Where do Biotechnology fans live in Germany?

Biotechnology fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Biotechnology fans also like?

Beyond Biotechnology itself, the audience over-indexes on Clinical research (24.69×), Kurzgesagt (12.42×), Germany (2.05×), and Tagesschau (2.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Biotechnology audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Biotechnology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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