Biotechnology Audience in Germany
Biotechnology has an estimated audience of 1,173,783 people in Germany. 52.3% are female, 47.7% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Novo Nordisk, Clinical research, Kurzgesagt, Germany, Tagesschau.
The average Biotechnology fan in Germany is 40.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Novo Nordisk, Clinical research, Kurzgesagt, with strongest over-indexing on Novo Nordisk (15.14× the country average). Demographically, the Biotechnology audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Tradition, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Biotechnology fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 40.7 |
| Estimated audience size | 1,173,783 |
Audience persona
The typical Biotechnology fan in Germany is balanced, around 40.7 years old, with strong Tradition tendencies and a notable affinity for Novo Nordisk.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 239,484 | 0.93× |
| Bayern | 236,121 | 1.25× |
| Baden-Württemberg | 183,695 | 1.15× |
| Hessen | 136,275 | 1.52× |
| Berlin | 99,915 | 1.9× |
| Niedersachsen | 84,463 | 0.74× |
| Rheinland-Pfalz | 58,024 | 0.99× |
| Sachsen | 44,802 | 0.78× |
| Brandenburg | 36,931 | 1.01× |
| Schleswig-Holstein | 31,547 | 0.75× |
| Hamburg | 27,344 | 1.03× |
| Sachsen-Anhalt | 19,561 | 0.64× |
| Thüringen | 18,010 | 0.6× |
| Mecklenburg-Vorpommern | 16,840 | 0.75× |
| Saarland | 15,292 | 1.06× |
| Bremen | 8,880 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Novo Nordisk | 15.14× | Health |
| Clinical research | 24.69× | Health |
| Kurzgesagt | 12.42× | Politics & Society |
| Germany | 2.05× | Travel & Leisure |
| Tagesschau | 2.19× | Movies & TV |
| Food | 1.65× | Food & Beverages |
| 2.19× | Internet & Social Media | |
| Symrise | 22.58× | Business & Career |
| Therapy | 2.76× | Health |
| Consultant pharmacist | 34.55× | |
| Pharmaceutical industry | 6.8× | Business & Career |
| Gmail | 2.35× | Internet & Social Media |
| Boehringer Ingelheim | 8.54× | Health |
| Wikipedia | 2.06× | Internet & Social Media |
| Chemical engineering | 7.57× | Business & Career |
| Molecular biology | 9.31× | Health |
| Stock market | 4.52× | Business & Career |
| Life sciences | 26.65× | News |
| Commerzbank | 2.03× | Business & Career |
| Medical research | 8.32× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.79 |
| Career Orientation | POWER | 1.62 |
| Indulgence | JOY | 1.39 |
| Early Adopter Mentality | POWER | 1.32 |
| Sustainability | BALANCE | 1.31 |
| Pet Ownership | JOY | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.4% |
| Italy | 4.9% |
| India | 4.7% |
See Biotechnology audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Biotechnology have in Germany?
Biotechnology has an estimated audience of 1,173,783 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Biotechnology fans?
52.3% of Biotechnology fans are female, 47.7% are male, with an average age of 40.7 years.
Which brands do Biotechnology fans like most?
Biotechnology fans show strongest brand affinity for Novo Nordisk (15.14×), Clinical research (24.69×), and Kurzgesagt (12.42×) over the country average.
Where do Biotechnology fans live in Germany?
Biotechnology fans in Germany are most concentrated in Nordrhein-Westfalen (reach 239,484), Bayern (reach 236,121), and Baden-Württemberg (reach 183,695). These three regions account for the largest share of the active audience.
What other brands do Biotechnology fans also like?
Beyond Biotechnology itself, the audience over-indexes on Clinical research (24.69×), Kurzgesagt (12.42×), Germany (2.05×), and Tagesschau (2.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Biotechnology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.