Novo Nordisk Audience in Germany
Novo Nordisk has an estimated audience of 1,880,219 people in Germany. 65.1% are female, 34.9% are male, average age 48.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Becton Dickinson, Eli Lilly, Oasis (drink), opium, Physical therapy.
The average Novo Nordisk fan in Germany is 48.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Becton Dickinson, Eli Lilly, Oasis (drink), with strongest over-indexing on Becton Dickinson (151.77× the country average). Demographically, the Novo Nordisk audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand · Subtype: Medicine
Demographics of Novo Nordisk fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 48.3 |
| Estimated audience size | 1,880,219 |
Audience persona
The typical Novo Nordisk fan in Germany is more female, around 48.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Becton Dickinson.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 424,082 | 1.03× |
| Bayern | 415,070 | 1.37× |
| Baden-Württemberg | 346,589 | 1.35× |
| Hessen | 213,456 | 1.49× |
| Niedersachsen | 162,846 | 0.89× |
| Rheinland-Pfalz | 114,694 | 1.22× |
| Berlin | 111,775 | 1.33× |
| Schleswig-Holstein | 71,049 | 1.05× |
| Sachsen | 67,993 | 0.74× |
| Hamburg | 59,952 | 1.41× |
| Brandenburg | 41,815 | 0.72× |
| Thüringen | 30,294 | 0.63× |
| Sachsen-Anhalt | 26,539 | 0.54× |
| Mecklenburg-Vorpommern | 23,582 | 0.66× |
| Saarland | 18,563 | 0.8× |
| Bremen | 12,229 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Becton Dickinson | 151.77× | Business & Career |
| Eli Lilly | 142.52× | Health |
| Oasis (drink) | 64.14× | Food & Beverages |
| opium | 144× | Health |
| Physical therapy | 11.27× | Business & Career |
| Tamannaah | 70.6× | Movies & TV |
| International Academy of Osteopathy | 63.22× | |
| Matthias Riedl | 19.46× | Health |
| Vagabond (manga) | 22.68× | Literature |
| no added sugar | 42.02× | Food & Beverages |
| Wattpad | 10.97× | Internet & Social Media |
| Doctor of Medicine | 10.65× | Business & Career |
| Rallye-Magazin | 20× | Cars & Mobility |
| F(x) (band) | 15.38× | Music & Radio |
| Symptom | 9.15× | Health |
| Scanners | 20× | Movies & TV |
| Medical diagnosis | 9.25× | Health |
| Babymetal | 25.56× | Music & Radio |
| Maxim (magazine) | 14.3× | Internet & Social Media |
| Diabetic diet | 20.47× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.73 |
| Need for Security | CONSERVATISM | 1.66 |
| Pet Ownership | JOY | 1.64 |
| Family Orientation | CONSERVATISM | 1.55 |
| Quality Awareness | PREMIUM | 1.52 |
| Community Orientation | OPEN | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 17.9% |
| United States | 12.6% |
| Denmark | 11.9% |
See Novo Nordisk audiences in other countries
More Medicine audiences in Germany
- BASF (1,312,192)
- Boehringer Ingelheim (869,283)
- Bayer (671,896)
- Doppelherz (587,859)
- Sanofi (368,889)
Frequently asked questions
How many fans does Novo Nordisk have in Germany?
Novo Nordisk has an estimated audience of 1,880,219 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Novo Nordisk fans?
65.1% of Novo Nordisk fans are female, 34.9% are male, with an average age of 48.3 years.
Which brands do Novo Nordisk fans like most?
Novo Nordisk fans show strongest brand affinity for Becton Dickinson (151.77×), Eli Lilly (142.52×), and Oasis (drink) (64.14×) over the country average.
Where do Novo Nordisk fans live in Germany?
Novo Nordisk fans in Germany are most concentrated in Nordrhein-Westfalen (reach 424,082), Bayern (reach 415,070), and Baden-Württemberg (reach 346,589). These three regions account for the largest share of the active audience.
What other brands do Novo Nordisk fans also like?
Beyond Novo Nordisk itself, the audience over-indexes on Eli Lilly (142.52×), Oasis (drink) (64.14×), opium (144×), and Physical therapy (11.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Novo Nordisk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.