Becton Dickinson Audience in Germany
Becton Dickinson has an estimated audience of 268,368 people in Germany. 46.8% are female, 53.2% are male, average age 50.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Gemological Institute of America, Novo Nordisk, Eli Lilly, Tagesschau, European Rally Championship.
The average Becton Dickinson fan in Germany is 50.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Gemological Institute of America, Novo Nordisk, Eli Lilly, with strongest over-indexing on Gemological Institute of America (718.75× the country average). Demographically, the Becton Dickinson audience skews balanced with an average age of 50.1, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Consulting
Demographics of Becton Dickinson fans
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 50.1 |
| Estimated audience size | 268,368 |
Audience persona
The typical Becton Dickinson fan in Germany is balanced, around 50.1 years old, with strong Family Orientation tendencies and a notable affinity for Gemological Institute of America.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 60,749 | 1.03× |
| Baden-Württemberg | 49,881 | 1.36× |
| Bayern | 48,728 | 1.13× |
| Hessen | 27,293 | 1.33× |
| Niedersachsen | 25,850 | 0.99× |
| Rheinland-Pfalz | 16,291 | 1.21× |
| Berlin | 13,530 | 1.13× |
| Sachsen | 11,615 | 0.88× |
| Schleswig-Holstein | 8,496 | 0.88× |
| Hamburg | 7,147 | 1.18× |
| Brandenburg | 6,245 | 0.75× |
| Thüringen | 5,501 | 0.8× |
| Sachsen-Anhalt | 5,438 | 0.78× |
| Mecklenburg-Vorpommern | 4,044 | 0.79× |
| Saarland | 2,745 | 0.83× |
| Bremen | 2,081 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gemological Institute of America | 718.75× | Business & Career |
| Novo Nordisk | 38.21× | Health |
| Eli Lilly | 92.37× | Health |
| Tagesschau | 6.24× | Movies & TV |
| European Rally Championship | 160.88× | Sports |
| Digi-Key | 43.33× | Technology & Electronics |
| Race track | 16.99× | Sports |
| More Nutrition | 3.94× | Health |
| Scanners | 20.9× | Movies & TV |
| Borussia Dortmund | 1.75× | Sports |
| ADAC | 3.81× | Cars & Mobility |
| 24 Hours Nürburgring | 20× | Sports |
| Splenda | 46.44× | Food & Beverages |
| Sugar substitute | 9.46× | Food & Beverages |
| Infineon Technologies | 15.26× | Technology & Electronics |
| SanDisk | 15.36× | Technology & Electronics |
| Supernaturals | 4.38× | Health |
| Masculinity | 19.88× | Fashion & Accessoires |
| Cholesterol | 5.91× | Food & Beverages |
| REWE | 2.08× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.76 |
| Career Orientation | POWER | 1.54 |
| Sustainability | BALANCE | 1.44 |
| Sports Activity | POWER | 1.42 |
| Urban Lifestyle | OPEN | 1.39 |
| Pet Ownership | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.0% |
| China | 11.7% |
| Netherlands | 8.1% |
See Becton Dickinson audiences in other countries
More Consulting audiences in Germany
- Mr. Wash (2,032,719)
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- FXCM (1,457,220)
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Frequently asked questions
How many fans does Becton Dickinson have in Germany?
Becton Dickinson has an estimated audience of 268,368 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Becton Dickinson fans?
46.8% of Becton Dickinson fans are female, 53.2% are male, with an average age of 50.1 years.
Which brands do Becton Dickinson fans like most?
Becton Dickinson fans show strongest brand affinity for Gemological Institute of America (718.75×), Novo Nordisk (38.21×), and Eli Lilly (92.37×) over the country average.
Where do Becton Dickinson fans live in Germany?
Becton Dickinson fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,749), Baden-Württemberg (reach 49,881), and Bayern (reach 48,728). These three regions account for the largest share of the active audience.
What other brands do Becton Dickinson fans also like?
Beyond Becton Dickinson itself, the audience over-indexes on Novo Nordisk (38.21×), Eli Lilly (92.37×), Tagesschau (6.24×), and European Rally Championship (160.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Becton Dickinson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.