Rascasse Audience Intelligence

Becton Dickinson Target Market in Germany

A data profile of the people who buy, follow and care about Becton Dickinson in Germany — modelled from more than twelve digital signal sources. Becton Dickinson has an estimated audience of 274,165 people in Germany.

#22among Consulting in Germany#2352among Brand in Germany#1244in Business & Career

The average Becton Dickinson fan in Germany is 50.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Gemological Institute of America, Novo Nordisk, Eli Lilly, with strongest over-indexing on Gemological Institute of America (718.75× the country average).

Demographically, the Becton Dickinson audience skews balanced with an average age of 50.1, and over-indexes on personality traits such as Need for Security, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Becton Dickinson fan in Germany is balanced, around 50.1 years old, with strong Need for Security tendencies and a notable affinity for Gemological Institute of America.

Category: Business & Career · Type: Brand · Subtype: Consulting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Becton Dickinson profile in Germany.

Audience size
274K
in Germany
Gender
46.8%♀
53.2% male
Age
50.1
average years
Country rank
#18531
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Becton Dickinson

46.8% are female, 53.2% are male, average age 50.1.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for Becton Dickinson audience in Germany
MetricValue
Female46.8%
Male53.2%
Average age50.1
Estimated audience size274,165
Fig. 03

Age distribution

Ø 50.1
average years
Age distribution of the Becton Dickinson audience in Germany
Age bracketShare%
16-1911%
20-294%
30-396%
40-4920%
50+59%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Becton Dickinson audience comes from Germany.

Worldwide audience distribution share by country for Becton Dickinson
CountryShare
United States11.3%
China11.1%
Netherlands7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Becton Dickinson audience in Germany is strongest.

Fig. 05

Top regions by affinity

Becton Dickinson customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~50K1.34×
02Hessen~30K1.31×
03Rheinland-Pfalz~20K1.17×
04Hamburg~7K1.16×
05Bayern~50K1.09×
06Berlin~10K1.05×
07Nordrhein-Westfalen~60K1.02×
08Niedersachsen~30K0.97×
09Bremen~2K0.94×
10Saarland~3K0.93×
11Schleswig-Holstein~9K0.90×
12Sachsen~10K0.88×
13Thüringen~6K0.86×
14Mecklenburg-Vorpommern~4K0.83×
15Sachsen-Anhalt~6K0.82×
16Brandenburg~7K0.81×
Fig. 06

Affinity by region

Affinity by region — Becton Dickinson, Germany
0.81×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Becton Dickinson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Becton Dickinson audience
#·InterestCategoryAffinity×
01Gemological Institute of AmericaBusiness & Career718.75×
02European Rally ChampionshipSports160.88×
03Eli LillyHealth92.37×
04SplendaFood & Beverages46.44×
05Digi-KeyTechnology & Electronics43.33×
06Novo NordiskHealth38.21×
07ScannersMovies & TV20.90×
0824 Hours NürburgringSports20.00×
09MasculinityFashion & Accessoires19.88×
10Race trackSports16.99×
11WürthHome & Garden15.36×
12SanDiskTechnology & Electronics15.36×
13Infineon TechnologiesTechnology & Electronics15.26×
14Sugar substituteFood & Beverages9.46×
15TagesschauMovies & TV6.24×
16CholesterolFood & Beverages5.91×
17SupernaturalsHealth4.38×
18More NutritionHealth3.94×
19ADACCars & Mobility3.81×
20REWEShopping2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Becton Dickinson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Becton Dickinson audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.82×
Community OrientationOPEN1.64×
Family OrientationCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Becton Dickinson audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.02×
Urban LifestyleOPEN1.03×
Design AffinityPREMIUM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Becton Dickinson's target market in Germany?

Becton Dickinson's target market in Germany covers an estimated 274,165 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Becton Dickinson customers?

46.8% of the Becton Dickinson audience are female, 53.2% are male, with an average age of 50.1 years.

03

Which brands do Becton Dickinson fans like most?

Becton Dickinson fans show strongest brand affinity for Gemological Institute of America (718.75×), Novo Nordisk (38.21×), and Eli Lilly (92.37×) over the country average.

04

Where do Becton Dickinson fans live in Germany?

Becton Dickinson fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Baden-Württemberg (reach ~50K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Becton Dickinson fans also like?

Beyond Becton Dickinson itself, the audience over-indexes on Novo Nordisk (38.21×), Eli Lilly (92.37×), Tagesschau (6.24×), and European Rally Championship (160.88×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Becton Dickinson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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