Scanners Audience in Germany
Scanners has an estimated audience of 359,302 people in Germany. 59.1% are female, 40.9% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: 28 Days Later, The Mist (film), Beetlejuice, Scooby-Doo, Novo Nordisk.
The average Scanners fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include 28 Days Later, The Mist (film), Beetlejuice, with strongest over-indexing on 28 Days Later (124.59× the country average). Demographically, the Scanners audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Scanners fans
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 36.8 |
| Estimated audience size | 359,302 |
Audience persona
The typical Scanners fan in Germany is more female, around 36.8 years old, with strong Quality Awareness tendencies and a notable affinity for 28 Days Later.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,468 | 1.02× |
| Bayern | 60,849 | 1.05× |
| Baden-Württemberg | 49,941 | 1.02× |
| Niedersachsen | 35,657 | 1.02× |
| Hessen | 30,111 | 1.1× |
| Sachsen | 20,907 | 1.19× |
| Rheinland-Pfalz | 17,353 | 0.96× |
| Berlin | 15,674 | 0.98× |
| Brandenburg | 11,340 | 1.02× |
| Schleswig-Holstein | 11,169 | 0.87× |
| Thüringen | 9,570 | 1.05× |
| Sachsen-Anhalt | 9,380 | 1.01× |
| Hamburg | 7,268 | 0.9× |
| Mecklenburg-Vorpommern | 6,051 | 0.88× |
| Saarland | 4,607 | 1.04× |
| Bremen | 2,763 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 28 Days Later | 124.59× | Movies & TV |
| The Mist (film) | 238.1× | Movies & TV |
| Beetlejuice | 20× | Movies & TV |
| Scooby-Doo | 20× | Movies & TV |
| Novo Nordisk | 20× | Health |
| Becton Dickinson | 45.21× | Business & Career |
| Christina Hendricks | 36.6× | Movies & TV |
| Smallville | 20× | Movies & TV |
| Surrogates | 49.44× | Movies & TV |
| Holography | 59.95× | Technology & Electronics |
| Bob the Builder | 20× | Movies & TV |
| Ghostbusters (franchise) | 20× | Movies & TV |
| ALF (TV series) | 19.18× | Movies & TV |
| The Rocky Horror Picture Show | 42.34× | Movies & TV |
| The Cabin in the Woods | 40.78× | Movies & TV |
| Monty Python's Life of Brian | 20× | Movies & TV |
| Laser printing | 20.76× | Technology & Electronics |
| HP LaserJet | 31.12× | Technology & Electronics |
| Google Drive | 5.81× | Technology & Electronics |
| Spaceballs | 18.63× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.14 |
| Early Adopter Mentality | POWER | 1.72 |
| Sports Activity | POWER | 1.5 |
| Family Orientation | CONSERVATISM | 1.45 |
| Need for Security | CONSERVATISM | 1.4 |
| Sustainability | BALANCE | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 28.8% |
| Philippines | 8.2% |
| United States | 6.5% |
See Scanners audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does Scanners have in Germany?
Scanners has an estimated audience of 359,302 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Scanners fans?
59.1% of Scanners fans are female, 40.9% are male, with an average age of 36.8 years.
Which brands do Scanners fans like most?
Scanners fans show strongest brand affinity for 28 Days Later (124.59×), The Mist (film) (238.1×), and Beetlejuice (20×) over the country average.
Where do Scanners fans live in Germany?
Scanners fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,468), Bayern (reach 60,849), and Baden-Württemberg (reach 49,941). These three regions account for the largest share of the active audience.
What other brands do Scanners fans also like?
Beyond Scanners itself, the audience over-indexes on The Mist (film) (238.1×), Beetlejuice (20×), Scooby-Doo (20×), and Novo Nordisk (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Scanners. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.