Scanners Audience in Germany
Scanners has an estimated audience of 359,302 people in Germany. 59.1% are female, 40.9% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kocaeli University, Progressive rock, Knauf Insulation, Cocktail, Moroccan riad.
The average Scanners fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kocaeli University, Progressive rock, Knauf Insulation, with strongest over-indexing on Kocaeli University (238.1× the country average). Demographically, the Scanners audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Scanners fans
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 36.8 |
| Estimated audience size | 359,302 |
Audience persona
The typical Scanners fan in Germany is more female, around 36.8 years old, with strong Quality Awareness tendencies and a notable affinity for Kocaeli University.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,468 | 1.02× |
| Bayern | 60,849 | 1.05× |
| Baden-Württemberg | 49,941 | 1.02× |
| Niedersachsen | 35,657 | 1.02× |
| Hessen | 30,111 | 1.1× |
| Sachsen | 20,907 | 1.19× |
| Rheinland-Pfalz | 17,353 | 0.96× |
| Berlin | 15,674 | 0.98× |
| Brandenburg | 11,340 | 1.02× |
| Schleswig-Holstein | 11,169 | 0.87× |
| Thüringen | 9,570 | 1.05× |
| Sachsen-Anhalt | 9,380 | 1.01× |
| Hamburg | 7,268 | 0.9× |
| Mecklenburg-Vorpommern | 6,051 | 0.88× |
| Saarland | 4,607 | 1.04× |
| Bremen | 2,763 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kocaeli University | 238.1× | Business & Career |
| Progressive rock | 3.11× | Music & Radio |
| Knauf Insulation | 20× | Business & Career |
| Cocktail | 1.76× | Food & Beverages |
| Moroccan riad | 8.22× | Politics & Society |
| Haberler | 1.77× | News |
| University of Applied Sciences Hof | 20× | Business & Career |
| Horna | 45.21× | Music & Radio |
| Unique Gifts | 1.61× | Shopping |
| Grace Slick | 10.72× | Music & Radio |
| Howard Wolowitz | 11.93× | Movies & TV |
| Chromebook | 6.97× | Technology & Electronics |
| Birthday Gifts | 1.59× | Kids & Family |
| Corona (band) | 2.24× | Music & Radio |
| Israel | 1.78× | Travel & Leisure |
| Crawley Town F.C. | 20× | Sports |
| Menan, Idaho | 124.59× | Travel & Leisure |
| Este, Veneto | 2.01× | Travel & Leisure |
| Natural rubber | 1.62× | Cars & Mobility |
| Hobby Lobby | 4.14× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.14 |
| Early Adopter Mentality | POWER | 1.72 |
| Sports Activity | POWER | 1.5 |
| Family Orientation | CONSERVATISM | 1.45 |
| Need for Security | CONSERVATISM | 1.4 |
| Sustainability | BALANCE | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 28.8% |
| Philippines | 8.2% |
| United States | 6.5% |
See Scanners audiences in other countries
More Movies & TV audiences in Germany
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Frequently asked questions
How many fans does Scanners have in Germany?
Scanners has an estimated audience of 359,302 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Scanners fans?
59.1% of Scanners fans are female, 40.9% are male, with an average age of 36.8 years.
Which brands do Scanners fans like most?
Scanners fans show strongest brand affinity for Kocaeli University (238.1×), Progressive rock (3.11×), and Knauf Insulation (20×) over the country average.
Where do Scanners fans live in Germany?
Scanners fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,468), Bayern (reach 60,849), and Baden-Württemberg (reach 49,941). These three regions account for the largest share of the active audience.
What other brands do Scanners fans also like?
Beyond Scanners itself, the audience over-indexes on Progressive rock (3.11×), Knauf Insulation (20×), Cocktail (1.76×), and Moroccan riad (8.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Scanners. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.