Scanners Audience in United States

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Scanners has an estimated audience of 932,760 people in United States. 47.7% are female, 52.3% are male, average age 34.3. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Vocal harmony, Governor of Michigan, Steampunk, Home equity.

The average Scanners fan in United States is 34.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Vocal harmony, Governor of Michigan, with strongest over-indexing on Historic site (11.57× the country average). Demographically, the Scanners audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Scanners fans

Demographic split for Scanners audience in United States
MetricValue
Female47.7%
Male52.3%
Average age34.3
Estimated audience size932,760

Audience persona

The typical Scanners fan in United States is balanced, around 34.3 years old, with strong Risk Appetite tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Scanners in United States
RegionReachAffinity
California117,4671.15×
Texas87,6311.09×
Florida69,6521.1×
New York58,1931.12×
Illinois33,7541.09×
Pennsylvania33,1461.06×
Georgia31,2231.09×
Ohio28,3580.99×
North Carolina27,4000.98×
Michigan24,4711×
Virginia23,6441.04×
New Jersey23,3400.98×
Washington20,4021.09×
Indiana19,0811.12×
Tennessee18,2930.98×
Massachusetts18,2800.99×
Arizona17,1900.9×
Maryland16,0281×
Missouri15,6481.04×
Wisconsin14,9571.07×
South Carolina13,5030.96×
Colorado13,2400.9×
Oregon13,1541.23×
Alabama13,0241×
Kentucky12,9371.11×
Minnesota12,4810.93×
Louisiana10,6010.88×
Oklahoma10,2010.98×
Nevada8,3940.93×
Connecticut8,3720.89×
Arkansas7,9401.03×
Kansas7,8761.07×
Iowa7,8571.02×
Utah7,7280.93×
Mississippi7,6861×
West Virginia5,9291.37×
Nebraska5,1201.09×
New Mexico4,9931.07×
Idaho4,0140.86×
Maine3,9731.19×
New Hampshire3,5950.98×
Hawaii3,3280.83×
Washington, District of Columbia2,6260.94×
Rhode Island2,5180.85×
Montana2,4340.94×
Delaware2,1420.83×
South Dakota1,7590.82×
Vermont1,6160.99×
Alaska1,5790.79×
North Dakota1,4690.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scanners audience
BrandAffinityCategory
Historic site11.57×Arts & Culture
Vocal harmony11.46×Music & Radio
Governor of Michigan12.23×Politics & Society
Steampunk6.32×Fashion & Accessoires
Home equity2.45×Home & Garden
Hipster9.36×Politics & Society
Goop5.15×Internet & Social Media
Elsword15.37×Games
Fairy godmother6.7×Literature
Jesse Plemons2.84×Movies & TV
Wok5.08×Food & Beverages
Nipsey Hussle4.03×Music & Radio
Kay Arthur15.43×Literature
Cherish (group)7.21×Music & Radio
Nebraska1.75×Travel & Leisure
Kansas1.64×Travel & Leisure
El Paso County, Colorado8.02×Travel & Leisure
Mathcore4.95×Music & Radio
TV Fanatic6.54×Movies & TV
Nebraska Cornhuskers football2.17×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scanners audience
TraitClusterScore
Risk AppetiteTHRILL2.48
Luxury OrientationPREMIUM2.35
Need for SecurityCONSERVATISM1.41
PatriotismCONSERVATISM1.37
Community OrientationOPEN1.29
Urban LifestyleOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for Scanners
CountryShare
India28.8%
Philippines8.2%
United States6.5%

See Scanners audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Scanners have in United States?

Scanners has an estimated audience of 932,760 people in United States, concentrated in California and Texas.

What is the gender split and age of Scanners fans?

47.7% of Scanners fans are female, 52.3% are male, with an average age of 34.3 years.

Which brands do Scanners fans like most?

Scanners fans show strongest brand affinity for Historic site (11.57×), Vocal harmony (11.46×), and Governor of Michigan (12.23×) over the country average.

Where do Scanners fans live in United States?

Scanners fans in United States are most concentrated in California (reach 117,467), Texas (reach 87,631), and Florida (reach 69,652). These three regions account for the largest share of the active audience.

What other brands do Scanners fans also like?

Beyond Scanners itself, the audience over-indexes on Vocal harmony (11.46×), Governor of Michigan (12.23×), Steampunk (6.32×), and Home equity (2.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scanners. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.