Rascasse Audience Intelligence

Scanners Audience in United States

A data profile of the people who buy, follow and care about Scanners in United States — modelled from more than twelve digital signal sources. Scanners has an estimated audience of 925,969 people in United States.

#2001among Movie / TV Show / Series in United States#4579in Movies & TV

The average Scanners fan in United States is 34.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Christina Hendricks, United States Postal Service, Obsessed (2009 film), with strongest over-indexing on Christina Hendricks (40.47× the country average).

Demographically, the Scanners audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scanners fan in United States is balanced, around 34.3 years old, with strong Patriotism tendencies and a notable affinity for Christina Hendricks.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scanners profile in United States.

Audience size
926K
in United States
Gender
47.7%♀
52.3% male
Age
34.3
average years
Country rank
#24937
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scanners viewers

47.7% are female, 52.3% are male, average age 34.3.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Scanners audience in United States
MetricValue
Female47.7%
Male52.3%
Average age34.3
Estimated audience size925,969
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Scanners audience in United States
Age bracketShare%
16-1933%
20-2920%
30-3919%
40-4917%
50+11%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Scanners audience comes from United States.

Worldwide audience distribution share by country for Scanners
CountryShare
India27.6%
Philippines8.2%
United States6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scanners audience in United States is strongest.

Fig. 05

Top regions by affinity

Scanners fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~6K1.45×
02Maine~4K1.16×
03New Mexico~5K1.15×
04Kentucky~10K1.09×
05Nevada~10K1.09×
06Arkansas~8K1.09×
07Kansas~8K1.09×
08Indiana~20K1.08×
09Oregon~10K1.07×
10Mississippi~8K1.07×
11Nebraska~5K1.07×
12Texas~80K1.06×
13Ohio~30K1.06×
14California~100K1.05×
15Georgia~30K1.05×
16Wisconsin~10K1.05×
17Florida~70K1.04×
18Washington~20K1.04×
19New York~50K1.03×
20Alabama~10K1.03×
21Pennsylvania~30K1.02×
22Illinois~30K1.02×
23Louisiana~10K1.02×
24South Carolina~10K1.01×
25Iowa~8K1.01×
26North Carolina~30K1.00×
27Virginia~20K1.00×
28Missouri~20K1.00×
29Oklahoma~10K1.00×
30Montana~3K1.00×
31Michigan~20K0.99×
32New Jersey~20K0.98×
33Vermont~2K0.97×
34Tennessee~20K0.95×
35New Hampshire~3K0.95×
36Alaska~2K0.95×
37South Dakota~2K0.94×
38Arizona~20K0.92×
39Maryland~10K0.92×
40Idaho~4K0.92×
41Massachusetts~20K0.90×
42North Dakota~2K0.90×
43Minnesota~10K0.89×
44Rhode Island~3K0.89×
45Delaware~2K0.89×
46Connecticut~8K0.88×
47Colorado~10K0.87×
48Utah~7K0.87×
49Hawaii~3K0.84×
50Washington, District of Columbia~2K0.77×
Fig. 06

Affinity by region

Affinity by region — Scanners, United States
0.77×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scanners audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scanners audience
#·InterestCategoryAffinity×
01Christina HendricksMovies & TV40.47×
0210 Cloverfield LaneMovies & TV20.00×
03Diego MaradonaSports19.56×
04The Cabin in the WoodsMovies & TV17.92×
05Debbie HarryMusic & Radio13.70×
06M. Night ShyamalanMovies & TV13.04×
07Image scannerTechnology & Electronics12.81×
08Jennifer Love HewittMovies & TV11.76×
09Bryan CranstonMovies & TV10.30×
10The Strangers (2008 film)Movies & TV10.06×
11Obsessed (2009 film)Movies & TV8.68×
12FedEx OfficeBusiness & Career8.21×
13OfficeMaxBusiness & Career7.37×
14Ryan GoslingMovies & TV6.58×
15Office DepotShopping6.30×
16Urban DictionaryInternet & Social Media5.74×
17FedExBusiness & Career5.23×
18The UPS StoreShopping5.20×
19United States Postal ServiceBusiness & Career4.66×
20Google DriveTechnology & Electronics2.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scanners audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scanners audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.06×
Convenience OrientationPREMIUM1.58×
Family OrientationCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scanners audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
ExtroversionTHRILL0.81×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scanners have in United States?

Scanners has an estimated audience of 925,969 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Scanners viewers?

47.7% of Scanners fans are female, 52.3% are male, with an average age of 34.3 years.

03

Which brands do Scanners fans like most?

Scanners fans show strongest brand affinity for Christina Hendricks (40.47×), United States Postal Service (4.66×), and Obsessed (2009 film) (8.68×) over the country average.

04

Where do Scanners fans live in United States?

Scanners fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Scanners fans also like?

Beyond Scanners itself, the audience over-indexes on United States Postal Service (4.66×), Obsessed (2009 film) (8.68×), The UPS Store (5.2×), and Jennifer Love Hewitt (11.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Scanners audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Scanners. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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