Rascasse Audience Intelligence

Diego Maradona Audience in United States

A data profile of the people who buy, follow and care about Diego Maradona in United States — modelled from more than twelve digital signal sources. Diego Maradona has an estimated audience of 790,040 people in United States.

#205among Soccer in United States#6416among Person in United States#2574in Sports

The average Diego Maradona fan in United States is 33.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Truman Show, Catherine Deneuve, faith no more, with strongest over-indexing on The Truman Show (111.49× the country average).

Demographically, the Diego Maradona audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Diego Maradona fan in United States is more male, around 33.0 years old, with strong Spirituality tendencies and a notable affinity for The Truman Show.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diego Maradona profile in United States.

Audience size
790K
in United States
Gender
31.1%♀
68.9% male
Age
33.0
average years
Country rank
#27694
Person in United States
Fig. 01

Search interest · 12-month trend

+120%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diego Maradona fans

31.1% are female, 68.9% are male, average age 33.0.

Fig. 02

Gender split

31.1%
Female
68.9%
Male
Demographic split for Diego Maradona audience in United States
MetricValue
Female31.1%
Male68.9%
Average age33.0
Estimated audience size790,040
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Diego Maradona audience in United States
Age bracketShare%
16-1933%
20-2924%
30-3919%
40-4915%
50+8%
Fig. 04

Worldwide distribution

14.4%

of the worldwide Diego Maradona audience comes from United States.

Worldwide audience distribution share by country for Diego Maradona
CountryShare
United States14.4%
Argentina10.6%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diego Maradona audience in United States is strongest.

Fig. 05

Top regions by affinity

Diego Maradona fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~30K1.84×
02California~100K1.75×
03New York~50K1.59×
04Florida~60K1.51×
05Texas~80K1.49×
06Massachusetts~20K1.45×
07Connecticut~9K1.43×
08Maryland~10K1.41×
09Illinois~30K1.35×
10Washington, District of Columbia~2K1.35×
11Virginia~20K1.24×
12Rhode Island~2K1.23×
13Georgia~20K1.16×
14Washington~10K1.15×
15Nevada~7K1.14×
16North Carolina~20K1.12×
17Arizona~10K1.10×
18Oregon~7K1.04×
19Colorado~10K1.01×
20Utah~5K1.01×
21Pennsylvania~20K1.00×
22Kansas~5K1.00×
23Delaware~2K0.95×
24Nebraska~3K0.93×
25New Hampshire~2K0.93×
26New Mexico~3K0.92×
27Indiana~10K0.91×
28Minnesota~8K0.91×
29Missouri~9K0.89×
30South Carolina~8K0.86×
31Kentucky~6K0.86×
32Oklahoma~6K0.85×
33Vermont<1K0.85×
34Michigan~10K0.84×
35Hawaii~2K0.84×
36Ohio~20K0.83×
37Tennessee~10K0.83×
38Arkansas~4K0.82×
39Maine~2K0.82×
40Alaska~1K0.82×
41Wisconsin~7K0.81×
42Idaho~2K0.81×
43Louisiana~6K0.79×
44Iowa~4K0.79×
45South Dakota~1K0.78×
46Alabama~6K0.77×
47North Dakota<1K0.77×
48Montana~1K0.75×
49West Virginia~2K0.71×
50Mississippi~3K0.69×
Fig. 06

Affinity by region

Affinity by region — Diego Maradona, United States
0.69×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diego Maradona audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diego Maradona audience
#·InterestCategoryAffinity×
01Jenifer (singer)Music & Radio251.29×
02faith no moreMusic & Radio185.47×
03Catherine DeneuveFashion & Accessoires167.00×
04RivaldoSports160.48×
05Rosario CentralSports155.33×
06Carlos TevezSports148.80×
07Fernando TorresSports125.99×
08AFL Grand FinalSports114.28×
09The Truman ShowMovies & TV111.49×
10XaviSports104.39×
11River PlateSports98.37×
12SakiLiterature95.79×
13Club Atlético IndependienteSports85.34×
14CasemiroSports77.25×
15Club Atlético River PlateSports63.84×
16Boca JuniorsSports63.37×
17RonaldinhoSports59.98×
18Pep GuardiolaSports56.96×
19Argentina national football teamSports42.38×
20Christian PulisicSports40.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diego Maradona audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diego Maradona audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE6.12×
MindfulnessBALANCE4.16×
Urban LifestyleOPEN2.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diego Maradona audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.92×
Community OrientationOPEN0.94×
DIY MentalityTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diego Maradona have in United States?

Diego Maradona has an estimated audience of 790,040 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Diego Maradona fans?

31.1% of Diego Maradona fans are female, 68.9% are male, with an average age of 33.0 years.

03

Which brands do Diego Maradona fans like most?

Diego Maradona fans show strongest brand affinity for The Truman Show (111.49×), Catherine Deneuve (167×), and faith no more (185.47×) over the country average.

04

Where do Diego Maradona fans live in United States?

Diego Maradona fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Diego Maradona fans also like?

Beyond Diego Maradona itself, the audience over-indexes on Catherine Deneuve (167×), faith no more (185.47×), Ronaldinho (59.98×), and Boca Juniors (63.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Diego Maradona audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Diego Maradona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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