Rascasse Audience Intelligence

Club Atlético River Plate Audience in United States

A data profile of the people who buy, follow and care about Club Atlético River Plate in United States — modelled from more than twelve digital signal sources. Club Atlético River Plate has an estimated audience of 1,113,828 people in United States.

#140among Soccer in United States#338among Team in United States#2026in Sports

The average Club Atlético River Plate fan in United States is 32.4 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Buenos Aires, Boca Juniors, 10 things i hate about you, with strongest over-indexing on Buenos Aires (19.59× the country average).

Demographically, the Club Atlético River Plate audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Mindfulness, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Club Atlético River Plate fan in United States is more male, around 32.4 years old, with strong Mindfulness tendencies and a notable affinity for Buenos Aires.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Club Atlético River Plate profile in United States.

Audience size
1.1M
in United States
Gender
36.1%♀
63.9% male
Age
32.4
average years
Country rank
#21993
Team in United States
Fig. 01

Search interest · 12-month trend

-87%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Club Atlético River Plate fans

36.1% are female, 63.9% are male, average age 32.4.

Fig. 02

Gender split

36.1%
Female
63.9%
Male
Demographic split for Club Atlético River Plate audience in United States
MetricValue
Female36.1%
Male63.9%
Average age32.4
Estimated audience size1,113,828
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Club Atlético River Plate audience in United States
Age bracketShare%
16-1937%
20-2923%
30-3918%
40-4914%
50+8%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Club Atlético River Plate audience comes from United States.

Worldwide audience distribution share by country for Club Atlético River Plate
CountryShare
Argentina34.0%
Brazil8.2%
Spain7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Club Atlético River Plate audience in United States is strongest.

Fig. 05

Top regions by affinity

Club Atlético River Plate fans by region: top regions in United States
#RegionReachAffinity×
01Florida~400K4.69×
02New Jersey~90K2.94×
03New York~100K2.13×
04Maryland~40K1.83×
05Massachusetts~40K1.54×
06Connecticut~20K1.54×
07Virginia~40K1.46×
08California~200K1.40×
09Nevada~20K1.35×
10Utah~10K1.35×
11Texas~100K1.28×
12Washington, District of Columbia~5K1.27×
13Illinois~50K1.19×
14Georgia~40K1.15×
15Rhode Island~4K1.11×
16North Carolina~40K1.02×
17Louisiana~20K1.02×
18Colorado~20K0.99×
19Indiana~20K0.98×
20Alaska~2K0.96×
21Arkansas~10K0.95×
22Delaware~3K0.95×
23North Dakota~2K0.95×
24Vermont~2K0.95×
25South Dakota~3K0.94×
26Tennessee~20K0.93×
27Kansas~9K0.93×
28Montana~3K0.93×
29South Carolina~20K0.92×
30Nebraska~6K0.92×
31West Virginia~5K0.92×
32Hawaii~5K0.91×
33Maine~4K0.91×
34Arizona~20K0.90×
35Idaho~5K0.90×
36New Hampshire~4K0.90×
37New Mexico~5K0.88×
38Mississippi~9K0.87×
39Iowa~9K0.87×
40Oregon~10K0.85×
41Washington~20K0.84×
42Kentucky~10K0.83×
43Oklahoma~10K0.82×
44Alabama~10K0.80×
45Pennsylvania~30K0.77×
46Wisconsin~10K0.76×
47Minnesota~10K0.75×
48Missouri~10K0.74×
49Michigan~20K0.66×
50Ohio~20K0.63×
Fig. 06

Affinity by region

Affinity by region — Club Atlético River Plate, United States
0.63×1.00×4.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Club Atlético River Plate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Club Atlético River Plate audience
#·InterestCategoryAffinity×
01Club Atlético IndependienteSports82.35×
02The SoupMovies & TV73.78×
03Rosario CentralSports63.59×
04Boca JuniorsSports62.39×
05Franco MastantuonoSports57.20×
06Estudiantes de La PlataSports50.15×
07River PlateSports49.44×
08Diego MaradonaSports48.74×
09Newell's Old BoysSports43.86×
10PRÜNEFashion & Accessoires39.12×
1110 things i hate about youMovies & TV36.26×
12Crazy, Stupid, Love.Movies & TV29.00×
13Buenos AiresTravel & Leisure19.59×
14DecoHome & Garden14.01×
15Paris Saint-GermainSports11.18×
16ArgentinaTravel & Leisure7.96×
17DuolingoBusiness & Career7.85×
18Real Madrid C.F.Sports5.88×
19FIFA World Cup 2026Sports3.89×
20FIFA World CupSports3.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Club Atlético River Plate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Club Atlético River Plate audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.53×
Urban LifestyleOPEN1.64×
DIY MentalityTHRILL1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Club Atlético River Plate audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.56×
Early Adopter MentalityPOWER0.74×
Community OrientationOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Club Atlético River Plate have in United States?

Club Atlético River Plate has an estimated audience of 1,113,828 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Club Atlético River Plate fans?

36.1% of Club Atlético River Plate fans are female, 63.9% are male, with an average age of 32.4 years.

03

Which brands do Club Atlético River Plate fans like most?

Club Atlético River Plate fans show strongest brand affinity for Buenos Aires (19.59×), Boca Juniors (62.39×), and 10 things i hate about you (36.26×) over the country average.

04

Where do Club Atlético River Plate fans live in United States?

Club Atlético River Plate fans in United States are most concentrated in Florida (reach ~400K), California (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Club Atlético River Plate fans also like?

Beyond Club Atlético River Plate itself, the audience over-indexes on Boca Juniors (62.39×), 10 things i hate about you (36.26×), Club Atlético Independiente (82.35×), and FIFA World Cup 2026 (3.89×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Club Atlético River Plate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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