PRÜNE Audience in United States

PRÜNE logo

PRÜNE has an estimated audience of 441,446 people in United States. 64.8% are female, 35.2% are male, average age 34.6. Top regions: California, Texas, Florida. Top brand affinities: Stamp collecting, Meals on Wheels, Progressive rock, UK garage, Lulu 黃路梓茵.

The average PRÜNE fan in United States is 34.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Stamp collecting, Meals on Wheels, Progressive rock, with strongest over-indexing on Stamp collecting (17.29× the country average). Demographically, the PRÜNE audience skews more female with an average age of 34.6, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of PRÜNE fans

Demographic split for PRÜNE audience in United States
MetricValue
Female64.8%
Male35.2%
Average age34.6
Estimated audience size441,446

Audience persona

The typical PRÜNE fan in United States is more female, around 34.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Stamp collecting.

Top regions in United States

Top regions ranked by reach for PRÜNE in United States
RegionReachAffinity
California65,2051.34×
Texas45,6071.2×
Florida36,8261.23×
New York33,6701.36×
Georgia16,3881.21×
Illinois16,0241.09×
Pennsylvania15,3691.03×
North Carolina15,0741.13×
New Jersey13,8521.23×
Virginia13,6161.27×
Ohio13,2550.97×
Michigan11,6061.01×
Massachusetts11,3521.31×
Washington10,5571.19×
Maryland9,5141.25×
Arizona8,7330.97×
Tennessee8,2840.94×
Indiana8,0991×
Missouri6,7890.95×
South Carolina6,1400.92×
Alabama6,1350.99×
Minnesota6,0870.96×
Colorado6,0130.86×
Wisconsin5,7190.86×
Louisiana5,6671×
Kentucky5,2920.96×
Oregon5,1701.02×
Connecticut4,9101.11×
Oklahoma4,8410.99×
Nevada3,8650.91×
Utah3,8360.97×
Kansas3,6521.05×
Mississippi3,6070.99×
Arkansas3,5330.97×
Iowa3,4340.94×
Hawaii2,2561.19×
Nebraska2,1300.96×
New Mexico1,8260.82×
Idaho1,8130.82×
Washington, District of Columbia1,7911.35×
New Hampshire1,5480.89×
West Virginia1,5330.75×
Rhode Island1,4001×
Maine1,2530.79×
Delaware1,1630.95×
Montana9050.74×
South Dakota8170.8×
North Dakota7030.78×
Alaska6810.72×
Vermont5590.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PRÜNE audience
BrandAffinityCategory
Stamp collecting17.29×Home & Garden
Meals on Wheels20×Food & Beverages
Progressive rock6.87×Music & Radio
UK garage14.45×Music & Radio
Lulu 黃路梓茵7.11×Movies & TV
Product design4.51×Business & Career
Home equity3.5×Home & Garden
Emperor Entertainment Group20×Business & Career
Albany County, New York18.52×Travel & Leisure
Iowa Hawkeyes12.39×Sports
9NEWS (KUSA)7.38×Movies & TV
Bully (2011 film)10.24×Movies & TV
Nuts (film)8.48×Movies & TV
Pro-Ject5.89×Music & Radio
Mackenzie Foy10.38×Fashion & Accessoires
Dental hygienist7.82×Health
Urban Outfitters2.15×Shopping
Bank account2.8×Business & Career
Laneige6.07×Beauty & Wellness
Hebe7.25×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PRÜNE audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.07
Luxury OrientationPREMIUM2.34
Quality AwarenessPREMIUM1.62
MindfulnessBALANCE1.47
SustainabilityBALANCE1.45
IndulgenceJOY1.45

Worldwide distribution

Worldwide audience distribution share by country for PRÜNE
CountryShare
Argentina63.2%
United States16.1%
France5.6%

See PRÜNE audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does PRÜNE have in United States?

PRÜNE has an estimated audience of 441,446 people in United States, concentrated in California and Texas.

What is the gender split and age of PRÜNE fans?

64.8% of PRÜNE fans are female, 35.2% are male, with an average age of 34.6 years.

Which brands do PRÜNE fans like most?

PRÜNE fans show strongest brand affinity for Stamp collecting (17.29×), Meals on Wheels (20×), and Progressive rock (6.87×) over the country average.

Where do PRÜNE fans live in United States?

PRÜNE fans in United States are most concentrated in California (reach 65,205), Texas (reach 45,607), and Florida (reach 36,826). These three regions account for the largest share of the active audience.

What other brands do PRÜNE fans also like?

Beyond PRÜNE itself, the audience over-indexes on Meals on Wheels (20×), Progressive rock (6.87×), UK garage (14.45×), and Lulu 黃路梓茵 (7.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PRÜNE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.