Rascasse Audience Intelligence

PRÜNE Target Market in United States

A data profile of the people who buy, follow and care about PRÜNE in United States — modelled from more than twelve digital signal sources. PRÜNE has an estimated audience of 444,151 people in United States.

#4050among Brand in United States#1387in Fashion & Accessoires

The average PRÜNE fan in United States is 34.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cher, Veja Sneakers, Club Atlético River Plate, with strongest over-indexing on Cher (99.22× the country average).

Demographically, the PRÜNE audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PRÜNE fan in United States is more female, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for Cher.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PRÜNE profile in United States.

Audience size
444K
in United States
Gender
64.8%♀
35.2% male
Age
34.6
average years
Country rank
#39208
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of PRÜNE

64.8% are female, 35.2% are male, average age 34.6.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for PRÜNE audience in United States
MetricValue
Female64.8%
Male35.2%
Average age34.6
Estimated audience size444,151
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the PRÜNE audience in United States
Age bracketShare%
16-1933%
20-2918%
30-3920%
40-4920%
50+10%
Fig. 04

Worldwide distribution

28.1%

of the worldwide PRÜNE audience comes from United States.

Worldwide audience distribution share by country for PRÜNE
CountryShare
Argentina29.6%
United States28.1%
France9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PRÜNE audience in United States is strongest.

Fig. 05

Top regions by affinity

PRÜNE customers by region in United States
#RegionReachAffinity×
01California<1K1.26×
02New York<1K1.24×
03Massachusetts<1K1.24×
04Washington, District of Columbia<1K1.22×
05Virginia<1K1.21×
06Maryland<1K1.20×
07New Jersey<1K1.19×
08Florida<1K1.18×
09Hawaii<1K1.16×
10Washington<1K1.14×
11Georgia<1K1.13×
12Texas<1K1.12×
13North Carolina<1K1.12×
14Connecticut<1K1.10×
15Pennsylvania<1K1.06×
16Louisiana<1K1.06×
17Delaware<1K1.06×
18Arkansas<1K1.05×
19Alabama<1K1.04×
20Kansas<1K1.04×
21Mississippi<1K1.03×
22Nebraska<1K1.03×
23Illinois<1K1.02×
24Oregon<1K1.00×
25Oklahoma<1K1.00×
26Indiana<1K0.99×
27Kentucky<1K0.99×
28Rhode Island<1K0.98×
29Michigan<1K0.97×
30South Carolina<1K0.96×
31Iowa<1K0.95×
32Ohio<1K0.94×
33Missouri<1K0.94×
34Utah<1K0.94×
35Tennessee<1K0.93×
36Minnesota<1K0.93×
37New Hampshire<1K0.93×
38Arizona<1K0.92×
39Idaho<1K0.90×
40South Dakota<1K0.90×
41Nevada<1K0.89×
42Maine<1K0.89×
43Alaska<1K0.89×
44North Dakota<1K0.89×
45Wisconsin<1K0.88×
46West Virginia<1K0.88×
47New Mexico<1K0.87×
48Vermont<1K0.87×
49Colorado<1K0.84×
50Montana<1K0.80×
Fig. 06

Affinity by region

Affinity by region — PRÜNE, United States
0.80×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PRÜNE audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PRÜNE audience
#·InterestCategoryAffinity×
01CherMusic & Radio99.22×
02Club Atlético River PlateSports39.12×
03Veja SneakersFashion & Accessoires32.23×
04RonaldinhoSports20.00×
05FC Schalke 04Sports20.00×
06Pep GuardiolaSports20.00×
07La Gazzetta dello SportSports19.97×
08Dolls KillShopping14.69×
09CougarKids & Family14.22×
10El Corte InglésShopping14.11×
11Borussia DortmundSports13.28×
12Royal Caribbean Cruises Ltd.Travel & Leisure9.82×
13Anthony JoshuaSports8.00×
14KaRoL GMusic & Radio7.62×
15Polo Ralph LaurenFashion & Accessoires6.79×
16Chat roomInternet & Social Media6.15×
17Emotional intelligenceHealth5.89×
18Liga MXSports4.97×
19YouTube MusicInternet & Social Media4.04×
20Sam's ClubShopping2.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PRÜNE audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PRÜNE audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.82×
IndulgenceJOY2.10×
Luxury OrientationPREMIUM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PRÜNE audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.86×
IndividualismJOY0.93×
Community OrientationOPEN1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is PRÜNE's target market in United States?

PRÜNE's target market in United States covers an estimated 444,151 people, concentrated in California and Texas.

02

What is the gender split and age of PRÜNE customers?

64.8% of the PRÜNE audience are female, 35.2% are male, with an average age of 34.6 years.

03

Which brands do PRÜNE fans like most?

PRÜNE fans show strongest brand affinity for Cher (99.22×), Veja Sneakers (32.23×), and Club Atlético River Plate (39.12×) over the country average.

04

Where do PRÜNE fans live in United States?

PRÜNE fans in United States are most concentrated in California (reach <1K), Texas (reach <1K), and Florida (reach <1K). These three regions account for the largest share of the active audience.

05

What other brands do PRÜNE fans also like?

Beyond PRÜNE itself, the audience over-indexes on Veja Sneakers (32.23×), Club Atlético River Plate (39.12×), Royal Caribbean Cruises Ltd. (9.82×), and Ronaldinho (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See PRÜNE audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for PRÜNE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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