Rascasse Audience Intelligence

Cher Audience in United States

A data profile of the people who buy, follow and care about Cher in United States — modelled from more than twelve digital signal sources. Cher has an estimated audience of 7,750,191 people in United States.

#7among Rock in United States#336among Person in United States#350in Music & Radio

The average Cher fan in United States is 43.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include PRÜNE, Liza Minnelli, Molly Ringwald, with strongest over-indexing on PRÜNE (99.22× the country average).

Demographically, the Cher audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Career Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cher fan in United States is more female, around 43.1 years old, with strong Career Orientation tendencies and a notable affinity for PRÜNE.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cher profile in United States.

Audience size
7.8M
in United States
Gender
57.5%♀
42.5% male
Age
43.1
average years
Country rank
#4586
Person in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cher fans

57.5% are female, 42.5% are male, average age 43.1.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Cher audience in United States
MetricValue
Female57.5%
Male42.5%
Average age43.1
Estimated audience size7,750,191
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Cher audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3916%
40-4921%
50+33%
Fig. 04

Worldwide distribution

36.7%

of the worldwide Cher audience comes from United States.

Worldwide audience distribution share by country for Cher
CountryShare
United States36.7%
United Kingdom10.0%
Germany10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cher audience in United States is strongest.

Fig. 05

Top regions by affinity

Cher fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~200K1.13×
02Indiana~200K1.13×
03New Mexico~40K1.13×
04New Hampshire~30K1.12×
05Missouri~100K1.11×
06Pennsylvania~300K1.10×
07Ohio~300K1.09×
08Oregon~90K1.09×
09Louisiana~100K1.07×
10Oklahoma~90K1.07×
11Delaware~20K1.07×
12Maine~30K1.06×
13Florida~500K1.05×
14Kentucky~100K1.05×
15Illinois~300K1.04×
16Tennessee~200K1.04×
17Idaho~40K1.04×
18Michigan~200K1.03×
19Alabama~100K1.03×
20Connecticut~80K1.03×
21Iowa~60K1.03×
22West Virginia~40K1.03×
23Rhode Island~20K1.03×
24New York~400K1.02×
25Wisconsin~100K1.02×
26Arkansas~60K1.02×
27Nevada~70K1.01×
28Montana~20K1.01×
29New Jersey~200K1.00×
30Massachusetts~100K1.00×
31California~800K0.99×
32Washington~200K0.99×
33Minnesota~100K0.99×
34Kansas~60K0.99×
35Colorado~100K0.98×
36South Carolina~100K0.95×
37Alaska~20K0.95×
38Vermont~10K0.95×
39Texas~600K0.93×
40North Carolina~200K0.93×
41Nebraska~40K0.93×
42Mississippi~60K0.92×
43Georgia~200K0.91×
44Maryland~100K0.90×
45Utah~60K0.90×
46North Dakota~10K0.90×
47South Dakota~20K0.89×
48Virginia~200K0.87×
49Hawaii~30K0.85×
50Washington, District of Columbia~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Cher, United States
0.78×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cher audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cher audience
#·InterestCategoryAffinity×
01PRÜNEFashion & Accessoires99.22×
02Chris ColferMovies & TV41.00×
03Gloria GaynorMusic & Radio40.95×
04Donna SummerMusic & Radio34.06×
05Grace JonesMusic & Radio30.78×
06Molly RingwaldMovies & TV29.00×
07Christine BaranskiMovies & TV26.99×
08Liza MinnelliMusic & Radio25.98×
09Matt BomerMovies & TV20.18×
10Ian McKellenMovies & TV18.06×
11Kathy GriffinMovies & TV16.50×
12Antonio BanderasMovies & TV14.66×
13Barbra StreisandMusic & Radio12.80×
14Julie AndrewsMovies & TV11.04×
15Judy GarlandMovies & TV10.46×
16Winona RyderMovies & TV9.86×
17Elizabeth TaylorMovies & TV9.22×
18MadonnaMusic & Radio8.63×
19Jacob ElordiMovies & TV8.62×
20Diane KeatonMovies & TV7.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cher audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cher audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.41×
SpiritualityBALANCE1.40×
TraditionCONSERVATISM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cher audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.94×
IndividualismJOY0.98×
Pet OwnershipJOY1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cher have in United States?

Cher has an estimated audience of 7,750,191 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cher fans?

57.5% of Cher fans are female, 42.5% are male, with an average age of 43.1 years.

03

Which brands do Cher fans like most?

Cher fans show strongest brand affinity for PRÜNE (99.22×), Liza Minnelli (25.98×), and Molly Ringwald (29×) over the country average.

04

Where do Cher fans live in United States?

Cher fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Cher fans also like?

Beyond Cher itself, the audience over-indexes on Liza Minnelli (25.98×), Molly Ringwald (29×), Christine Baranski (26.99×), and Grace Jones (30.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rock audiences in United States

See Cher audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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