Cher Audience in United States

Cher logo

Cher has an estimated audience of 7,563,104 people in United States. 57.5% are female, 42.5% are male, average age 43.1. Top regions: California, Texas, Florida. Top brand affinities: PRÜNE, Liza Minnelli, Molly Ringwald, Grace Jones, Christine Baranski.

The average Cher fan in United States is 43.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include PRÜNE, Liza Minnelli, Molly Ringwald, with strongest over-indexing on PRÜNE (99.22× the country average). Demographically, the Cher audience skews more female with an average age of 43.1, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Cher fans

Demographic split for Cher audience in United States
MetricValue
Female57.5%
Male42.5%
Average age43.1
Estimated audience size7,563,104

Audience persona

The typical Cher fan in United States is more female, around 43.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for PRÜNE.

Top regions in United States

Top regions ranked by reach for Cher in United States
RegionReachAffinity
California841,8291.01×
Texas637,1840.98×
Florida558,9571.09×
New York468,5221.11×
Pennsylvania289,4901.14×
Illinois277,3061.1×
Ohio268,8651.15×
Georgia220,1350.94×
North Carolina218,2870.96×
Michigan210,8631.07×
New Jersey202,0081.05×
Arizona174,0251.13×
Indiana164,3121.19×
Virginia163,9590.89×
Tennessee159,3711.05×
Massachusetts157,1651.05×
Washington153,2571.01×
Missouri137,3321.13×
Wisconsin117,4061.03×
Colorado117,3730.98×
Maryland115,9750.89×
South Carolina108,9170.96×
Minnesota106,9160.99×
Alabama106,5331.01×
Louisiana104,1461.07×
Kentucky100,4981.06×
Oregon94,9761.1×
Oklahoma92,0761.1×
Connecticut78,9161.04×
Nevada75,1441.03×
Arkansas64,2241.03×
Iowa63,3121.02×
Utah61,8170.91×
Kansas58,9120.99×
Mississippi54,9190.88×
New Mexico41,2271.09×
Idaho39,4141.04×
West Virginia33,8410.96×
Nebraska33,4640.88×
New Hampshire31,1651.05×
Maine28,7391.06×
Hawaii27,0150.83×
Rhode Island24,3341.01×
Delaware21,8491.05×
Montana20,3150.97×
Washington, District of Columbia17,5340.77×
South Dakota14,5560.83×
Alaska13,5770.84×
North Dakota13,2010.85×
Vermont11,8000.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cher audience
BrandAffinityCategory
PRÜNE99.22×Fashion & Accessoires
Liza Minnelli25.98×Music & Radio
Molly Ringwald29×Movies & TV
Grace Jones30.78×Music & Radio
Christine Baranski26.99×Movies & TV
Diane Keaton7.91×Movies & TV
Donna Summer34.06×Music & Radio
Gloria Gaynor40.95×Music & Radio
Matt Bomer20.18×Movies & TV
Jacob Elordi8.62×Movies & TV
Chris Colfer41×Movies & TV
Winona Ryder9.86×Movies & TV
Ian McKellen18.06×Movies & TV
Barbra Streisand12.8×Music & Radio
Bette Davis17.09×Movies & TV
Antonio Banderas14.66×Movies & TV
Julie Andrews11.04×Movies & TV
Elizabeth Taylor9.22×Movies & TV
Judy Garland10.46×Movies & TV
Kathy Griffin16.5×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cher audience
TraitClusterScore
LGBTQ+ IdentityOPEN10.29
Luxury OrientationPREMIUM2.81
Risk AppetiteTHRILL1.69
Family OrientationCONSERVATISM1.54
Design AffinityPREMIUM1.31
SustainabilityBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for Cher
CountryShare
United States39.7%
United Kingdom9.6%
Brazil5.9%

See Cher audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Cher have in United States?

Cher has an estimated audience of 7,563,104 people in United States, concentrated in California and Texas.

What is the gender split and age of Cher fans?

57.5% of Cher fans are female, 42.5% are male, with an average age of 43.1 years.

Which brands do Cher fans like most?

Cher fans show strongest brand affinity for PRÜNE (99.22×), Liza Minnelli (25.98×), and Molly Ringwald (29×) over the country average.

Where do Cher fans live in United States?

Cher fans in United States are most concentrated in California (reach 841,829), Texas (reach 637,184), and Florida (reach 558,957). These three regions account for the largest share of the active audience.

What other brands do Cher fans also like?

Beyond Cher itself, the audience over-indexes on Liza Minnelli (25.98×), Molly Ringwald (29×), Grace Jones (30.78×), and Christine Baranski (26.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.