Ian McKellen Audience in United States

Ian McKellen logo

Ian McKellen has an estimated audience of 2,737,209 people in United States. 36.2% are female, 63.8% are male, average age 37.5. Top regions: California, Texas, Florida. Top brand affinities: Matt Bomer, Sean Bean, Chris Colfer, Elijah Wood, Grace Jones.

The average Ian McKellen fan in United States is 37.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Matt Bomer, Sean Bean, Chris Colfer, with strongest over-indexing on Matt Bomer (67.14× the country average). Demographically, the Ian McKellen audience skews more male with an average age of 37.5, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Ian McKellen fans

Demographic split for Ian McKellen audience in United States
MetricValue
Female36.2%
Male63.8%
Average age37.5
Estimated audience size2,737,209

Audience persona

The typical Ian McKellen fan in United States is more male, around 37.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Matt Bomer.

Top regions in United States

Top regions ranked by reach for Ian McKellen in United States
RegionReachAffinity
California314,5641.05×
Texas237,4241.01×
Florida157,0740.85×
New York139,0760.91×
Illinois88,5480.97×
Pennsylvania88,3570.96×
Ohio83,1540.99×
North Carolina79,6220.97×
Georgia76,0770.9×
Michigan70,7180.99×
Washington67,7811.23×
Virginia64,4040.97×
Tennessee58,2221.06×
New Jersey57,6620.83×
Arizona57,5391.03×
Indiana55,0471.1×
Massachusetts54,4191.01×
Colorado50,0231.16×
Missouri48,1291.09×
Wisconsin43,0781.05×
Minnesota40,6461.04×
Maryland39,6760.84×
Oregon39,5051.26×
Utah37,8261.54×
Kentucky37,1401.08×
Oklahoma35,3191.16×
South Carolina34,4390.84×
Alabama33,4610.88×
Louisiana27,9260.79×
Nevada24,8630.94×
Connecticut24,7400.9×
Arkansas24,2411.07×
Kansas22,2511.03×
Iowa21,6880.96×
Idaho18,4251.34×
Mississippi16,5730.73×
New Mexico15,1141.1×
Nebraska13,0270.95×
West Virginia12,3390.97×
New Hampshire11,4251.06×
Maine10,6011.08×
Hawaii10,0170.85×
Montana8,6861.14×
Rhode Island7,7690.89×
Washington, District of Columbia6,7640.82×
Alaska6,3591.09×
Delaware5,5100.73×
South Dakota5,3690.85×
North Dakota5,2580.94×
Vermont4,5620.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ian McKellen audience
BrandAffinityCategory
Matt Bomer67.14×Movies & TV
Sean Bean55.36×Movies & TV
Chris Colfer97.46×Movies & TV
Elijah Wood36.85×Movies & TV
Grace Jones48.65×Music & Radio
Kathy Griffin44.17×Movies & TV
Orlando Bloom25.48×Movies & TV
Shemar Moore26.34×Movies & TV
Leslie Jordan50.08×Movies & TV
Andy Serkis37.28×Movies & TV
Vanidades76.14×News
Luke Evans (actor)30.07×Movies & TV
Gloria Gaynor43.34×Music & Radio
Tom Daley70.41×Sports
Lee Daniels75.87×Movies & TV
Liza Minnelli18.21×Music & Radio
Robyn44.61×Music & Radio
EastSiders100.06×Movies & TV
Pete Carroll20.13×Sports
André Leon Talley59.96×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ian McKellen audience
TraitClusterScore
LGBTQ+ IdentityOPEN19.35
Family OrientationCONSERVATISM1.48
Early Adopter MentalityPOWER1.46
ExtroversionTHRILL1.33
Social Media UsageJOY1.24
SustainabilityBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Ian McKellen
CountryShare
United States28.3%
United Kingdom11.6%
Brazil5.9%

See Ian McKellen audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Ian McKellen have in United States?

Ian McKellen has an estimated audience of 2,737,209 people in United States, concentrated in California and Texas.

What is the gender split and age of Ian McKellen fans?

36.2% of Ian McKellen fans are female, 63.8% are male, with an average age of 37.5 years.

Which brands do Ian McKellen fans like most?

Ian McKellen fans show strongest brand affinity for Matt Bomer (67.14×), Sean Bean (55.36×), and Chris Colfer (97.46×) over the country average.

Where do Ian McKellen fans live in United States?

Ian McKellen fans in United States are most concentrated in California (reach 314,564), Texas (reach 237,424), and Florida (reach 157,074). These three regions account for the largest share of the active audience.

What other brands do Ian McKellen fans also like?

Beyond Ian McKellen itself, the audience over-indexes on Sean Bean (55.36×), Chris Colfer (97.46×), Elijah Wood (36.85×), and Grace Jones (48.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ian McKellen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.