Rascasse Audience Intelligence

Ian McKellen Audience in United States

A data profile of the people who buy, follow and care about Ian McKellen in United States — modelled from more than twelve digital signal sources. Ian McKellen has an estimated audience of 2,845,086 people in United States.

#595among Actor Actress or TV Star in United States#1694among Person in United States#1455in Movies & TV

The average Ian McKellen fan in United States is 37.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Matt Bomer, Sean Bean, Elijah Wood, with strongest over-indexing on Matt Bomer (67.14× the country average).

Demographically, the Ian McKellen audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ian McKellen fan in United States is more male, around 37.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Matt Bomer.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ian McKellen profile in United States.

Audience size
2.8M
in United States
Gender
36.2%♀
63.8% male
Age
37.5
average years
Country rank
#10749
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ian McKellen fans

36.2% are female, 63.8% are male, average age 37.5.

Fig. 02

Gender split

36.2%
Female
63.8%
Male
Demographic split for Ian McKellen audience in United States
MetricValue
Female36.2%
Male63.8%
Average age37.5
Estimated audience size2,845,086
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Ian McKellen audience in United States
Age bracketShare%
16-1922%
20-2923%
30-3919%
40-4918%
50+18%
Fig. 04

Worldwide distribution

27.9%

of the worldwide Ian McKellen audience comes from United States.

Worldwide audience distribution share by country for Ian McKellen
CountryShare
United States27.9%
United Kingdom12.0%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ian McKellen audience in United States is strongest.

Fig. 05

Top regions by affinity

Ian McKellen fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.53×
02Idaho~20K1.35×
03Oregon~40K1.25×
04Washington~70K1.22×
05Montana~9K1.22×
06Alaska~7K1.20×
07Oklahoma~30K1.13×
08Colorado~50K1.11×
09Maine~10K1.11×
10Indiana~50K1.10×
11New Mexico~20K1.10×
12Missouri~50K1.08×
13Kentucky~40K1.07×
14New Hampshire~10K1.07×
15Vermont~5K1.07×
16Arkansas~20K1.06×
17Tennessee~60K1.04×
18Kansas~20K1.04×
19Minnesota~40K1.03×
20West Virginia~10K1.03×
21Wisconsin~40K1.02×
22North Dakota~6K1.01×
23Arizona~60K0.99×
24California~300K0.97×
25Ohio~80K0.97×
26Michigan~70K0.97×
27Massachusetts~50K0.97×
28Iowa~20K0.97×
29Nebraska~10K0.96×
30Pennsylvania~90K0.95×
31Virginia~60K0.94×
32South Dakota~6K0.94×
33Texas~200K0.93×
34Illinois~90K0.93×
35North Carolina~80K0.93×
36Rhode Island~8K0.92×
37Connecticut~20K0.91×
38New York~100K0.90×
39Nevada~20K0.89×
40Alabama~30K0.88×
41Hawaii~10K0.86×
42Georgia~70K0.85×
43Maryland~40K0.84×
44South Carolina~30K0.84×
45Florida~200K0.82×
46New Jersey~60K0.81×
47Washington, District of Columbia~7K0.81×
48Delaware~6K0.81×
49Louisiana~30K0.79×
50Mississippi~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Ian McKellen, United States
0.77×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ian McKellen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ian McKellen audience
#·InterestCategoryAffinity×
01EastSidersMovies & TV100.06×
02Chris ColferMovies & TV97.46×
03VanidadesNews76.14×
04Lee DanielsMovies & TV75.87×
05Tom DaleySports70.41×
06Matt BomerMovies & TV67.14×
07Sean BeanMovies & TV55.36×
08Leslie JordanMovies & TV50.08×
09Grace JonesMusic & Radio48.65×
10RobynMusic & Radio44.61×
11Kathy GriffinMovies & TV44.17×
12Gloria GaynorMusic & Radio43.34×
13Andy SerkisMovies & TV37.28×
14Elijah WoodMovies & TV36.85×
15Luke Evans (actor)Movies & TV30.07×
16Shemar MooreMovies & TV26.34×
17Orlando BloomMovies & TV25.48×
18Pete CarrollSports20.13×
19Viggo MortensenMovies & TV19.88×
20Liza MinnelliMusic & Radio18.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ian McKellen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ian McKellen audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.29×
ExtroversionTHRILL1.16×
Social Media UsageJOY1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ian McKellen audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.82×
CreativityOPEN0.89×
Community OrientationOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ian McKellen have in United States?

Ian McKellen has an estimated audience of 2,845,086 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ian McKellen fans?

36.2% of Ian McKellen fans are female, 63.8% are male, with an average age of 37.5 years.

03

Which brands do Ian McKellen fans like most?

Ian McKellen fans show strongest brand affinity for Matt Bomer (67.14×), Sean Bean (55.36×), and Elijah Wood (36.85×) over the country average.

04

Where do Ian McKellen fans live in United States?

Ian McKellen fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ian McKellen fans also like?

Beyond Ian McKellen itself, the audience over-indexes on Sean Bean (55.36×), Elijah Wood (36.85×), Chris Colfer (97.46×), and Grace Jones (48.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Ian McKellen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ian McKellen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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