Rascasse Audience Intelligence

Ian McKellen Audience in Germany

A data profile of the people who buy, follow and care about Ian McKellen in Germany — modelled from more than twelve digital signal sources. Ian McKellen has an estimated audience of 620,189 people in Germany.

#574among Actor Actress or TV Star in Germany#1738among Person in Germany#1421in Movies & TV

The average Ian McKellen fan in Germany is 32.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cate Blanchett, Orlando Bloom, Viggo Mortensen, with strongest over-indexing on Cate Blanchett (164.23× the country average).

Demographically, the Ian McKellen audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ian McKellen fan in Germany is more male, around 32.3 years old, with strong Extroversion tendencies and a notable affinity for Cate Blanchett.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ian McKellen profile in Germany.

Audience size
620K
in Germany
Gender
38.6%♀
61.4% male
Age
32.3
average years
Country rank
#9833
Person in Germany
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ian McKellen fans

38.6% are female, 61.4% are male, average age 32.3.

Fig. 02

Gender split

38.6%
Female
61.4%
Male
Demographic split for Ian McKellen audience in Germany
MetricValue
Female38.6%
Male61.4%
Average age32.3
Estimated audience size620,189
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Ian McKellen audience in Germany
Age bracketShare%
16-1940%
20-2915%
30-3922%
40-4916%
50+6%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Ian McKellen audience comes from Germany.

Worldwide audience distribution share by country for Ian McKellen
CountryShare
United States27.9%
United Kingdom12.0%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ian McKellen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ian McKellen fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~30K1.10×
02Sachsen-Anhalt~20K1.05×
03Thüringen~10K1.05×
04Rheinland-Pfalz~30K1.03×
05Berlin~30K1.03×
06Nordrhein-Westfalen~100K1.02×
07Niedersachsen~60K1.01×
08Schleswig-Holstein~20K1.01×
09Mecklenburg-Vorpommern~10K1.00×
10Hessen~40K0.99×
11Hamburg~10K0.99×
12Brandenburg~20K0.97×
13Saarland~7K0.96×
14Bayern~90K0.95×
15Bremen~4K0.93×
16Baden-Württemberg~70K0.91×
Fig. 06

Affinity by region

Affinity by region — Ian McKellen, Germany
0.91×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ian McKellen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ian McKellen audience
#·InterestCategoryAffinity×
01Stardust (2007 film)Movies & TV311.09×
02Hugo WeavingMovies & TV217.33×
03Cate BlanchettMovies & TV164.23×
04Viggo MortensenMovies & TV158.84×
05Zuleikha RobinsonMovies & TV158.84×
06Orlando BloomMovies & TV145.57×
07Richard HarrisMovies & TV132.59×
08Sean BeanMovies & TV130.72×
09Andy SerkisMovies & TV120.40×
10Stanley TucciMovies & TV104.74×
11Michael GambonMovies & TV86.40×
12Harry Potter and the Philosopher's Stone (video game)Games78.16×
13Elijah WoodMovies & TV74.03×
14Gary OldmanMovies & TV60.97×
15Liv TylerMovies & TV59.12×
16Dan StevensMovies & TV57.79×
17Ewan McGregorMovies & TV51.50×
18Dylan O'BrienMovies & TV39.89×
19Hans ZimmerMusic & Radio23.48×
20Cillian MurphyMovies & TV20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ian McKellen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ian McKellen audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.42×
SpiritualityBALANCE2.31×
Price SensitivityPREMIUM2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ian McKellen audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.96×
MindfulnessBALANCE1.01×
Design AffinityPREMIUM1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ian McKellen have in Germany?

Ian McKellen has an estimated audience of 620,189 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ian McKellen fans?

38.6% of Ian McKellen fans are female, 61.4% are male, with an average age of 32.3 years.

03

Which brands do Ian McKellen fans like most?

Ian McKellen fans show strongest brand affinity for Cate Blanchett (164.23×), Orlando Bloom (145.57×), and Viggo Mortensen (158.84×) over the country average.

04

Where do Ian McKellen fans live in Germany?

Ian McKellen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Ian McKellen fans also like?

Beyond Ian McKellen itself, the audience over-indexes on Orlando Bloom (145.57×), Viggo Mortensen (158.84×), Hugo Weaving (217.33×), and Sean Bean (130.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See Ian McKellen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ian McKellen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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