Ian McKellen Audience in Germany
Ian McKellen has an estimated audience of 560,677 people in Germany. 38.6% are female, 61.4% are male, average age 32.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cate Blanchett, Orlando Bloom, Viggo Mortensen, Hugo Weaving, Sean Bean.
The average Ian McKellen fan in Germany is 32.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cate Blanchett, Orlando Bloom, Viggo Mortensen, with strongest over-indexing on Cate Blanchett (164.23× the country average). Demographically, the Ian McKellen audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Ian McKellen fans
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 32.3 |
| Estimated audience size | 560,677 |
Audience persona
The typical Ian McKellen fan in Germany is more male, around 32.3 years old, with strong Tradition tendencies and a notable affinity for Cate Blanchett.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 129,908 | 1.06× |
| Bayern | 88,490 | 0.98× |
| Baden-Württemberg | 71,693 | 0.94× |
| Niedersachsen | 56,206 | 1.03× |
| Hessen | 43,822 | 1.03× |
| Sachsen | 30,168 | 1.1× |
| Rheinland-Pfalz | 29,138 | 1.04× |
| Berlin | 26,761 | 1.07× |
| Schleswig-Holstein | 20,218 | 1× |
| Brandenburg | 16,300 | 0.94× |
| Thüringen | 14,424 | 1.01× |
| Sachsen-Anhalt | 14,352 | 0.99× |
| Hamburg | 12,934 | 1.02× |
| Mecklenburg-Vorpommern | 10,382 | 0.97× |
| Saarland | 6,347 | 0.92× |
| Bremen | 4,367 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cate Blanchett | 164.23× | Movies & TV |
| Orlando Bloom | 145.57× | Movies & TV |
| Viggo Mortensen | 158.84× | Movies & TV |
| Hugo Weaving | 217.33× | Movies & TV |
| Sean Bean | 130.72× | Movies & TV |
| Richard Harris | 132.59× | Movies & TV |
| Andy Serkis | 120.4× | Movies & TV |
| Elijah Wood | 74.03× | Movies & TV |
| Liv Tyler | 59.12× | Movies & TV |
| Gary Oldman | 60.97× | Movies & TV |
| Michael Gambon | 86.4× | Movies & TV |
| Ewan McGregor | 51.5× | Movies & TV |
| Stanley Tucci | 104.74× | Movies & TV |
| Stardust (2007 film) | 311.09× | Movies & TV |
| Dan Stevens | 57.79× | Movies & TV |
| Hans Zimmer | 23.48× | Music & Radio |
| Dylan O'Brien | 39.89× | Movies & TV |
| Zuleikha Robinson | 158.84× | Movies & TV |
| Cillian Murphy | 20× | Movies & TV |
| Harry Potter and the Philosopher's Stone (video game) | 78.16× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.82 |
| Extroversion | THRILL | 1.5 |
| Urban Lifestyle | OPEN | 1.41 |
| Spirituality | BALANCE | 1.31 |
| Sustainability | BALANCE | 1.16 |
| Early Adopter Mentality | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.3% |
| United Kingdom | 11.6% |
| Brazil | 5.9% |
See Ian McKellen audiences in other countries
More Actor Actress or TV Star audiences in Germany
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- Christian Ulmen (5,607,065)
- Jenna Ortega (5,358,598)
Frequently asked questions
How many fans does Ian McKellen have in Germany?
Ian McKellen has an estimated audience of 560,677 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ian McKellen fans?
38.6% of Ian McKellen fans are female, 61.4% are male, with an average age of 32.3 years.
Which brands do Ian McKellen fans like most?
Ian McKellen fans show strongest brand affinity for Cate Blanchett (164.23×), Orlando Bloom (145.57×), and Viggo Mortensen (158.84×) over the country average.
Where do Ian McKellen fans live in Germany?
Ian McKellen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 129,908), Bayern (reach 88,490), and Baden-Württemberg (reach 71,693). These three regions account for the largest share of the active audience.
What other brands do Ian McKellen fans also like?
Beyond Ian McKellen itself, the audience over-indexes on Orlando Bloom (145.57×), Viggo Mortensen (158.84×), Hugo Weaving (217.33×), and Sean Bean (130.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ian McKellen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.