Vanidades Audience in United States
Vanidades has an estimated audience of 348,289 people in United States. 41.1% are female, 58.9% are male, average age 39.4. Top regions: California, Florida, Texas. Top brand affinities: Nationality, Panama, Kendra Scott, James Madison University, Mothercare.
The average Vanidades fan in United States is 39.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Nationality, Panama, Kendra Scott, with strongest over-indexing on Nationality (8.15× the country average). Demographically, the Vanidades audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Indulgence, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Vanidades fans
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 39.4 |
| Estimated audience size | 348,289 |
Audience persona
The typical Vanidades fan in United States is more male, around 39.4 years old, with strong Indulgence tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 61,136 | 1.6× |
| Florida | 56,908 | 2.41× |
| Texas | 52,495 | 1.75× |
| New York | 21,939 | 1.13× |
| Illinois | 13,836 | 1.19× |
| New Jersey | 12,130 | 1.37× |
| Georgia | 11,833 | 1.1× |
| Arizona | 10,555 | 1.48× |
| Virginia | 9,628 | 1.13× |
| North Carolina | 9,177 | 0.88× |
| Colorado | 6,752 | 1.23× |
| Maryland | 5,987 | 1× |
| Pennsylvania | 5,978 | 0.51× |
| Indiana | 5,812 | 0.91× |
| Washington | 5,729 | 0.82× |
| Tennessee | 5,668 | 0.81× |
| Ohio | 5,484 | 0.51× |
| Massachusetts | 5,335 | 0.78× |
| Minnesota | 3,414 | 0.68× |
| Wisconsin | 3,218 | 0.61× |
| Michigan | 3,033 | 0.33× |
| Oklahoma | 2,998 | 0.78× |
| Nevada | 2,944 | 0.87× |
| Oregon | 2,906 | 0.73× |
| South Carolina | 2,814 | 0.54× |
| Connecticut | 2,773 | 0.79× |
| Utah | 2,702 | 0.87× |
| Louisiana | 2,429 | 0.54× |
| Missouri | 2,336 | 0.42× |
| Alabama | 2,023 | 0.42× |
| Kentucky | 1,967 | 0.45× |
| Arkansas | 1,916 | 0.67× |
| Kansas | 1,864 | 0.68× |
| New Mexico | 1,810 | 1.04× |
| Mississippi | 1,725 | 0.6× |
| Nebraska | 1,436 | 0.82× |
| West Virginia | 1,424 | 0.88× |
| Alaska | 1,421 | 1.91× |
| Washington, District of Columbia | 1,343 | 1.28× |
| Idaho | 1,315 | 0.75× |
| Hawaii | 1,256 | 0.84× |
| Iowa | 1,249 | 0.44× |
| Montana | 1,239 | 1.28× |
| Rhode Island | 1,228 | 1.11× |
| South Dakota | 1,223 | 1.52× |
| North Dakota | 1,191 | 1.66× |
| New Hampshire | 1,174 | 0.86× |
| Wyoming | 1,152 | 2.23× |
| Maine | 1,133 | 0.91× |
| Vermont | 1,115 | 1.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 8.15× | Politics & Society |
| Panama | 7.31× | Travel & Leisure |
| Kendra Scott | 5.19× | Fashion & Accessoires |
| James Madison University | 17.78× | Business & Career |
| Mothercare | 3.78× | Kids & Family |
| Bugatti Chiron | 11.48× | Cars & Mobility |
| YouTube Red | 20× | Movies & TV |
| The Devil's Rejects | 10.16× | Movies & TV |
| UK garage | 5.39× | Music & Radio |
| JTV (Indonesia) | 5× | |
| Personality | 5.34× | Business & Career |
| Bank account | 2.07× | Business & Career |
| Tezz | 5.95× | Movies & TV |
| Mad About You | 10.35× | Movies & TV |
| Keck School of Medicine of USC | 15.04× | Business & Career |
| Isabela (province) | 9.88× | |
| Nebraska Cornhuskers football | 2.51× | Sports |
| Stamp collecting | 3.21× | Home & Garden |
| Justice | 1.89× | Politics & Society |
| Jordan Fisher | 4.85× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.66 |
| Spirituality | BALANCE | 1.39 |
| Family Orientation | CONSERVATISM | 1.39 |
| Sustainability | BALANCE | 1.32 |
| Price Sensitivity | PREMIUM | 1.3 |
| Travelling | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| Mexico | 20.4% |
| Spain | 14.0% |
See Vanidades audiences in other countries
More News audiences in United States
Frequently asked questions
How many fans does Vanidades have in United States?
Vanidades has an estimated audience of 348,289 people in United States, concentrated in California and Florida.
What is the gender split and age of Vanidades fans?
41.1% of Vanidades fans are female, 58.9% are male, with an average age of 39.4 years.
Which brands do Vanidades fans like most?
Vanidades fans show strongest brand affinity for Nationality (8.15×), Panama (7.31×), and Kendra Scott (5.19×) over the country average.
Where do Vanidades fans live in United States?
Vanidades fans in United States are most concentrated in California (reach 61,136), Florida (reach 56,908), and Texas (reach 52,495). These three regions account for the largest share of the active audience.
What other brands do Vanidades fans also like?
Beyond Vanidades itself, the audience over-indexes on Panama (7.31×), Kendra Scott (5.19×), James Madison University (17.78×), and Mothercare (3.78×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Vanidades. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.