Rascasse Audience Intelligence

Vanidades Audience in United States

A data profile of the people who buy, follow and care about Vanidades in United States — modelled from more than twelve digital signal sources. Vanidades has an estimated audience of 347,830 people in United States.

#1458among Website / Newspaper / Magazine in United States#400in News

The average Vanidades fan in United States is 39.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Ian McKellen, Liza Minnelli, Leslie Jordan, with strongest over-indexing on Ian McKellen (76.14× the country average).

Demographically, the Vanidades audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vanidades fan in United States is more male, around 39.4 years old, with strong Indulgence tendencies and a notable affinity for Ian McKellen.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vanidades profile in United States.

Audience size
348K
in United States
Gender
41.1%♀
58.9% male
Age
39.4
average years
Country rank
#44771
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Vanidades

41.1% are female, 58.9% are male, average age 39.4.

Fig. 02

Gender split

41.1%
Female
58.9%
Male
Demographic split for Vanidades audience in United States
MetricValue
Female41.1%
Male58.9%
Average age39.4
Estimated audience size347,830
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Vanidades audience in United States
Age bracketShare%
16-1917%
20-2921%
30-3922%
40-4922%
50+18%
Fig. 04

Worldwide distribution

21.8%

of the worldwide Vanidades audience comes from United States.

Worldwide audience distribution share by country for Vanidades
CountryShare
United States21.8%
Mexico20.4%
Spain13.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vanidades audience in United States is strongest.

Fig. 05

Top regions by affinity

Vanidades fans by region: top regions in United States
#RegionReachAffinity×
01Florida~50K2.13×
02Texas~50K1.61×
03California~60K1.46×
04Colorado~8K1.37×
05Illinois~20K1.32×
06Georgia~10K1.24×
07New Jersey~10K1.24×
08Arizona~8K1.17×
09Washington, District of Columbia~1K1.13×
10Alaska<1K1.12×
11Vermont<1K1.11×
12South Dakota<1K1.09×
13North Dakota<1K1.09×
14New York~20K1.08×
15Rhode Island~1K1.03×
16Montana<1K1.03×
17New Mexico~2K1.02×
18Delaware<1K1.02×
19Virginia~9K1.01×
20Tennessee~7K0.98×
21Maryland~6K0.98×
22Maine~1K0.98×
23West Virginia~2K0.97×
24Hawaii~1K0.97×
25New Hampshire~1K0.97×
26Nevada~3K0.96×
27Idaho~2K0.96×
28North Carolina~10K0.95×
29Indiana~6K0.95×
30Utah~3K0.95×
31Nebraska~2K0.95×
32Connecticut~3K0.93×
33Mississippi~3K0.93×
34Arkansas~3K0.93×
35Washington~6K0.92×
36Oklahoma~4K0.92×
37Kansas~3K0.92×
38South Carolina~5K0.91×
39Oregon~4K0.90×
40Iowa~3K0.90×
41Massachusetts~6K0.89×
42Louisiana~4K0.88×
43Kentucky~4K0.87×
44Minnesota~4K0.86×
45Alabama~4K0.85×
46Wisconsin~4K0.84×
47Missouri~5K0.82×
48Ohio~9K0.81×
49Pennsylvania~9K0.76×
50Michigan~7K0.75×
Fig. 06

Affinity by region

Affinity by region — Vanidades, United States
0.75×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vanidades audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vanidades audience
#·InterestCategoryAffinity×
01Leslie JordanMovies & TV116.46×
02Ian McKellenMovies & TV76.14×
03Matt BomerMovies & TV56.46×
04Donna SummerMusic & Radio56.00×
05Liza MinnelliMusic & Radio55.46×
06Wanda SykesMovies & TV43.77×
07Kylie MinogueMusic & Radio36.38×
08Troye SivanMusic & Radio35.81×
09Santana (band)Music & Radio33.22×
10Antonio BanderasMovies & TV27.04×
11CherMusic & Radio26.08×
12Barbra StreisandMusic & Radio23.90×
13El PaísNews23.07×
14Keke PalmerMovies & TV22.12×
15Tony AwardArts & Culture17.26×
16Chelsea HandlerMovies & TV17.10×
17Judy GarlandMovies & TV16.47×
18Ricky MartinMusic & Radio15.48×
19Milwaukee BrewersSports10.93×
20Discount storesShopping6.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vanidades audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vanidades audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.30×
Price SensitivityPREMIUM2.28×
Convenience OrientationPREMIUM2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vanidades audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
Early Adopter MentalityPOWER0.74×
IndividualismJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vanidades have in United States?

Vanidades has an estimated audience of 347,830 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Vanidades fans?

41.1% of Vanidades fans are female, 58.9% are male, with an average age of 39.4 years.

03

Which brands do Vanidades fans like most?

Vanidades fans show strongest brand affinity for Ian McKellen (76.14×), Liza Minnelli (55.46×), and Leslie Jordan (116.46×) over the country average.

04

Where do Vanidades fans live in United States?

Vanidades fans in United States are most concentrated in California (reach ~60K), Florida (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Vanidades fans also like?

Beyond Vanidades itself, the audience over-indexes on Liza Minnelli (55.46×), Leslie Jordan (116.46×), Matt Bomer (56.46×), and Cher (26.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Vanidades audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vanidades. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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