Santana (band) Audience in United States

Santana (band) logo

Santana (band) has an estimated audience of 1,196,054 people in United States. 50.0% are female, 50.0% are male, average age 36.4. Top regions: California, Texas, Florida. Top brand affinities: War (band), Chicano rock, Genesis (band), Thai rock, Indian rock.

The average Santana (band) fan in United States is 36.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include War (band), Chicano rock, Genesis (band), with strongest over-indexing on War (band) (106.02× the country average). Demographically, the Santana (band) audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of Santana (band) fans

Demographic split for Santana (band) audience in United States
MetricValue
Female50.0%
Male50.0%
Average age36.4
Estimated audience size1,196,054

Audience persona

The typical Santana (band) fan in United States is balanced, around 36.4 years old, with strong Luxury Orientation tendencies and a notable affinity for War (band).

Top regions in United States

Top regions ranked by reach for Santana (band) in United States
RegionReachAffinity
California205,2321.56×
Texas126,4691.23×
Florida83,7321.03×
New York64,8720.97×
Illinois45,8281.15×
Massachusetts44,5421.89×
Georgia43,1701.17×
North Carolina39,3941.09×
Arizona37,6191.54×
Pennsylvania36,6320.91×
Virginia36,3111.25×
Ohio31,9820.87×
New Jersey31,2911.03×
Michigan29,7370.95×
Colorado29,0601.54×
Washington28,4471.19×
Missouri23,0901.2×
Indiana22,1591.01×
Tennessee18,7750.78×
Wisconsin18,4331.02×
Oregon17,0841.25×
Maryland16,0220.78×
Nevada15,7671.36×
Alabama15,2560.91×
Minnesota14,7740.86×
South Carolina14,3400.8×
Louisiana12,9290.84×
New Mexico12,9202.15×
Kentucky12,3350.82×
Oklahoma11,7550.89×
Connecticut10,7660.9×
Utah9,8620.92×
Iowa8,9960.91×
Kansas8,3600.89×
Arkansas7,7250.78×
Mississippi7,5850.77×
Idaho4,7600.79×
Hawaii4,7200.92×
Nebraska4,0770.68×
New Hampshire3,9400.84×
West Virginia3,6050.65×
Rhode Island3,5530.93×
Maine3,3750.79×
Washington, District of Columbia3,2900.92×
Montana2,7620.83×
Alaska2,5180.98×
Delaware2,4610.75×
Vermont1,7520.83×
North Dakota1,5330.62×
South Dakota1,5040.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Santana (band) audience
BrandAffinityCategory
War (band)106.02×Music & Radio
Chicano rock25×Music & Radio
Genesis (band)25.71×Music & Radio
Thai rock26.19×Music & Radio
Indian rock20.51×Music & Radio
The Beach Boys24.85×Music & Radio
Brittany Snow19.92×Movies & TV
Brazilian rock23.97×Music & Radio
James Marsden25.93×Movies & TV
Plan B (musician)26.7×Music & Radio
Allison Janney39.49×Movies & TV
Nurse Jackie35.26×Movies & TV
Soft rock12.79×Music & Radio
Christopher Walken27.49×Movies & TV
Fuel (band)50.45×Music & Radio
Eagles (band)18.51×Music & Radio
Creedence Clearwater Revival38.18×Music & Radio
Sérgio Mendes145.96×Music & Radio
Hole (band)23.71×Music & Radio
Jon Bon Jovi25.9×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Santana (band) audience
TraitClusterScore
Luxury OrientationPREMIUM1.85
Risk AppetiteTHRILL1.35
TraditionCONSERVATISM1.32
ExtroversionTHRILL1.27
MindfulnessBALANCE1.22
Family OrientationCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Santana (band)
CountryShare
Brazil52.6%
United States11.5%
Portugal9.6%

See Santana (band) audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Santana (band) have in United States?

Santana (band) has an estimated audience of 1,196,054 people in United States, concentrated in California and Texas.

What is the gender split and age of Santana (band) fans?

50.0% of Santana (band) fans are female, 50.0% are male, with an average age of 36.4 years.

Which brands do Santana (band) fans like most?

Santana (band) fans show strongest brand affinity for War (band) (106.02×), Chicano rock (25×), and Genesis (band) (25.71×) over the country average.

Where do Santana (band) fans live in United States?

Santana (band) fans in United States are most concentrated in California (reach 205,232), Texas (reach 126,469), and Florida (reach 83,732). These three regions account for the largest share of the active audience.

What other brands do Santana (band) fans also like?

Beyond Santana (band) itself, the audience over-indexes on Chicano rock (25×), Genesis (band) (25.71×), Thai rock (26.19×), and Indian rock (20.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Santana (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.