Plan B (musician) Audience in United States
Plan B (musician) has an estimated audience of 4,728,994 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Nick Cave, The Grand Budapest Hotel, Emmylou Harris, Kate Bush, Toshiba.
Plan B (musician) fans in United States are concentrated in California, with strong brand affinity for Nick Cave. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nick Cave, The Grand Budapest Hotel, Emmylou Harris, with strongest over-indexing on Nick Cave (71.99× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Plan B (musician) fans
| Metric | Value |
|---|---|
| Estimated audience size | 4,728,994 |
Audience persona
The typical Plan B (musician) fan in United States shows strong DIY Mentality tendencies and a notable affinity for Nick Cave.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 682,278 | 1.31× |
| Texas | 642,118 | 1.58× |
| Florida | 378,570 | 1.18× |
| New York | 273,636 | 1.04× |
| Georgia | 207,352 | 1.42× |
| Illinois | 180,963 | 1.15× |
| North Carolina | 169,851 | 1.19× |
| Pennsylvania | 157,701 | 0.99× |
| Arizona | 142,427 | 1.48× |
| Ohio | 136,649 | 0.94× |
| Michigan | 127,773 | 1.03× |
| New Jersey | 113,379 | 0.94× |
| Tennessee | 111,403 | 1.17× |
| Virginia | 110,205 | 0.96× |
| Alabama | 105,402 | 1.6× |
| Maryland | 94,221 | 1.16× |
| Washington | 93,235 | 0.98× |
| Indiana | 90,783 | 1.05× |
| Louisiana | 88,307 | 1.45× |
| Massachusetts | 80,550 | 0.86× |
| Connecticut | 79,372 | 1.67× |
| South Carolina | 77,625 | 1.09× |
| Colorado | 72,817 | 0.98× |
| Missouri | 69,579 | 0.91× |
| Kentucky | 61,271 | 1.03× |
| Nevada | 59,319 | 1.3× |
| Oklahoma | 57,433 | 1.09× |
| Wisconsin | 54,377 | 0.76× |
| Minnesota | 53,589 | 0.79× |
| Mississippi | 52,063 | 1.34× |
| Oregon | 49,301 | 0.91× |
| Arkansas | 41,081 | 1.05× |
| Utah | 37,966 | 0.9× |
| Kansas | 35,872 | 0.96× |
| Iowa | 33,282 | 0.85× |
| New Mexico | 25,121 | 1.06× |
| Nebraska | 22,301 | 0.94× |
| Idaho | 18,441 | 0.78× |
| Hawaii | 17,499 | 0.86× |
| West Virginia | 16,928 | 0.77× |
| Washington, District of Columbia | 12,995 | 0.91× |
| Delaware | 11,081 | 0.85× |
| Rhode Island | 10,711 | 0.71× |
| New Hampshire | 10,177 | 0.55× |
| Maine | 9,485 | 0.56× |
| Montana | 8,268 | 0.63× |
| Alaska | 7,800 | 0.77× |
| South Dakota | 7,635 | 0.7× |
| North Dakota | 7,091 | 0.73× |
| Wyoming | 4,040 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nick Cave | 71.99× | Music & Radio |
| The Grand Budapest Hotel | 68.85× | Movies & TV |
| Emmylou Harris | 54.99× | Music & Radio |
| Kate Bush | 37.93× | Music & Radio |
| Toshiba | 40.34× | Technology & Electronics |
| Adele | 23.42× | Music & Radio |
| New Year's Eve | 10.34× | Home & Garden |
| Volaris | 14.57× | Travel & Leisure |
| Sam Neill | 20× | Movies & TV |
| S.L. Benfica | 24.68× | Sports |
| Gorillaz | 14.97× | Music & Radio |
| Foo Fighters | 18.46× | Music & Radio |
| Jefferson Airplane | 34.73× | Music & Radio |
| Club América | 7.21× | Sports |
| Santana (band) | 18.88× | Music & Radio |
| Greenhouse | 6.59× | Home & Garden |
| Bass guitar | 3.28× | Music & Radio |
| Jimmy Eat World | 25.95× | Music & Radio |
| The Old Spaghetti Factory | 17.06× | Food & Beverages |
| Liga MX | 5.39× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.5 |
| Indulgence | JOY | 1.37 |
| Career Orientation | POWER | 1.34 |
| Design Affinity | PREMIUM | 1.26 |
| Patriotism | CONSERVATISM | 1.24 |
| Need for Security | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.1% |
| India | 6.7% |
| Canada | 4.3% |
See Plan B (musician) audiences in other countries
More Hip hop audiences in United States
- Bad Bunny (25,838,259)
- Diddy (20,318,667)
- Cardi B (14,341,291)
- Nicki Minaj (13,515,929)
- World Star Hip Hop (WSHH) (12,699,723)
How to read this data
Audience size is the estimated number of people in United States who actively search for Plan B (musician). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.