Rascasse Audience Intelligence

Plan B (musician) Audience in United States

A data profile of the people who buy, follow and care about Plan B (musician) in United States — modelled from more than twelve digital signal sources. Plan B (musician) has an estimated audience of 4,596,049 people in United States.

#33among Hip hop in United States#829among Person in United States#638in Music & Radio

Plan B (musician) fans in United States are concentrated in California, with strong brand affinity for Gorillaz.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gorillaz, Adele, The Grand Budapest Hotel, with strongest over-indexing on Gorillaz (32.46× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Plan B (musician) fan in United States shows strong Patriotism tendencies and a notable affinity for Gorillaz.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plan B (musician) profile in United States.

Audience size
4.6M
in United States
Country rank
#7186
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plan B (musician) fans

Fig. 02

Gender split

Demographic split for Plan B (musician) audience in United States
MetricValue
Estimated audience size4,596,049
Fig. 04

Worldwide distribution

46.9%

of the worldwide Plan B (musician) audience comes from United States.

Worldwide audience distribution share by country for Plan B (musician)
CountryShare
United States46.9%
Canada6.5%
India6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plan B (musician) audience in United States is strongest.

Fig. 05

Top regions by affinity

Plan B (musician) fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~80K1.64×
02Alabama~100K1.55×
03Louisiana~90K1.51×
04Texas~600K1.49×
05Arizona~100K1.41×
06Mississippi~50K1.39×
07Georgia~200K1.38×
08California~700K1.27×
09Nevada~60K1.27×
10Florida~400K1.16×
11North Carolina~200K1.16×
12Tennessee~100K1.16×
13Maryland~90K1.16×
14South Carolina~80K1.10×
15Oklahoma~60K1.10×
16Illinois~200K1.09×
17New Mexico~30K1.09×
18Arkansas~40K1.07×
19Indiana~90K1.04×
20Kentucky~60K1.04×
21Michigan~100K1.01×
22New York~300K1.00×
23Pennsylvania~200K0.97×
24Colorado~70K0.97×
25Kansas~40K0.96×
26Nebraska~20K0.96×
27Washington~90K0.95×
28Ohio~100K0.94×
29New Jersey~100K0.94×
30Virginia~100K0.94×
31Washington, District of Columbia~10K0.94×
32Delaware~10K0.91×
33Missouri~70K0.90×
34Oregon~50K0.89×
35Utah~40K0.88×
36Hawaii~20K0.88×
37Iowa~30K0.86×
38Massachusetts~80K0.85×
39West Virginia~20K0.82×
40Alaska~8K0.82×
41Minnesota~50K0.79×
42Idaho~20K0.79×
43North Dakota~8K0.79×
44Wisconsin~60K0.78×
45Rhode Island~10K0.77×
46South Dakota~8K0.76×
47Montana~9K0.66×
48Wyoming~5K0.65×
49New Hampshire~10K0.59×
50Maine~10K0.58×
Fig. 06

Affinity by region

Affinity by region — Plan B (musician), United States
0.58×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plan B (musician) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plan B (musician) audience
#·InterestCategoryAffinity×
01The Grand Budapest HotelMovies & TV66.21×
02Nick CaveMusic & Radio56.42×
03Emmylou HarrisMusic & Radio48.76×
04Snow Tha ProductMusic & Radio42.77×
05Jefferson AirplaneMusic & Radio35.61×
06ToshibaTechnology & Electronics34.75×
07GorillazMusic & Radio32.46×
08Kate BushMusic & Radio28.29×
09AdeleMusic & Radio26.70×
10Santana (band)Music & Radio26.70×
11Queens of the Stone AgeMusic & Radio23.43×
12S.L. BenficaSports23.17×
13Sam NeillMovies & TV20.00×
14Rod StewartMusic & Radio12.27×
15BenihanaFood & Beverages11.32×
16VolarisTravel & Leisure8.53×
17New Year's EveHome & Garden8.47×
18GreenhouseHome & Garden8.10×
19FedExBusiness & Career3.50×
20Planet FitnessSports2.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plan B (musician) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plan B (musician) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.98×
Convenience OrientationPREMIUM1.59×
Career OrientationPOWER1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plan B (musician) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.76×
Luxury OrientationPREMIUM0.77×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Plan B (musician). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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