Plan B (musician) Audience in United States

Plan B (musician) logo

Plan B (musician) has an estimated audience of 4,728,994 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Assassin's Creed II, Oracle Certification Program, Kendra Scott, Historic site, Nebraska Cornhuskers football.

Plan B (musician) fans in United States are concentrated in California, with strong brand affinity for Assassin's Creed II. The audience is concentrated in California, Texas, Florida. Top brand affinities include Assassin's Creed II, Oracle Certification Program, Kendra Scott, with strongest over-indexing on Assassin's Creed II (23.42× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Plan B (musician) fans

Demographic split for Plan B (musician) audience in United States
MetricValue
Estimated audience size4,728,994

Audience persona

The typical Plan B (musician) fan in United States shows strong DIY Mentality tendencies and a notable affinity for Assassin's Creed II.

Top regions in United States

Top regions ranked by reach for Plan B (musician) in United States
RegionReachAffinity
California682,2781.31×
Texas642,1181.58×
Florida378,5701.18×
New York273,6361.04×
Georgia207,3521.42×
Illinois180,9631.15×
North Carolina169,8511.19×
Pennsylvania157,7010.99×
Arizona142,4271.48×
Ohio136,6490.94×
Michigan127,7731.03×
New Jersey113,3790.94×
Tennessee111,4031.17×
Virginia110,2050.96×
Alabama105,4021.6×
Maryland94,2211.16×
Washington93,2350.98×
Indiana90,7831.05×
Louisiana88,3071.45×
Massachusetts80,5500.86×
Connecticut79,3721.67×
South Carolina77,6251.09×
Colorado72,8170.98×
Missouri69,5790.91×
Kentucky61,2711.03×
Nevada59,3191.3×
Oklahoma57,4331.09×
Wisconsin54,3770.76×
Minnesota53,5890.79×
Mississippi52,0631.34×
Oregon49,3010.91×
Arkansas41,0811.05×
Utah37,9660.9×
Kansas35,8720.96×
Iowa33,2820.85×
New Mexico25,1211.06×
Nebraska22,3010.94×
Idaho18,4410.78×
Hawaii17,4990.86×
West Virginia16,9280.77×
Washington, District of Columbia12,9950.91×
Delaware11,0810.85×
Rhode Island10,7110.71×
New Hampshire10,1770.55×
Maine9,4850.56×
Montana8,2680.63×
Alaska7,8000.77×
South Dakota7,6350.7×
North Dakota7,0910.73×
Wyoming4,0400.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plan B (musician) audience
BrandAffinityCategory
Assassin's Creed II23.42×Games
Oracle Certification Program68.85×Technology & Electronics
Kendra Scott7.37×Fashion & Accessoires
Historic site10.18×Arts & Culture
Nebraska Cornhuskers football3.85×Sports
Preacher (comics)10.26×Literature
Vickie Guerrero14.97×Business & Career
Allama Iqbal Open University40.34×Business & Career
Nationality1.94×Politics & Society
Vocal harmony3.85×Music & Radio
Product design1.63×Business & Career
UK garage4.45×Music & Radio
Personality4.84×Business & Career
Pro-Ject3.26×Music & Radio
Christmas Gifts4.06×Kids & Family
Natural rubber1.52×Cars & Mobility
Mothercare2.35×Kids & Family
Voice of the Martyrs10.78×Politics & Society
Business English3.85×Business & Career
jordy nelson10.75×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plan B (musician) audience
TraitClusterScore
DIY MentalityTHRILL1.5
IndulgenceJOY1.37
Career OrientationPOWER1.34
Design AffinityPREMIUM1.26
PatriotismCONSERVATISM1.24
Need for SecurityCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for Plan B (musician)
CountryShare
United States54.1%
India6.7%
Canada4.3%

See Plan B (musician) audiences in other countries

More Hip hop audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Plan B (musician). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.