Rascasse Audience Intelligence

Greenhouse Audience in United States

A data profile of the people who buy, follow and care about Greenhouse in United States — modelled from more than twelve digital signal sources. Greenhouse has an estimated audience of 9,612,098 people in United States.

#2358among Topic in United States#263in Home & Garden

The average Greenhouse fan in United States is 45.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Menards, Hobby Lobby, Hardware store, with strongest over-indexing on Menards (7.6× the country average).

Demographically, the Greenhouse audience skews more female with an average age of 45.0, and over-indexes on personality traits such as DIY Mentality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Greenhouse fan in United States is more female, around 45.0 years old, with strong DIY Mentality tendencies and a notable affinity for Menards.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Greenhouse profile in United States.

Audience size
9.6M
in United States
Gender
65.2%♀
34.8% male
Age
45.0
average years
Country rank
#3723
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Greenhouse fans

65.2% are female, 34.8% are male, average age 45.0.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Greenhouse audience in United States
MetricValue
Female65.2%
Male34.8%
Average age45.0
Estimated audience size9,612,098
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Greenhouse audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3918%
40-4923%
50+35%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Greenhouse audience comes from United States.

Worldwide audience distribution share by country for Greenhouse
CountryShare
United States19.4%
United Kingdom5.0%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Greenhouse audience in United States is strongest.

Fig. 05

Top regions by affinity

Greenhouse fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~70K2.40×
02Michigan~300K1.32×
03Washington~200K1.21×
04Montana~30K1.21×
05Iowa~100K1.20×
06Maine~40K1.18×
07Wisconsin~200K1.17×
08Tennessee~200K1.16×
09Alaska~20K1.16×
10New Mexico~50K1.11×
11West Virginia~50K1.10×
12Idaho~50K1.09×
13Arkansas~80K1.07×
14Ohio~300K1.06×
15Virginia~200K1.06×
16Utah~90K1.05×
17Pennsylvania~300K1.04×
18Missouri~200K1.04×
19Kentucky~100K1.04×
20New Hampshire~40K1.04×
21Oregon~100K1.03×
22Oklahoma~100K1.01×
23Vermont~20K1.01×
24Colorado~200K1.00×
25North Carolina~300K0.99×
26Massachusetts~200K0.98×
27South Dakota~20K0.98×
28Alabama~100K0.97×
29Indiana~200K0.95×
30Minnesota~100K0.95×
31Delaware~20K0.94×
32Georgia~300K0.93×
33Kansas~70K0.93×
34Connecticut~90K0.92×
35Texas~700K0.91×
36South Carolina~100K0.91×
37New York~500K0.90×
38Mississippi~70K0.88×
39North Dakota~20K0.88×
40Maryland~100K0.86×
41New Jersey~200K0.85×
42California~900K0.84×
43Illinois~300K0.83×
44Louisiana~100K0.83×
45Nebraska~40K0.81×
46Nevada~70K0.76×
47Arizona~100K0.73×
48Florida~500K0.72×
49Washington, District of Columbia~20K0.72×
50Hawaii~20K0.53×
Fig. 06

Affinity by region

Affinity by region — Greenhouse, United States
0.53×1.00×2.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Greenhouse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Greenhouse audience
#·InterestCategoryAffinity×
01Plan B (musician)Music & Radio8.10×
02MenardsHome & Garden7.60×
03Vegetable GardeningFood & Beverages5.64×
04Garden centreHome & Garden5.34×
05Holiday cottageTravel & Leisure5.26×
06GardenerHome & Garden4.38×
07Hardware storeHome & Garden3.91×
08Dillard'sFashion & Accessoires3.56×
09Power toolHome & Garden3.37×
10Landscape designBusiness & Career3.37×
11Kristi NoemPolitics & Society3.28×
12Ace HardwareHome & Garden3.00×
13Hobby LobbyHome & Garden2.77×
14AldiShopping2.07×
15GardenHome & Garden2.03×
16Lindsey GrahamPolitics & Society1.87×
17Sam's ClubShopping1.83×
18Kohl'sShopping1.78×
19NatureHome & Garden1.72×
20U.S. stateTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Greenhouse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Greenhouse audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.28×
Community OrientationOPEN1.75×
Need for SecurityCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Greenhouse audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.78×
Social Media UsageJOY0.85×
ExtroversionTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Greenhouse have in United States?

Greenhouse has an estimated audience of 9,612,098 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Greenhouse fans?

65.2% of Greenhouse fans are female, 34.8% are male, with an average age of 45.0 years.

03

Which brands do Greenhouse fans like most?

Greenhouse fans show strongest brand affinity for Menards (7.6×), Hobby Lobby (2.77×), and Hardware store (3.91×) over the country average.

04

Where do Greenhouse fans live in United States?

Greenhouse fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Greenhouse fans also like?

Beyond Greenhouse itself, the audience over-indexes on Hobby Lobby (2.77×), Hardware store (3.91×), Holiday cottage (5.26×), and Power tool (3.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Greenhouse audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Greenhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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