Greenhouse Audience in United States

Greenhouse logo

Greenhouse has an estimated audience of 9,612,098 people in United States. 65.2% are female, 34.8% are male, average age 45.0. Top regions: California, Texas, New York. Top brand affinities: Menards, Hobby Lobby, Hardware store, Holiday cottage, Power tool.

The average Greenhouse fan in United States is 45.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Menards, Hobby Lobby, Hardware store, with strongest over-indexing on Menards (7.6× the country average). Demographically, the Greenhouse audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Greenhouse fans

Demographic split for Greenhouse audience in United States
MetricValue
Female65.2%
Male34.8%
Average age45.0
Estimated audience size9,612,098

Audience persona

The typical Greenhouse fan in United States is more female, around 45.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Menards.

Top regions in United States

Top regions ranked by reach for Greenhouse in United States
RegionReachAffinity
California925,6260.88×
Texas782,1460.95×
New York493,4830.92×
Florida473,1980.73×
Michigan350,1281.39×
Pennsylvania329,9881.02×
Ohio326,0591.1×
North Carolina306,3381.06×
Georgia278,5780.94×
Illinois271,9250.85×
Virginia258,5271.1×
Washington246,6331.28×
Tennessee232,7921.21×
New Jersey207,9310.85×
Massachusetts191,0601.01×
Missouri173,6661.12×
Indiana172,4700.98×
Wisconsin171,2641.18×
Colorado158,2421.04×
Alabama146,0971.09×
Arizona142,5730.73×
Maryland141,1250.85×
South Carolina134,5180.93×
Minnesota133,2490.97×
Kentucky130,2301.08×
Oregon121,7191.1×
Oklahoma115,3621.08×
Louisiana105,9070.85×
Iowa96,9701.22×
Utah92,3891.07×
Connecticut91,6860.95×
Arkansas90,2061.14×
Kansas72,3640.96×
Nevada72,2220.78×
Mississippi71,4680.9×
Idaho54,1261.12×
New Mexico53,0481.1×
West Virginia46,8781.05×
Maine40,8641.19×
New Hampshire39,8481.05×
Nebraska39,6440.82×
Rhode Island38,1701.25×
Montana32,2821.21×
Alaska21,9421.07×
South Dakota20,8460.94×
Washington, District of Columbia20,4010.71×
Hawaii19,9370.48×
Delaware19,9170.75×
Wyoming17,0311.2×
Vermont16,1980.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Greenhouse audience
BrandAffinityCategory
Menards7.6×Home & Garden
Hobby Lobby2.77×Home & Garden
Hardware store3.91×Home & Garden
Holiday cottage5.26×Travel & Leisure
Power tool3.37×Home & Garden
Lowe's2.07×Shopping
Plan B (musician)8.1×Music & Radio
Ace Hardware3×Home & Garden
Nature1.72×Home & Garden
Landscape design3.37×Business & Career
Garden2.03×Home & Garden
Kristi Noem3.28×Politics & Society
Aldi2.07×Shopping
Gardener4.38×Home & Garden
U.S. state1.54×Travel & Leisure
Vegetable Gardening5.64×Food & Beverages
Kohl's1.78×Shopping
Garden centre5.34×Home & Garden
HGTV Dream Home5.88×Movies & TV
Landscaping2.42×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Greenhouse audience
TraitClusterScore
Urban LifestyleOPEN1.62
DIY MentalityTHRILL1.45
Community OrientationOPEN1.27
Price SensitivityPREMIUM1.23
Family OrientationCONSERVATISM1.19
SustainabilityBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Greenhouse
CountryShare
United States19.4%
United Kingdom5.0%
Germany4.9%

See Greenhouse audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Greenhouse have in United States?

Greenhouse has an estimated audience of 9,612,098 people in United States, concentrated in California and Texas.

What is the gender split and age of Greenhouse fans?

65.2% of Greenhouse fans are female, 34.8% are male, with an average age of 45.0 years.

Which brands do Greenhouse fans like most?

Greenhouse fans show strongest brand affinity for Menards (7.6×), Hobby Lobby (2.77×), and Hardware store (3.91×) over the country average.

Where do Greenhouse fans live in United States?

Greenhouse fans in United States are most concentrated in California (reach 925,626), Texas (reach 782,146), and New York (reach 493,483). These three regions account for the largest share of the active audience.

What other brands do Greenhouse fans also like?

Beyond Greenhouse itself, the audience over-indexes on Hobby Lobby (2.77×), Hardware store (3.91×), Holiday cottage (5.26×), and Power tool (3.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Greenhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.