Gardener Audience in United States

Gardener logo

Gardener has an estimated audience of 12,761,841 people in United States. 50.3% are female, 49.7% are male, average age 44.1. Top regions: California, Texas, Florida. Top brand affinities: Product design, Nebraska Cornhuskers football, Pillow, 9NEWS (KUSA), Israel.

The average Gardener fan in United States is 44.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Nebraska Cornhuskers football, Pillow, with strongest over-indexing on Product design (2.81× the country average). Demographically, the Gardener audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Gardener fans

Demographic split for Gardener audience in United States
MetricValue
Female50.3%
Male49.7%
Average age44.1
Estimated audience size12,761,841

Audience persona

The typical Gardener fan in United States is balanced, around 44.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Gardener in United States
RegionReachAffinity
California2,449,8071.75×
Texas2,098,7641.91×
Florida1,316,1141.52×
New York1,166,5261.64×
Virginia551,3031.77×
Illinois538,1991.27×
Oregon518,8623.55×
North Carolina419,2301.09×
Pennsylvania414,1780.96×
Georgia397,9851.01×
Massachusetts387,7531.54×
New Jersey380,3031.17×
Washington338,3361.32×
Ohio323,0960.82×
Michigan291,8830.87×
Connecticut269,8402.11×
Maryland253,6441.16×
Colorado216,7351.08×
Tennessee208,3220.81×
Arizona201,7200.77×
Indiana183,8640.79×
Minnesota183,1681×
Missouri172,5570.84×
South Carolina167,7850.87×
Wisconsin163,4970.85×
Oklahoma110,2050.78×
Washington, District of Columbia108,0702.82×
Alabama103,4400.58×
Nevada102,2080.83×
Utah99,5120.87×
Kentucky93,9360.59×
Louisiana92,2000.56×
Kansas91,9590.91×
Iowa76,7990.73×
Mississippi73,2510.7×
Arkansas67,7630.64×
New Hampshire53,9851.07×
Vermont50,8522.27×
Idaho48,3250.76×
Nebraska44,9670.7×
Maine42,9610.94×
New Mexico38,5200.6×
Rhode Island35,9120.88×
Hawaii35,0020.64×
Montana30,4760.86×
West Virginia27,6900.47×
Delaware24,5840.7×
North Dakota16,6760.64×
Alaska16,0010.59×
South Dakota14,0690.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gardener audience
BrandAffinityCategory
Product design2.81×Business & Career
Nebraska Cornhuskers football3.93×Sports
Pillow2.11×Home & Garden
9NEWS (KUSA)3.87×Movies & TV
Israel1.66×Travel & Leisure
Jesse Plemons2.52×Movies & TV
Janitor4.44×Home & Garden
UK garage3.75×Music & Radio
Jaws3.57×Movies & TV
Stamp collecting2.79×Home & Garden
Isometric exercise5.13×Sports
JDSU1.69×Business & Career
Kendra Scott1.6×Fashion & Accessoires
Staycation1.77×Home & Garden
Queens College, City University of New York3.89×Business & Career
Charlamagne Tha God5.05×Movies & TV
Home staging2.46×Home & Garden
Urban horticulture1.66×Home & Garden
Soldering iron1.52×Home & Garden
Glossier2.43×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gardener audience
TraitClusterScore
Urban LifestyleOPEN5.59
SustainabilityBALANCE1.55
DIY MentalityTHRILL1.55
Family OrientationCONSERVATISM1.39
Community OrientationOPEN1.38
Healthy LifestyleBALANCE1.34

Worldwide distribution

Worldwide audience distribution share by country for Gardener
CountryShare
United States23.6%
Germany12.9%
United Kingdom7.4%

See Gardener audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Gardener have in United States?

Gardener has an estimated audience of 12,761,841 people in United States, concentrated in California and Texas.

What is the gender split and age of Gardener fans?

50.3% of Gardener fans are female, 49.7% are male, with an average age of 44.1 years.

Which brands do Gardener fans like most?

Gardener fans show strongest brand affinity for Product design (2.81×), Nebraska Cornhuskers football (3.93×), and Pillow (2.11×) over the country average.

Where do Gardener fans live in United States?

Gardener fans in United States are most concentrated in California (reach 2,449,807), Texas (reach 2,098,764), and Florida (reach 1,316,114). These three regions account for the largest share of the active audience.

What other brands do Gardener fans also like?

Beyond Gardener itself, the audience over-indexes on Nebraska Cornhuskers football (3.93×), Pillow (2.11×), 9NEWS (KUSA) (3.87×), and Israel (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gardener. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.