Rascasse Audience Intelligence

Gardener Audience in United States

A data profile of the people who buy, follow and care about Gardener in United States — modelled from more than twelve digital signal sources. Gardener has an estimated audience of 12,761,841 people in United States.

#1856among Topic in United States#201in Home & Garden

The average Gardener fan in United States is 44.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Garden centre, Planet Fitness, Microwave oven, with strongest over-indexing on Garden centre (8.81× the country average).

Demographically, the Gardener audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gardener fan in United States is balanced, around 44.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Garden centre.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gardener profile in United States.

Audience size
12.8M
in United States
Gender
50.3%♀
49.7% male
Age
44.1
average years
Country rank
#2793
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gardener fans

50.3% are female, 49.7% are male, average age 44.1.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Gardener audience in United States
MetricValue
Female50.3%
Male49.7%
Average age44.1
Estimated audience size12,761,841
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Gardener audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3919%
40-4922%
50+33%
Fig. 04

Worldwide distribution

23.6%

of the worldwide Gardener audience comes from United States.

Worldwide audience distribution share by country for Gardener
CountryShare
United States23.6%
Germany12.9%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gardener audience in United States is strongest.

Fig. 05

Top regions by affinity

Gardener fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~600K3.80×
02Washington, District of Columbia~100K2.63×
03Ohio~900K2.25×
04Connecticut~300K2.11×
05Vermont~40K1.93×
06Texas~2M1.79×
07California~2.5M1.61×
08Virginia~500K1.59×
09Florida~1.5M1.50×
10New York~1M1.45×
11Massachusetts~400K1.44×
12Washington~300K1.22×
13Illinois~500K1.19×
14New Jersey~400K1.11×
15Wyoming~20K1.11×
16Maryland~200K1.09×
17Colorado~200K1.07×
18New Hampshire~50K1.07×
19Kansas~100K1.04×
20North Carolina~400K1.01×
21Tennessee~200K0.97×
22Georgia~400K0.96×
23Minnesota~200K0.95×
24Maine~40K0.94×
25Rhode Island~40K0.93×
26Pennsylvania~400K0.91×
27Mississippi~100K0.91×
28Montana~30K0.90×
29Missouri~200K0.86×
30South Carolina~200K0.86×
31Michigan~300K0.83×
32Utah~90K0.83×
33Wisconsin~200K0.82×
34Oklahoma~100K0.82×
35Nevada~100K0.82×
36North Dakota~20K0.81×
37Iowa~80K0.79×
38Idaho~50K0.79×
39Indiana~200K0.78×
40Delaware~30K0.78×
41Nebraska~50K0.77×
42Arizona~200K0.74×
43Hawaii~40K0.74×
44South Dakota~20K0.74×
45Arkansas~80K0.73×
46Kentucky~100K0.68×
47New Mexico~40K0.68×
48West Virginia~40K0.66×
49Louisiana~100K0.65×
50Alabama~100K0.63×
Fig. 06

Affinity by region

Affinity by region — Gardener, United States
0.63×1.00×3.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gardener audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gardener audience
#·InterestCategoryAffinity×
01Kitchen gardenHome & Garden12.55×
02Garden centreHome & Garden8.81×
03FertilizerHome & Garden5.83×
04Microwave ovenHome & Garden4.35×
05Plant nurseryHome & Garden4.34×
06Garden furnitureHome & Garden4.02×
07Sustainable energyHome & Garden3.92×
08Non-alcoholic beverageFood & Beverages3.69×
09Diaper bagKids & Family3.63×
10Renewable energyBusiness & Career3.61×
11Hardware storeHome & Garden3.50×
12Planet FitnessSports2.99×
13Charitable organizationPolitics & Society2.90×
14PharmacyBusiness & Career2.70×
15GardeningHome & Garden2.34×
16TraditionPolitics & Society2.33×
17Nonprofit organizationPolitics & Society2.25×
18Organic foodFood & Beverages2.16×
19IKEAHome & Garden2.09×
20PinterestInternet & Social Media1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gardener audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gardener audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN4.18×
SustainabilityBALANCE2.05×
DIY MentalityTHRILL2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gardener audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
ExtroversionTHRILL0.84×
Social Media UsageJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gardener have in United States?

Gardener has an estimated audience of 12,761,841 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gardener fans?

50.3% of Gardener fans are female, 49.7% are male, with an average age of 44.1 years.

03

Which brands do Gardener fans like most?

Gardener fans show strongest brand affinity for Garden centre (8.81×), Planet Fitness (2.99×), and Microwave oven (4.35×) over the country average.

04

Where do Gardener fans live in United States?

Gardener fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Gardener fans also like?

Beyond Gardener itself, the audience over-indexes on Planet Fitness (2.99×), Microwave oven (4.35×), Hardware store (3.5×), and Fertilizer (5.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Gardener audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gardener. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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