A data profile of the people who buy, follow and care about Gardener in United Kingdom — modelled from more than twelve digital signal sources. Gardener has an estimated audience of 4,015,186 people in United Kingdom.
The average Gardener fan in United Kingdom is 48.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Breaking news, Home Appliances, Energy, with strongest over-indexing on Breaking news (3.22× the country average).
Demographically, the Gardener audience skews more female with an average age of 48.5, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Gardener fan in United Kingdom is more female, around 48.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Breaking news.
The key figures that characterise the Gardener profile in United Kingdom.
64.4% are female, 35.6% are male, average age 48.5.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 48.5 |
| Estimated audience size | 4,015,186 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 45% |
of the worldwide Gardener audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.6% |
| Germany | 12.9% |
| United Kingdom | 7.4% |
Where the Gardener audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 1.55× | |
| 02 | West Midlands | ~200K | 1.42× | |
| 03 | South East | ~600K | 1.18× | |
| 04 | Yorkshire and the Humber | ~400K | 1.16× | |
| 05 | North East | ~200K | 1.02× | |
| 06 | Scotland | ~300K | 0.95× | |
| 07 | East of England | ~300K | 0.94× | |
| 08 | Wales | ~200K | 0.92× | |
| 09 | Northern Ireland | ~100K | 0.91× | |
| 10 | South West | ~300K | 0.90× | |
| 11 | East Midlands | ~300K | 0.90× | |
| 12 | North West | ~200K | 0.58× |
The strongest cross-interests of the Gardener audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bonsai | Home & Garden | 7.48× | ||
| 02 | Greenhouse | Home & Garden | 6.87× | ||
| 03 | Diabetes mellitus type 2 awareness | Health | 6.75× | ||
| 04 | Lawn mower | Home & Garden | 6.41× | ||
| 05 | Fertilizer | Home & Garden | 6.14× | ||
| 06 | Handmade | Home & Garden | 5.16× | ||
| 07 | LED lamp | Home & Garden | 4.80× | ||
| 08 | Houseplant | Home & Garden | 4.68× | ||
| 09 | Ornamental plant | Home & Garden | 4.29× | ||
| 10 | Garden centre | Home & Garden | 4.20× | ||
| 11 | Sustainable energy | Home & Garden | 4.18× | ||
| 12 | Garden furniture | Home & Garden | 4.09× | ||
| 13 | Microwave oven | Home & Garden | 3.99× | ||
| 14 | Home Appliances | Home & Garden | 3.27× | ||
| 15 | Breaking news | Movies & TV | 3.22× | ||
| 16 | Energy | Home & Garden | 2.77× | ||
| 17 | EBay | Shopping | 2.70× | ||
| 18 | IKEA | Home & Garden | 2.32× | ||
| 19 | Cooking | Food & Beverages | 1.86× | ||
| 20 | Home improvement | Home & Garden | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.27× | |
| Sustainability | BALANCE | 1.98× | |
| DIY Mentality | THRILL | 1.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.71× | |
| Luxury Orientation | PREMIUM | 0.88× | |
| Social Media Usage | JOY | 0.89× |
Gardener has an estimated audience of 4,015,186 people in United Kingdom, concentrated in England and South East.
64.4% of Gardener fans are female, 35.6% are male, with an average age of 48.5 years.
Gardener fans show strongest brand affinity for Breaking news (3.22×), Home Appliances (3.27×), and Energy (2.77×) over the country average.
Gardener fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Gardener itself, the audience over-indexes on Home Appliances (3.27×), Energy (2.77×), Bonsai (7.48×), and Garden furniture (4.09×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Gardener. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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