Cooking Audience in United Kingdom
Cooking has an estimated audience of 29,344,670 people in United Kingdom. 61.6% are female, 38.4% are male, average age 44.8. Top regions: England, South East, South West. Top brand affinities: Luxury yacht, IKEA, Weddings, Purchase discount, Expensive Taste.
The average Cooking fan in United Kingdom is 44.8 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, South West. Top brand affinities include Luxury yacht, IKEA, Weddings, with strongest over-indexing on Luxury yacht (3.14× the country average). Demographically, the Cooking audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Cooking fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 44.8 |
| Estimated audience size | 29,344,670 |
Audience persona
The typical Cooking fan in United Kingdom is more female, around 44.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Luxury yacht.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 22,008,503 | 1.34× |
| South East | 6,881,250 | 2.29× |
| South West | 2,998,657 | 1.24× |
| Scotland | 2,722,292 | 1.03× |
| Yorkshire and the Humber | 2,381,126 | 1.01× |
| East of England | 2,121,608 | 0.79× |
| Wales | 1,791,884 | 1.07× |
| East Midlands | 1,430,260 | 0.69× |
| North West | 1,279,332 | 0.41× |
| West Midlands | 1,188,776 | 0.94× |
| North East | 708,299 | 0.62× |
| Northern Ireland | 502,985 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Luxury yacht | 3.14× | Travel & Leisure |
| IKEA | 1.68× | Home & Garden |
| Weddings | 1.58× | Kids & Family |
| Purchase discount | 3.53× | Shopping |
| Expensive Taste | 2.28× | Business & Career |
| TUI | 1.67× | Travel & Leisure |
| Distilled beverage | 1.52× | Food & Beverages |
| Home business | 3.21× | Business & Career |
| DeviantArt | 2.81× | Internet & Social Media |
| Local food | 1.68× | Food & Beverages |
| Mango | 3× | Shopping |
| TripAdvisor | 1.53× | Travel & Leisure |
| Costco | 1.58× | Shopping |
| Christmas Gift | 3.53× | Kids & Family |
| Ticketmaster | 1.52× | Travel & Leisure |
| Giveaways | 7.33× | Shopping |
| Garden furniture | 1.68× | Home & Garden |
| Property finder | 1.68× | Home & Garden |
| Department store | 1.68× | Shopping |
| Longchamp | 3.35× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.36 |
| Indulgence | JOY | 1.78 |
| Convenience Orientation | PREMIUM | 1.38 |
| Community Orientation | OPEN | 1.3 |
| Mindfulness | BALANCE | 1.22 |
| Design Affinity | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 4.6% |
| Italy | 4.6% |
See Cooking audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
Frequently asked questions
How many fans does Cooking have in United Kingdom?
Cooking has an estimated audience of 29,344,670 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Cooking fans?
61.6% of Cooking fans are female, 38.4% are male, with an average age of 44.8 years.
Which brands do Cooking fans like most?
Cooking fans show strongest brand affinity for Luxury yacht (3.14×), IKEA (1.68×), and Weddings (1.58×) over the country average.
Where do Cooking fans live in United Kingdom?
Cooking fans in United Kingdom are most concentrated in England (reach 22,008,503), South East (reach 6,881,250), and South West (reach 2,998,657). These three regions account for the largest share of the active audience.
What other brands do Cooking fans also like?
Beyond Cooking itself, the audience over-indexes on IKEA (1.68×), Weddings (1.58×), Purchase discount (3.53×), and Expensive Taste (2.28×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Cooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.