Cooking Audience in Mexico
Cooking has an estimated audience of 11,232,426 people in Mexico. 57.0% are female, 43.0% are male, average age 34.9. Top regions: Distrito Federal, State of Mexico, Jalisco. Top brand affinities: Stair lift.
The average Cooking fan in Mexico is 34.9 years old, more female, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Top brand affinities include Stair lift, with strongest over-indexing on Stair lift (1.54× the country average). Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 24 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Cooking fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 34.9 |
| Estimated audience size | 11,232,426 |
Audience persona
The typical Cooking fan in Mexico is more female, around 34.9 years old, with a notable affinity for Stair lift.
Cooking fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | ~1.5M | 1.07× |
| State of Mexico | ~1.5M | 0.97× |
| Jalisco | ~800K | 1.01× |
| Veracruz (state) | ~700K | 1.13× |
| Nuevo Leon | ~700K | 1.1× |
| Puebla | ~700K | 1.12× |
| Baja California | ~600K | 1.24× |
| Guanajuato | ~500K | 0.89× |
| Chihuahua | ~400K | 1.04× |
| Michoacan de Ocampo | ~400K | 0.99× |
| Chiapas | ~400K | 1.05× |
| Coahuila de Zaragoza | ~300K | 0.99× |
| Hidalgo | ~300K | 1.09× |
| Guerrero | ~300K | 0.93× |
| Yucatan | ~300K | 1.11× |
| Morelos | ~200K | 1.1× |
| Durango | ~100K | 0.91× |
| Zacatecas | ~100K | 0.98× |
| Aguascalientes | ~100K | 0.92× |
| Tlaxcala | ~100K | 0.85× |
| Nayarit | ~100K | 0.93× |
| Baja California Sur | ~90K | 0.97× |
| Campeche | ~80K | 0.91× |
| Colima | ~70K | 0.97× |
Top brand affinities of Cooking fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stair lift | 1.54× | Home & Garden |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 4.6% |
| Italy | 4.6% |
See Cooking audiences in other countries
More Lifestyle cluster audiences in Mexico
- Fitness and wellness (17,183,611)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
- Shopping (15,659,206)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Cooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.