Cooking Audience in Mexico
Cooking has an estimated audience of 11,232,426 people in Mexico. 57.0% are female, 43.0% are male, average age 34.9. Top regions: Distrito Federal, State of Mexico, Jalisco. Top brand affinities: TikTok, MSN, Catholic Church, Personal care, Fast food.
The average Cooking fan in Mexico is 34.9 years old, more female, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Top brand affinities include TikTok, MSN, Catholic Church, with strongest over-indexing on TikTok (1.88× the country average). Demographically, the Cooking audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Cooking fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 34.9 |
| Estimated audience size | 11,232,426 |
Audience persona
The typical Cooking fan in Mexico is more female, around 34.9 years old, with strong Luxury Orientation tendencies and a notable affinity for TikTok.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 1,585,488 | 1.07× |
| State of Mexico | 1,501,268 | 0.97× |
| Jalisco | 839,329 | 1.01× |
| Veracruz (state) | 754,238 | 1.14× |
| Nuevo Leon | 743,841 | 1.1× |
| Puebla | 676,665 | 1.13× |
| Baja California | 593,618 | 1.27× |
| Guanajuato | 460,929 | 0.87× |
| Chihuahua | 406,276 | 1.04× |
| Michoacan de Ocampo | 384,985 | 0.99× |
| Chiapas | 357,462 | 1.06× |
| Coahuila de Zaragoza | 332,077 | 0.99× |
| Hidalgo | 302,576 | 1.11× |
| Yucatan | 265,087 | 1.14× |
| Guerrero | 257,486 | 0.9× |
| Morelos | 220,643 | 1.13× |
| Zacatecas | 138,744 | 0.97× |
| Durango | 133,556 | 0.86× |
| Aguascalientes | 124,848 | 0.88× |
| Nayarit | 96,372 | 0.89× |
| Tlaxcala | 94,434 | 0.73× |
| Baja California Sur | 85,416 | 0.95× |
| Campeche | 71,415 | 0.83× |
| Colima | 67,743 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TikTok | 1.88× | Internet & Social Media |
| MSN | 2.37× | News |
| Catholic Church | 2.16× | Politics & Society |
| Personal care | 1.57× | Health |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Pedro Pascal | 2.34× | Movies & TV |
| Furniture | 1.51× | Home & Garden |
| Crafts | 1.51× | Home & Garden |
| Sarcasm | 2.21× | Politics & Society |
| Banana | 2.09× | Food & Beverages |
| Travel agency | 2.25× | Travel & Leisure |
| Do it yourself (DIY) | 1.58× | Home & Garden |
| Game consoles | 1.58× | Technology & Electronics |
| Ryan Gosling | 3.33× | Movies & TV |
| El País | 1.98× | News |
| romantic comedies | 1.92× | Movies & TV |
| Bottega Veneta | 5.79× | Fashion & Accessoires |
| CC cream | 5.67× | Beauty & Wellness |
| Dentistry | 1.97× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2 |
| Price Sensitivity | PREMIUM | 1.79 |
| DIY Mentality | THRILL | 1.76 |
| Design Affinity | PREMIUM | 1.64 |
| Travelling | THRILL | 1.39 |
| Healthy Lifestyle | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 4.6% |
| Italy | 4.6% |
See Cooking audiences in other countries
More Lifestyle cluster audiences in Mexico
- Fitness and wellness (17,183,611)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
- Shopping (15,659,206)
Frequently asked questions
How many fans does Cooking have in Mexico?
Cooking has an estimated audience of 11,232,426 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Cooking fans?
57.0% of Cooking fans are female, 43.0% are male, with an average age of 34.9 years.
Which brands do Cooking fans like most?
Cooking fans show strongest brand affinity for TikTok (1.88×), MSN (2.37×), and Catholic Church (2.16×) over the country average.
Where do Cooking fans live in Mexico?
Cooking fans in Mexico are most concentrated in Distrito Federal (reach 1,585,488), State of Mexico (reach 1,501,268), and Jalisco (reach 839,329). These three regions account for the largest share of the active audience.
What other brands do Cooking fans also like?
Beyond Cooking itself, the audience over-indexes on MSN (2.37×), Catholic Church (2.16×), Personal care (1.57×), and Fast food (1.55×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Cooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.