A data profile of the people who buy, follow and care about Cooking in Mexico — modelled from more than twelve digital signal sources. Cooking has an estimated audience of 11,232,426 people in Mexico.
The average Cooking fan in Mexico is 34.9 years old, more female, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Jalisco.
Top brand affinities include Tropical Cheese, Stair lift, with strongest over-indexing on Tropical Cheese (5.87× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 24 regions tracked by Rascasse.
The typical Cooking fan in Mexico is more female, around 34.9 years old, with a notable affinity for Tropical Cheese.
The key figures that characterise the Cooking profile in Mexico.
57.0% are female, 43.0% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 34.9 |
| Estimated audience size | 11,232,426 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Cooking audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 4.6% |
| Italy | 4.6% |
Where the Cooking audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baja California | ~600K | 1.24× | |
| 02 | Veracruz (state) | ~700K | 1.13× | |
| 03 | Puebla | ~700K | 1.12× | |
| 04 | Yucatan | ~300K | 1.11× | |
| 05 | Nuevo Leon | ~700K | 1.10× | |
| 06 | Morelos | ~200K | 1.10× | |
| 07 | Hidalgo | ~300K | 1.09× | |
| 08 | Distrito Federal | ~1.5M | 1.07× | |
| 09 | Chiapas | ~400K | 1.05× | |
| 10 | Chihuahua | ~400K | 1.04× | |
| 11 | Jalisco | ~800K | 1.01× | |
| 12 | Michoacan de Ocampo | ~400K | 0.99× | |
| 13 | Coahuila de Zaragoza | ~300K | 0.99× | |
| 14 | Zacatecas | ~100K | 0.98× | |
| 15 | State of Mexico | ~1.5M | 0.97× | |
| 16 | Baja California Sur | ~90K | 0.97× | |
| 17 | Colima | ~70K | 0.97× | |
| 18 | Guerrero | ~300K | 0.93× | |
| 19 | Nayarit | ~100K | 0.93× | |
| 20 | Aguascalientes | ~100K | 0.92× | |
| 21 | Durango | ~100K | 0.91× | |
| 22 | Campeche | ~80K | 0.91× | |
| 23 | Guanajuato | ~500K | 0.89× | |
| 24 | Tlaxcala | ~100K | 0.85× |
The strongest cross-interests of the Cooking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tropical Cheese | Food & Beverages | 5.87× | ||
| 02 | Stair lift | Home & Garden | 1.54× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Cooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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