A data profile of the people who buy, follow and care about Cooking in Canada — modelled from more than twelve digital signal sources. Cooking has an estimated audience of 14,995,622 people in Canada.
The average Cooking fan in Canada is 42.2 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Demographically, the Cooking audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Creativity, DIY Mentality.
The key figures that characterise the Cooking profile in Canada.
56.3% are female, 43.7% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 42.2 |
| Estimated audience size | 14,995,622 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Cooking audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 4.6% |
| Italy | 4.6% |
Where the Cooking audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~3M | 1.42× | |
| 02 | Ontario | ~8.5M | 1.36× | |
| 03 | Nova Scotia | ~500K | 1.19× | |
| 04 | New Brunswick | ~400K | 1.06× | |
| 05 | Alberta | ~2M | 1.02× | |
| 06 | Saskatchewan | ~500K | 1.02× | |
| 07 | Manitoba | ~600K | 1.00× | |
| 08 | Quebec | ~3M | 0.88× | |
| 09 | Prince Edward Island | ~60K | 0.82× | |
| 10 | Newfoundland and Labrador | ~200K | 0.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.01× | |
| DIY Mentality | THRILL | 1.00× | |
| Pet Ownership | JOY | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Early Adopter Mentality | POWER | 0.73× | |
| Risk Appetite | THRILL | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Cooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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