Cooking Audience in Spain
Cooking has an estimated audience of 16,623,304 people in Spain. 63.8% are female, 36.2% are male, average age 46.1. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: MSN, Julio Iglesias, Iberia (airline), Movistar, Aldi.
The average Cooking fan in Spain is 46.1 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include MSN, Julio Iglesias, Iberia (airline), with strongest over-indexing on MSN (4.99× the country average). Demographically, the Cooking audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Cooking fans
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 46.1 |
| Estimated audience size | 16,623,304 |
Audience persona
The typical Cooking fan in Spain is more female, around 46.1 years old, with strong Price Sensitivity tendencies and a notable affinity for MSN.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 3,286,486 | 1.09× |
| Andalusia | 2,785,549 | 0.85× |
| Community of Madrid | 2,740,169 | 0.98× |
| Galicia | 1,687,500 | 2.87× |
| Comunidad Valenciana | 1,685,170 | 0.9× |
| Canary Islands | 1,047,712 | 1.26× |
| Castile and León | 686,440 | 0.95× |
| Basque Autonomous Country | 536,059 | 0.86× |
| Castilla-La Mancha | 535,373 | 0.79× |
| Region of Murcia | 502,829 | 0.88× |
| Balearic Islands | 455,461 | 0.98× |
| Aragon | 374,631 | 0.85× |
| Principality of Asturias | 286,989 | 0.73× |
| Extremadura | 217,181 | 0.61× |
| Navarre | 149,251 | 0.72× |
| Cantabria | 134,789 | 0.64× |
| La Rioja | 111,402 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 4.99× | News |
| Julio Iglesias | 2.61× | Music & Radio |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Movistar | 2.14× | Technology & Electronics |
| Aldi | 2.09× | Shopping |
| CAC 40 | 2.47× | Business & Career |
| Stradivarius | 2.18× | Shopping |
| 1.69× | Internet & Social Media | |
| Lunch | 2.84× | Food & Beverages |
| Conforama | 2.66× | Home & Garden |
| Livemusic | 2.67× | Music & Radio |
| Formentera | 4.71× | Travel & Leisure |
| Girona | 2.63× | Sports |
| Orange | 2.34× | Technology & Electronics |
| Mapfre | 2.11× | Business & Career |
| Catering | 3.93× | Food & Beverages |
| Logitravel | 2.9× | Travel & Leisure |
| Organic food | 1.65× | Food & Beverages |
| Brico Dépôt | 1.72× | Shopping |
| Wedding dress | 2.31× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.14 |
| Creativity | OPEN | 1.1 |
| Community Orientation | OPEN | 1.06 |
| Healthy Lifestyle | BALANCE | 1 |
| Design Affinity | PREMIUM | 0.99 |
| Mindfulness | BALANCE | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 4.6% |
| Italy | 4.6% |
See Cooking audiences in other countries
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Cooking have in Spain?
Cooking has an estimated audience of 16,623,304 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Cooking fans?
63.8% of Cooking fans are female, 36.2% are male, with an average age of 46.1 years.
Which brands do Cooking fans like most?
Cooking fans show strongest brand affinity for MSN (4.99×), Julio Iglesias (2.61×), and Iberia (airline) (1.8×) over the country average.
Where do Cooking fans live in Spain?
Cooking fans in Spain are most concentrated in Catalonia (reach 3,286,486), Andalusia (reach 2,785,549), and Community of Madrid (reach 2,740,169). These three regions account for the largest share of the active audience.
What other brands do Cooking fans also like?
Beyond Cooking itself, the audience over-indexes on Julio Iglesias (2.61×), Iberia (airline) (1.8×), Movistar (2.14×), and Aldi (2.09×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Cooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.