A data profile of the people who buy, follow and care about Cooking in Spain — modelled from more than twelve digital signal sources. Cooking has an estimated audience of 16,623,304 people in Spain.
The average Cooking fan in Spain is 46.1 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Recipes, Kitchen utensil, Household goods, with strongest over-indexing on Recipes (1.59× the country average).
Demographically, the Cooking audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Cooking fan in Spain is more female, around 46.1 years old, with strong Indulgence tendencies and a notable affinity for Recipes.
The key figures that characterise the Cooking profile in Spain.
63.8% are female, 36.2% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 46.1 |
| Estimated audience size | 16,623,304 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 35% |
of the worldwide Cooking audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 4.6% |
| Italy | 4.6% |
Where the Cooking audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Galicia | ~1.5M | 2.78× | |
| 02 | Canary Islands | ~1M | 1.23× | |
| 03 | Catalonia | ~3.5M | 1.09× | |
| 04 | La Rioja | ~100K | 1.01× | |
| 05 | Community of Madrid | ~2.5M | 0.98× | |
| 06 | Balearic Islands | ~500K | 0.98× | |
| 07 | Castile and León | ~700K | 0.95× | |
| 08 | Comunidad Valenciana | ~1.5M | 0.91× | |
| 09 | Region of Murcia | ~500K | 0.91× | |
| 10 | Aragon | ~400K | 0.89× | |
| 11 | Basque Autonomous Country | ~500K | 0.88× | |
| 12 | Andalusia | ~3M | 0.86× | |
| 13 | Navarre | ~200K | 0.85× | |
| 14 | Castilla-La Mancha | ~600K | 0.84× | |
| 15 | Principality of Asturias | ~300K | 0.83× | |
| 16 | Cantabria | ~200K | 0.82× | |
| 17 | Extremadura | ~300K | 0.79× |
The strongest cross-interests of the Cooking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Slow cooker | Food & Beverages | 1.76× | ||
| 02 | Abbott Laboratories | Health | 1.75× | ||
| 03 | Dutch oven | Home & Garden | 1.75× | ||
| 04 | Bonprix | Shopping | 1.73× | ||
| 05 | Food steamer | Home & Garden | 1.72× | ||
| 06 | Vacuum packing | Home & Garden | 1.71× | ||
| 07 | Essen | Travel & Leisure | 1.64× | ||
| 08 | Vorwerk (company) | Home & Garden | 1.63× | ||
| 09 | Francis Kurkdjian | Beauty & Wellness | 1.63× | ||
| 10 | Optimus Prime | Movies & TV | 1.62× | ||
| 11 | Kitchen utensil | Home & Garden | 1.61× | ||
| 12 | Recipes | Food & Beverages | 1.59× | ||
| 13 | Tinnitus | Health | 1.58× | ||
| 14 | Becton Dickinson | Business & Career | 1.58× | ||
| 15 | Germaine de Capuccini | Beauty & Wellness | 1.57× | ||
| 16 | Prepackaged meal | Food & Beverages | 1.52× | ||
| 17 | Household goods | Home & Garden | 1.51× | ||
| 18 | Muji | Home & Garden | 1.51× | ||
| 19 | Vera Wang | Fashion & Accessoires | 1.50× | ||
| 20 | Martha Stewart | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.02× | |
| Quality Awareness | PREMIUM | 0.97× | |
| Creativity | OPEN | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.71× | |
| Early Adopter Mentality | POWER | 0.74× | |
| Patriotism | CONSERVATISM | 0.74× |
Cooking has an estimated audience of 16,623,304 people in Spain, concentrated in Catalonia and Andalusia.
63.8% of Cooking fans are female, 36.2% are male, with an average age of 46.1 years.
Cooking fans show strongest brand affinity for Recipes (1.59×), Kitchen utensil (1.61×), and Household goods (1.51×) over the country average.
Cooking fans in Spain are most concentrated in Catalonia (reach ~3.5M), Andalusia (reach ~3M), and Community of Madrid (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Cooking itself, the audience over-indexes on Kitchen utensil (1.61×), Household goods (1.51×), Muji (1.51×), and Vera Wang (1.5×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Cooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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