Rascasse Audience Intelligence

Cooking Audience in Italy

A data profile of the people who buy, follow and care about Cooking in Italy — modelled from more than twelve digital signal sources. Cooking has an estimated audience of 30,085,121 people in Italy.

#24among Lifestyle cluster in Italy#33among Topic in Italy#6in Food & Beverages

The average Cooking fan in Italy is 44.3 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Demographically, the Cooking audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Creativity, DIY Mentality.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cooking profile in Italy.

Audience size
30.1M
in Italy
Gender
57.9%♀
42.1% male
Age
44.3
average years
Country rank
#47
Topic in Italy
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cooking fans

57.9% are female, 42.1% are male, average age 44.3.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Cooking audience in Italy
MetricValue
Female57.9%
Male42.1%
Average age44.3
Estimated audience size30,085,121
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Cooking audience in Italy
Age bracketShare%
16-1910%
20-2915%
30-3920%
40-4923%
50+32%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Cooking audience comes from Italy.

Worldwide audience distribution share by country for Cooking
CountryShare
United States20.2%
Japan4.6%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cooking audience in Italy is strongest.

Fig. 05

Top regions by affinity

Cooking fans by region: top regions in Italy
#RegionReachAffinity×
01Lombardy~7M1.35×
02Lazio~4.5M1.21×
03Sicilia~3M1.16×
04Campania~4M1.14×
05Tuscany~2.5M1.14×
06Piedmont~2.5M1.13×
07Emilia-Romagna~2.5M1.11×
08Veneto~2.5M1.10×
09Trentino-Alto Adige/Südtirol~600K1.10×
10Puglia~2M1.06×
11Liguria~900K1.01×
12Marche~700K0.99×
13Friuli-Venezia Giulia~600K0.97×
14Calabria~900K0.95×
15Umbria~500K0.95×
16Sardinia~800K0.94×
17Aosta Valley~70K0.93×
18Abruzzo~600K0.91×
19Basilicata~300K0.91×
20Molise~100K0.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cooking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cooking audience · What stands out
TraitClusterDeviationScore
CreativityOPEN0.86×
DIY MentalityTHRILL0.86×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cooking audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.60×
Risk AppetiteTHRILL0.61×
PatriotismCONSERVATISM0.62×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Italy

See Cooking audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Cooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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