Cooking Audience in France
Cooking has an estimated audience of 21,205,540 people in France. 60.3% are female, 39.7% are male, average age 44.5. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities: Google Photos, Google News, Orange, Crédit Mutuel, Kitchen garden.
The average Cooking fan in France is 44.5 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities include Google Photos, Google News, Orange, with strongest over-indexing on Google Photos (5.29× the country average). Demographically, the Cooking audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Cooking fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 44.5 |
| Estimated audience size | 21,205,540 |
Audience persona
The typical Cooking fan in France is more female, around 44.5 years old, with strong Mindfulness tendencies and a notable affinity for Google Photos.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 4,799,141 | 1.26× |
| Auvergne-Rhône-Alpes | 2,556,350 | 1.02× |
| Provence-Alpes-Côte d'Azur | 2,143,256 | 1.36× |
| Hauts-de-France | 2,127,699 | 1.14× |
| Grand Est | 2,030,446 | 1.18× |
| Occitanie | 1,819,915 | 0.99× |
| Nouvelle-Aquitaine | 1,733,441 | 0.93× |
| Pays de la Loire | 1,070,204 | 0.91× |
| Normandy | 954,649 | 0.93× |
| Brittany | 896,878 | 0.87× |
| Bourgogne-Franche-Comté | 753,890 | 0.88× |
| Centre-Val de Loire | 685,924 | 0.86× |
| Corsica | 70,011 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Photos | 5.29× | Technology & Electronics |
| Google News | 2.34× | News |
| Orange | 2.3× | Technology & Electronics |
| Crédit Mutuel | 2.3× | Business & Career |
| Kitchen garden | 4.75× | Home & Garden |
| Voici | 2.34× | News |
| Free Mobile | 2.14× | Technology & Electronics |
| Happiness | 1.71× | Health |
| Anthropology | 2.35× | Business & Career |
| Fnac | 1.86× | Shopping |
| Lidl | 1.65× | Shopping |
| Spas | 1.68× | Beauty & Wellness |
| Conforama | 1.64× | Home & Garden |
| RC Lens | 2.21× | Sports |
| Desserts | 1.85× | Food & Beverages |
| Lodging | 2.29× | Travel & Leisure |
| Hairstyle | 1.74× | Beauty & Wellness |
| France Info | 1.79× | Movies & TV |
| Foot Mercato | 1.72× | Sports |
| King Jouet | 2.05× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.31 |
| Extroversion | THRILL | 1.23 |
| Patriotism | CONSERVATISM | 1.05 |
| DIY Mentality | THRILL | 0.98 |
| Price Sensitivity | PREMIUM | 0.97 |
| Pet Ownership | JOY | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 4.6% |
| Italy | 4.6% |
See Cooking audiences in other countries
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Cooking have in France?
Cooking has an estimated audience of 21,205,540 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Cooking fans?
60.3% of Cooking fans are female, 39.7% are male, with an average age of 44.5 years.
Which brands do Cooking fans like most?
Cooking fans show strongest brand affinity for Google Photos (5.29×), Google News (2.34×), and Orange (2.3×) over the country average.
Where do Cooking fans live in France?
Cooking fans in France are most concentrated in Île-de-France (reach 4,799,141), Auvergne-Rhône-Alpes (reach 2,556,350), and Provence-Alpes-Côte d'Azur (reach 2,143,256). These three regions account for the largest share of the active audience.
What other brands do Cooking fans also like?
Beyond Cooking itself, the audience over-indexes on Google News (2.34×), Orange (2.3×), Crédit Mutuel (2.3×), and Kitchen garden (4.75×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Cooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.