A data profile of the people who buy, follow and care about Cooking in France — modelled from more than twelve digital signal sources. Cooking has an estimated audience of 21,205,540 people in France.
The average Cooking fan in France is 44.5 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Recipes, vertbaudet, King Jouet, with strongest over-indexing on Recipes (1.66× the country average).
Demographically, the Cooking audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Quality Awareness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Cooking fan in France is more female, around 44.5 years old, with strong Quality Awareness tendencies and a notable affinity for Recipes.
The key figures that characterise the Cooking profile in France.
60.3% are female, 39.7% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 44.5 |
| Estimated audience size | 21,205,540 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Cooking audience comes from France.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 4.6% |
| Italy | 4.6% |
Where the Cooking audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~2M | 1.34× | |
| 02 | Île-de-France | ~5M | 1.26× | |
| 03 | Grand Est | ~2M | 1.17× | |
| 04 | Hauts-de-France | ~2M | 1.13× | |
| 05 | Auvergne-Rhône-Alpes | ~2.5M | 1.02× | |
| 06 | Occitanie | ~2M | 0.99× | |
| 07 | Nouvelle-Aquitaine | ~1.5M | 0.94× | |
| 08 | Normandy | ~1M | 0.94× | |
| 09 | Pays de la Loire | ~1M | 0.92× | |
| 10 | Bourgogne-Franche-Comté | ~800K | 0.90× | |
| 11 | Centre-Val de Loire | ~700K | 0.89× | |
| 12 | Brittany | ~900K | 0.88× | |
| 13 | Corsica | ~90K | 0.88× |
The strongest cross-interests of the Cooking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christina Ricci | Movies & TV | 2.94× | ||
| 02 | Thermomix | Home & Garden | 2.50× | ||
| 03 | vertbaudet | Fashion & Accessoires | 2.27× | ||
| 04 | King Jouet | Shopping | 2.04× | ||
| 05 | Vistaprint | Business & Career | 1.95× | ||
| 06 | Michel Sardou | Music & Radio | 1.93× | ||
| 07 | Decoration | Home & Garden | 1.90× | ||
| 08 | Garden furniture | Home & Garden | 1.90× | ||
| 09 | Petit Bateau | Fashion & Accessoires | 1.83× | ||
| 10 | Garden centre | Home & Garden | 1.83× | ||
| 11 | Bricomarché | Home & Garden | 1.76× | ||
| 12 | Recipes | Food & Beverages | 1.66× | ||
| 13 | Mr. Bricolage | Shopping | 1.66× | ||
| 14 | Norauto | Cars & Mobility | 1.61× | ||
| 15 | Kitchenware | Home & Garden | 1.60× | ||
| 16 | Brigitte Bardot | Movies & TV | 1.59× | ||
| 17 | Aldi | Shopping | 1.55× | ||
| 18 | ICloud | Technology & Electronics | 1.55× | ||
| 19 | Carrefour Express | Shopping | 1.53× | ||
| 20 | Bonobo (musician) | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.24× | |
| Community Orientation | OPEN | 1.18× | |
| Indulgence | JOY | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.72× | |
| Social Media Usage | JOY | 0.78× | |
| Travelling | THRILL | 0.81× |
Cooking has an estimated audience of 21,205,540 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
60.3% of Cooking fans are female, 39.7% are male, with an average age of 44.5 years.
Cooking fans show strongest brand affinity for Recipes (1.66×), vertbaudet (2.27×), and King Jouet (2.04×) over the country average.
Cooking fans in France are most concentrated in Île-de-France (reach ~5M), Auvergne-Rhône-Alpes (reach ~2.5M), and Hauts-de-France (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Cooking itself, the audience over-indexes on vertbaudet (2.27×), King Jouet (2.04×), Aldi (1.55×), and Bricomarché (1.76×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Cooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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