A data profile of the people who buy, follow and care about Garden centre in France — modelled from more than twelve digital signal sources. Garden centre has an estimated audience of 3,754,106 people in France.
The average Garden centre fan in France is 48.1 years old, more female, and lives primarily in Provence-Alpes-Côte d'Azur.
The audience is concentrated in Provence-Alpes-Côte d'Azur, Île-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Gardener, Arts and music, Fertilizer, with strongest over-indexing on Gardener (9.27× the country average).
Demographically, the Garden centre audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Community Orientation, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Garden centre fan in France is more female, around 48.1 years old, with strong Community Orientation tendencies and a notable affinity for Gardener.
The key figures that characterise the Garden centre profile in France.
61.3% are female, 38.7% are male, average age 48.1.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 48.1 |
| Estimated audience size | 3,754,106 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 44% |
of the worldwide Garden centre audience comes from France.
| Country | Share |
|---|---|
| United States | 16.5% |
| United Kingdom | 15.3% |
| Germany | 12.8% |
Where the Garden centre audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~900K | 3.07× | |
| 02 | Nouvelle-Aquitaine | ~400K | 1.17× | |
| 03 | Normandy | ~200K | 1.03× | |
| 04 | Corsica | ~20K | 1.01× | |
| 05 | Brittany | ~200K | 0.99× | |
| 06 | Occitanie | ~300K | 0.96× | |
| 07 | Bourgogne-Franche-Comté | ~100K | 0.93× | |
| 08 | Centre-Val de Loire | ~100K | 0.93× | |
| 09 | Auvergne-Rhône-Alpes | ~400K | 0.89× | |
| 10 | Pays de la Loire | ~200K | 0.89× | |
| 11 | Grand Est | ~300K | 0.86× | |
| 12 | Hauts-de-France | ~300K | 0.85× | |
| 13 | Île-de-France | ~500K | 0.70× |
The strongest cross-interests of the Garden centre audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fertilizer | Home & Garden | 12.98× | ||
| 02 | Jean Ferrat | Music & Radio | 12.85× | ||
| 03 | English landscape garden | Home & Garden | 12.50× | ||
| 04 | Gardener | Home & Garden | 9.27× | ||
| 05 | Organic horticulture | Food & Beverages | 6.75× | ||
| 06 | Laurent Voulzy | Music & Radio | 6.00× | ||
| 07 | Pierre Perret | Music & Radio | 5.80× | ||
| 08 | Julien Clerc | Music & Radio | 5.78× | ||
| 09 | Garden furniture | Home & Garden | 5.76× | ||
| 10 | Hugues Aufray | Movies & TV | 5.74× | ||
| 11 | Plant nursery | Home & Garden | 5.63× | ||
| 12 | Mr. Bricolage | Shopping | 4.57× | ||
| 13 | Carrefour Express | Shopping | 4.50× | ||
| 14 | Bricomarché | Home & Garden | 4.29× | ||
| 15 | Météo-France | News | 3.30× | ||
| 16 | Castorama | Shopping | 3.15× | ||
| 17 | Brico Dépôt | Shopping | 3.06× | ||
| 18 | Patrick Bruel | Music & Radio | 3.03× | ||
| 19 | Arts and music | Arts & Culture | 2.61× | ||
| 20 | France | Travel & Leisure | 1.82× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.85× | |
| DIY Mentality | THRILL | 1.65× | |
| Indulgence | JOY | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.53× | |
| Luxury Orientation | PREMIUM | 0.64× | |
| Risk Appetite | THRILL | 0.70× |
Garden centre has an estimated audience of 3,754,106 people in France, concentrated in Provence-Alpes-Côte d'Azur and Île-de-France.
61.3% of Garden centre fans are female, 38.7% are male, with an average age of 48.1 years.
Garden centre fans show strongest brand affinity for Gardener (9.27×), Arts and music (2.61×), and Fertilizer (12.98×) over the country average.
Garden centre fans in France are most concentrated in Provence-Alpes-Côte d'Azur (reach ~900K), Île-de-France (reach ~500K), and Auvergne-Rhône-Alpes (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Garden centre itself, the audience over-indexes on Arts and music (2.61×), Fertilizer (12.98×), English landscape garden (12.5×), and Hugues Aufray (5.74×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Garden centre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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