Météo-France Audience in France
Météo-France has an estimated audience of 9,955,544 people in France. 65.1% are female, 34.9% are male, average age 44.0. Top brand affinities: Weather forecasting, Lidl, EBay, Carrefour, Energy.
Top brand affinities include Weather forecasting, Lidl, EBay, with strongest over-indexing on Weather forecasting (6.6× the country average). Demographically, the Météo-France audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Quality Awareness, Tradition.
Category: News · Type: Website / Newspaper / Magazine
Audience demographics of Météo-France
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 44.0 |
| Estimated audience size | 9,955,544 |
Audience persona
The typical Météo-France fan in France is more female, around 44.0 years old, with strong Quality Awareness tendencies and a notable affinity for Weather forecasting.
Top brand affinities of Météo-France fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weather forecasting | 6.6× | Home & Garden |
| Lidl | 2.4× | Shopping |
| EBay | 2.3× | Shopping |
| Carrefour | 2× | Shopping |
| Energy | 2.34× | Home & Garden |
| Zoo | 2.76× | Kids & Family |
| Midi Libre | 2.5× | News |
| La Banque postale | 2.01× | Business & Career |
| Home Appliances | 2.16× | Home & Garden |
| Garden centre | 3.3× | Home & Garden |
| Corse Matin | 2.5× | News |
| Public transport | 2.88× | Cars & Mobility |
| Air France | 1.58× | Travel & Leisure |
| Documentary movies | 1.91× | Movies & TV |
| Mineral water | 4.17× | Food & Beverages |
| Non-alcoholic beverage | 4.35× | Food & Beverages |
| Subscription business model | 2.11× | Shopping |
| Boulanger | 1.52× | Shopping |
| Animated movies | 1.61× | Movies & TV |
| Online newspaper | 2.12× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.68 |
| Tradition | CONSERVATISM | 2.27 |
| Community Orientation | OPEN | 2.18 |
| Convenience Orientation | PREMIUM | 1.82 |
| Individualism | JOY | 1.74 |
| Indulgence | JOY | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 72.3% |
| Italy | 4.8% |
| Spain | 4.0% |
See Météo-France audiences in other countries
More News audiences in France
- Ouest France (31,177,608)
- Instagram (21,937,231)
- YouTube (20,956,662)
- TikTok (20,881,985)
- Le Monde (15,672,120)
How to read this data
Audience size is the estimated number of people in France who actively search for Météo-France. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.