A data profile of the people who buy, follow and care about Météo-France in France — modelled from more than twelve digital signal sources. Météo-France has an estimated audience of 9,955,544 people in France.
Météo-France has an estimated audience of 9,955,544 people in France. 65.1% are female, 34.9% are male, average age 44.0. Top brand affinities: Weather forecasting, Lidl, EBay, Carrefour, Energy.
Top brand affinities include Weather forecasting, Lidl, EBay, with strongest over-indexing on Weather forecasting (6.6× the country average).
Demographically, the Météo-France audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Quality Awareness, Tradition.
The typical Météo-France fan in France is more female, around 44.0 years old, with strong Quality Awareness tendencies and a notable affinity for Weather forecasting.
The key figures that characterise the Météo-France profile in France.
65.1% are female, 34.9% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 44.0 |
| Estimated audience size | 9,955,544 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 32% |
The strongest cross-interests of the Météo-France audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Weather forecasting | Home & Garden | 6.60× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 4.35× | ||
| 03 | Mineral water | Food & Beverages | 4.17× | ||
| 04 | Garden centre | Home & Garden | 3.30× | ||
| 05 | Public transport | Cars & Mobility | 2.88× | ||
| 06 | Zoo | Kids & Family | 2.76× | ||
| 07 | Midi Libre | News | 2.50× | ||
| 08 | Corse Matin | News | 2.50× | ||
| 09 | Lidl | Shopping | 2.40× | ||
| 10 | Energy | Home & Garden | 2.34× | ||
| 11 | EBay | Shopping | 2.30× | ||
| 12 | Home Appliances | Home & Garden | 2.16× | ||
| 13 | Online newspaper | News | 2.12× | ||
| 14 | Subscription business model | Shopping | 2.11× | ||
| 15 | La Banque postale | Business & Career | 2.01× | ||
| 16 | Carrefour | Shopping | 2.00× | ||
| 17 | Documentary movies | Movies & TV | 1.91× | ||
| 18 | Animated movies | Movies & TV | 1.61× | ||
| 19 | Air France | Travel & Leisure | 1.58× | ||
| 20 | Boulanger | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.68× | |
| Tradition | CONSERVATISM | 2.27× | |
| Community Orientation | OPEN | 2.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.53× | |
| Design Affinity | PREMIUM | 0.54× | |
| Luxury Orientation | PREMIUM | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Météo-France. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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