A data profile of the people who buy, follow and care about Public transport in France — modelled from more than twelve digital signal sources. Public transport has an estimated audience of 4,092,801 people in France.
The average Public transport fan in France is 44.8 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Public utility, Ouest France, Météo-France, with strongest over-indexing on Public utility (13.38× the country average).
Demographically, the Public transport audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Public transport fan in France is more male, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Public utility.
The key figures that characterise the Public transport profile in France.
41.1% are female, 58.9% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 44.8 |
| Estimated audience size | 4,092,801 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Public transport audience comes from France.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 6.1% |
| United Kingdom | 5.3% |
Where the Public transport audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~400K | 1.25× | |
| 02 | Île-de-France | ~800K | 1.13× | |
| 03 | Grand Est | ~400K | 1.07× | |
| 04 | Occitanie | ~400K | 1.06× | |
| 05 | Hauts-de-France | ~400K | 1.05× | |
| 06 | Auvergne-Rhône-Alpes | ~500K | 1.01× | |
| 07 | Centre-Val de Loire | ~200K | 1.01× | |
| 08 | Corsica | ~20K | 1.00× | |
| 09 | Normandy | ~200K | 0.98× | |
| 10 | Bourgogne-Franche-Comté | ~200K | 0.93× | |
| 11 | Pays de la Loire | ~200K | 0.91× | |
| 12 | Nouvelle-Aquitaine | ~300K | 0.90× | |
| 13 | Brittany | ~200K | 0.87× |
The strongest cross-interests of the Public transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Public utility | Home & Garden | 13.38× | ||
| 02 | Mode of transport | Cars & Mobility | 12.47× | ||
| 03 | Haul truck | Cars & Mobility | 10.79× | ||
| 04 | Dump truck | Cars & Mobility | 8.17× | ||
| 05 | Road transport | Cars & Mobility | 5.65× | ||
| 06 | Rachida Dati | Politics & Society | 3.38× | ||
| 07 | Météo-France | News | 2.88× | ||
| 08 | Volotea | Travel & Leisure | 2.82× | ||
| 09 | Electronic funds transfer | Business & Career | 2.67× | ||
| 10 | transavia | Travel & Leisure | 2.53× | ||
| 11 | Oscaro | Cars & Mobility | 2.43× | ||
| 12 | Canada | Travel & Leisure | 1.89× | ||
| 13 | Doctolib | Health | 1.84× | ||
| 14 | Ouest France | News | 1.80× | ||
| 15 | Can (band) | Music & Radio | 1.69× | ||
| 16 | Engie | Home & Garden | 1.64× | ||
| 17 | Shopping and fashion | Shopping | 1.63× | ||
| 18 | Boursorama | Business & Career | 1.58× | ||
| 19 | Magazines | Literature | 1.56× | ||
| 20 | Tour de France | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.42× | |
| Urban Lifestyle | OPEN | 1.76× | |
| Community Orientation | OPEN | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.02× | |
| Extroversion | THRILL | 1.05× | |
| Social Media Usage | JOY | 1.08× |
Public transport has an estimated audience of 4,092,801 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
41.1% of Public transport fans are female, 58.9% are male, with an average age of 44.8 years.
Public transport fans show strongest brand affinity for Public utility (13.38×), Ouest France (1.8×), and Météo-France (2.88×) over the country average.
Public transport fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~500K), and Hauts-de-France (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Public transport itself, the audience over-indexes on Ouest France (1.8×), Météo-France (2.88×), Shopping and fashion (1.63×), and Doctolib (1.84×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Public transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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