A data profile of the people who buy, follow and care about Tour de France in France — modelled from more than twelve digital signal sources. Tour de France has an estimated audience of 23,949,264 people in France.
The average Tour de France fan in France is 40.0 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Entertainment, Olympique Lyonnais (Ladies), Paris Saint-Germain, with strongest over-indexing on Entertainment (1.54× the country average).
Demographically, the Tour de France audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Tour de France fan in France is more male, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Entertainment.
The key figures that characterise the Tour de France profile in France.
31.8% are female, 68.2% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 31.8% |
| Male | 68.2% |
| Average age | 40.0 |
| Estimated audience size | 23,949,264 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Tour de France audience comes from France.
| Country | Share |
|---|---|
| France | 34.3% |
| United States | 11.2% |
| Germany | 7.8% |
Where the Tour de France audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bourgogne-Franche-Comté | ~1.5M | 1.30× | |
| 02 | Auvergne-Rhône-Alpes | ~3.5M | 1.24× | |
| 03 | Occitanie | ~2.5M | 1.19× | |
| 04 | Nouvelle-Aquitaine | ~2.5M | 1.13× | |
| 05 | Brittany | ~1.5M | 1.12× | |
| 06 | Pays de la Loire | ~1.5M | 1.03× | |
| 07 | Provence-Alpes-Côte d'Azur | ~2M | 1.02× | |
| 08 | Centre-Val de Loire | ~900K | 0.97× | |
| 09 | Grand Est | ~2M | 0.93× | |
| 10 | Normandy | ~1M | 0.93× | |
| 11 | Île-de-France | ~3.5M | 0.85× | |
| 12 | Hauts-de-France | ~1.5M | 0.70× | |
| 13 | Corsica | ~70K | 0.63× |
The strongest cross-interests of the Tour de France audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lance Armstrong | Sports | 10.17× | ||
| 02 | Orbea | Cars & Mobility | 8.26× | ||
| 03 | Eddy Merckx | Sports | 7.90× | ||
| 04 | Bicycle wheel | Cars & Mobility | 6.29× | ||
| 05 | Mathieu Van der Poel | Sports | 5.59× | ||
| 06 | Vuelta a España | Sports | 5.05× | ||
| 07 | Pauline Ferrand-Prévot | Sports | 4.27× | ||
| 08 | Olympique Lyonnais (Ladies) | Sports | 3.02× | ||
| 09 | Pierre Perret | Music & Radio | 2.93× | ||
| 10 | Hugues Aufray | Movies & TV | 2.69× | ||
| 11 | Oscaro | Cars & Mobility | 2.26× | ||
| 12 | Foot Mercato | Sports | 2.18× | ||
| 13 | Ligue 1 | Sports | 1.88× | ||
| 14 | L'Équipe | Sports | 1.84× | ||
| 15 | France Info | Movies & TV | 1.79× | ||
| 16 | Google Maps | Internet & Social Media | 1.67× | ||
| 17 | Soccer | Sports | 1.63× | ||
| 18 | La Centrale | Cars & Mobility | 1.62× | ||
| 19 | Paris Saint-Germain | Sports | 1.55× | ||
| 20 | Entertainment | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.25× | |
| Need for Security | CONSERVATISM | 1.25× | |
| Quality Awareness | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.60× | |
| Creativity | OPEN | 0.74× | |
| Family Orientation | CONSERVATISM | 0.76× |
Tour de France has an estimated audience of 23,949,264 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
31.8% of Tour de France fans are female, 68.2% are male, with an average age of 40.0 years.
Tour de France fans show strongest brand affinity for Entertainment (1.54×), Olympique Lyonnais (Ladies) (3.02×), and Paris Saint-Germain (1.55×) over the country average.
Tour de France fans in France are most concentrated in Île-de-France (reach ~3.5M), Auvergne-Rhône-Alpes (reach ~3.5M), and Occitanie (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Tour de France itself, the audience over-indexes on Olympique Lyonnais (Ladies) (3.02×), Paris Saint-Germain (1.55×), Oscaro (2.26×), and Soccer (1.63×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Tour de France. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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