A data profile of the people who buy, follow and care about Public transport in Italy — modelled from more than twelve digital signal sources. Public transport has an estimated audience of 5,535,395 people in Italy.
The average Public transport fan in Italy is 44.0 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Vehicle for hire, Freenow, Telepass, with strongest over-indexing on Vehicle for hire (18.56× the country average).
Demographically, the Public transport audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Sustainability, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Public transport fan in Italy is more male, around 44.0 years old, with strong Sustainability tendencies and a notable affinity for Vehicle for hire.
The key figures that characterise the Public transport profile in Italy.
40.9% are female, 59.1% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 44.0 |
| Estimated audience size | 5,535,395 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Public transport audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 6.1% |
| United Kingdom | 5.3% |
Where the Public transport audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~800K | 1.26× | |
| 02 | Puglia | ~500K | 1.23× | |
| 03 | Lazio | ~800K | 1.20× | |
| 04 | Sicilia | ~600K | 1.18× | |
| 05 | Veneto | ~500K | 1.06× | |
| 06 | Tuscany | ~400K | 1.05× | |
| 07 | Calabria | ~200K | 1.05× | |
| 08 | Marche | ~100K | 1.01× | |
| 09 | Abruzzo | ~100K | 1.01× | |
| 10 | Lombardy | ~1M | 1.00× | |
| 11 | Friuli-Venezia Giulia | ~100K | 0.98× | |
| 12 | Emilia-Romagna | ~400K | 0.97× | |
| 13 | Piedmont | ~400K | 0.97× | |
| 14 | Umbria | ~90K | 0.97× | |
| 15 | Basilicata | ~50K | 0.97× | |
| 16 | Molise | ~30K | 0.97× | |
| 17 | Aosta Valley | ~10K | 0.97× | |
| 18 | Liguria | ~100K | 0.96× | |
| 19 | Sardinia | ~100K | 0.92× | |
| 20 | Trentino-Alto Adige/Südtirol | ~100K | 0.91× |
The strongest cross-interests of the Public transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Freenow | Cars & Mobility | 32.09× | ||
| 02 | Vehicle for hire | Cars & Mobility | 18.56× | ||
| 03 | Gruppo Torinese Trasporti | Cars & Mobility | 8.62× | ||
| 04 | Commuting | Cars & Mobility | 8.58× | ||
| 05 | Haul truck | Cars & Mobility | 7.06× | ||
| 06 | Taxicab | Cars & Mobility | 6.08× | ||
| 07 | Dump truck | Cars & Mobility | 5.27× | ||
| 08 | Solar power | Home & Garden | 5.09× | ||
| 09 | Photovoltaics | Home & Garden | 4.53× | ||
| 10 | Telepass | Business & Career | 3.82× | ||
| 11 | Bus | Cars & Mobility | 3.55× | ||
| 12 | Sustainable energy | Home & Garden | 3.52× | ||
| 13 | Renewable energy | Business & Career | 2.91× | ||
| 14 | Transport | Cars & Mobility | 2.24× | ||
| 15 | Libero (newspaper) | News | 1.91× | ||
| 16 | Dagospia | News | 1.90× | ||
| 17 | Message in a Bottle (film) | Movies & TV | 1.74× | ||
| 18 | Milan | Travel & Leisure | 1.61× | ||
| 19 | Education | Business & Career | 1.55× | ||
| 20 | Business | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.84× | |
| Need for Security | CONSERVATISM | 1.69× | |
| Urban Lifestyle | OPEN | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.95× | |
| Price Sensitivity | PREMIUM | 1.06× | |
| Design Affinity | PREMIUM | 1.07× |
Public transport has an estimated audience of 5,535,395 people in Italy, concentrated in Lombardy and Lazio.
40.9% of Public transport fans are female, 59.1% are male, with an average age of 44.0 years.
Public transport fans show strongest brand affinity for Vehicle for hire (18.56×), Freenow (32.09×), and Telepass (3.82×) over the country average.
Public transport fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~800K), and Campania (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Public transport itself, the audience over-indexes on Freenow (32.09×), Telepass (3.82×), Sustainable energy (3.52×), and Transport (2.24×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Public transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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