A data profile of the people who buy, follow and care about Photovoltaics in Italy — modelled from more than twelve digital signal sources. Photovoltaics has an estimated audience of 3,508,180 people in Italy.
The average Photovoltaics fan in Italy is 47.8 years old, more male, and lives primarily in Trentino-Alto Adige/Südtirol.
The audience is concentrated in Trentino-Alto Adige/Südtirol, Campania, Lazio.
Top brand affinities include Solar panel, Efficient energy use, Photovoltaic system, with strongest over-indexing on Solar panel (37.5× the country average).
Demographically, the Photovoltaics audience skews more male with an average age of 47.8, and over-indexes on personality traits such as Sustainability, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
The typical Photovoltaics fan in Italy is more male, around 47.8 years old, with strong Sustainability tendencies and a notable affinity for Solar panel.
The key figures that characterise the Photovoltaics profile in Italy.
36.7% are female, 63.3% are male, average age 47.8.
| Metric | Value |
|---|---|
| Female | 36.7% |
| Male | 63.3% |
| Average age | 47.8 |
| Estimated audience size | 3,508,180 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 9% | |
| 30-39 | 15% | |
| 40-49 | 21% | |
| 50+ | 46% |
of the worldwide Photovoltaics audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.9% |
| Germany | 12.0% |
| Italy | 7.3% |
Where the Photovoltaics audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~800K | 11.63× | |
| 02 | Basilicata | ~30K | 0.96× | |
| 03 | Umbria | ~50K | 0.93× | |
| 04 | Calabria | ~100K | 0.92× | |
| 05 | Abruzzo | ~70K | 0.92× | |
| 06 | Marche | ~80K | 0.91× | |
| 07 | Friuli-Venezia Giulia | ~60K | 0.91× | |
| 08 | Campania | ~400K | 0.89× | |
| 09 | Liguria | ~90K | 0.89× | |
| 10 | Sardinia | ~90K | 0.88× | |
| 11 | Puglia | ~200K | 0.87× | |
| 12 | Sicilia | ~300K | 0.86× | |
| 13 | Piedmont | ~200K | 0.85× | |
| 14 | Emilia-Romagna | ~200K | 0.83× | |
| 15 | Lazio | ~300K | 0.79× | |
| 16 | Tuscany | ~200K | 0.77× | |
| 17 | Veneto | ~200K | 0.76× | |
| 18 | Lombardy | ~300K | 0.54× |
The strongest cross-interests of the Photovoltaics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Solar thermal energy | Home & Garden | 39.01× | ||
| 02 | Solar panel | Home & Garden | 37.50× | ||
| 03 | Solar cell | Home & Garden | 28.91× | ||
| 04 | Photovoltaic system | Home & Garden | 25.24× | ||
| 05 | Solar thermal collector | Home & Garden | 22.86× | ||
| 06 | Solar power | Home & Garden | 19.96× | ||
| 07 | Condensing boiler | Home & Garden | 18.27× | ||
| 08 | Alternative energy | Home & Garden | 17.99× | ||
| 09 | Efficient energy use | Technology & Electronics | 16.85× | ||
| 10 | Heat pump | Home & Garden | 14.73× | ||
| 11 | Central heating | Home & Garden | 13.85× | ||
| 12 | Renewable energy | Business & Career | 12.50× | ||
| 13 | Wall | Home & Garden | 8.69× | ||
| 14 | Sustainable energy | Home & Garden | 8.31× | ||
| 15 | Energy conservation | Home & Garden | 8.31× | ||
| 16 | Solar energy | Home & Garden | 6.71× | ||
| 17 | HVAC | Home & Garden | 6.15× | ||
| 18 | Creative Commons | Technology & Electronics | 6.04× | ||
| 19 | Eni Plenitude | Home & Garden | 5.59× | ||
| 20 | Building | Home & Garden | 4.18× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.91× | |
| Need for Security | CONSERVATISM | 2.43× | |
| DIY Mentality | THRILL | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.47× | |
| Early Adopter Mentality | POWER | 0.67× | |
| Creativity | OPEN | 0.69× |
Photovoltaics has an estimated audience of 3,508,180 people in Italy, concentrated in Trentino-Alto Adige/Südtirol and Campania.
36.7% of Photovoltaics fans are female, 63.3% are male, with an average age of 47.8 years.
Photovoltaics fans show strongest brand affinity for Solar panel (37.5×), Efficient energy use (16.85×), and Photovoltaic system (25.24×) over the country average.
Photovoltaics fans in Italy are most concentrated in Trentino-Alto Adige/Südtirol (reach ~800K), Campania (reach ~400K), and Lazio (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Photovoltaics itself, the audience over-indexes on Efficient energy use (16.85×), Photovoltaic system (25.24×), Solar power (19.96×), and Renewable energy (12.5×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Photovoltaics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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