Photovoltaics Audience in United States

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Photovoltaics has an estimated audience of 9,593,792 people in United States. 54.4% are female, 45.6% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Photovoltaic system, Alternative energy, Rooftop photovoltaic power station, Electrical grid, Solar panel.

The average Photovoltaics fan in United States is 35.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Photovoltaic system, Alternative energy, Rooftop photovoltaic power station, with strongest over-indexing on Photovoltaic system (58.93× the country average). Demographically, the Photovoltaics audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Photovoltaics fans

Demographic split for Photovoltaics audience in United States
MetricValue
Female54.4%
Male45.6%
Average age35.6
Estimated audience size9,593,792

Audience persona

The typical Photovoltaics fan in United States is balanced, around 35.6 years old, with strong Risk Appetite tendencies and a notable affinity for Photovoltaic system.

Top regions in United States

Top regions ranked by reach for Photovoltaics in United States
RegionReachAffinity
California1,710,5351.62×
Texas746,7220.91×
Florida616,0910.95×
New York576,7501.08×
Illinois347,9571.09×
Virginia295,7641.27×
Pennsylvania286,8080.89×
Georgia281,2440.95×
North Carolina279,5870.97×
Washington268,8821.4×
Arizona260,5171.33×
Massachusetts260,4941.38×
Ohio232,4820.79×
Colorado217,1921.44×
Michigan213,7820.85×
New Jersey203,8330.84×
Maryland168,5851.02×
Oregon140,6451.28×
Missouri135,9850.88×
Tennessee134,8870.7×
Indiana132,6120.76×
Nevada131,4101.42×
Wisconsin120,9530.84×
Minnesota120,8490.88×
Hawaii115,7832.81×
Connecticut108,2121.12×
South Carolina101,8970.71×
Utah93,4041.09×
Kentucky90,6270.75×
Alabama87,7230.65×
Louisiana85,1470.69×
Oklahoma79,9700.75×
Iowa63,2670.8×
New Mexico59,1421.23×
Kansas56,7170.75×
Arkansas54,5150.69×
Washington, District of Columbia54,4931.89×
Idaho48,9071.02×
Mississippi41,8390.53×
New Hampshire40,4761.07×
Maine39,0611.14×
Nebraska30,3450.63×
Rhode Island29,9240.98×
West Virginia28,4000.64×
Montana23,3700.88×
Vermont18,6201.11×
Delaware16,9540.64×
Alaska16,8510.82×
South Dakota14,4990.65×
North Dakota13,4760.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Photovoltaics audience
BrandAffinityCategory
Photovoltaic system58.93×Home & Garden
Alternative energy45×Home & Garden
Rooftop photovoltaic power station73.33×Home & Garden
Electrical grid25.52×Home & Garden
Solar panel12.11×Home & Garden
Metre22×Politics & Society
Renewable energy7.89×Business & Career
Solar energy6.28×Home & Garden
Sustainable energy7.21×Home & Garden
Tesla Supercharger7.12×Cars & Mobility
Heat pump13.88×Home & Garden
Energy conservation13.64×Home & Garden
Wind turbine6.72×Home & Garden
Wind power12.48×Home & Garden
Solar thermal energy20.12×Home & Garden
Efficient energy use6.88×Technology & Electronics
Solar cell10.06×Home & Garden
Thermal energy34.31×Home & Garden
Geothermal energy36.06×Home & Garden
Solar thermal collector10.53×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Photovoltaics audience
TraitClusterScore
Risk AppetiteTHRILL1.59
LGBTQ+ IdentityOPEN1.55
Need for SecurityCONSERVATISM1.54
Quality AwarenessPREMIUM1.47
SustainabilityBALANCE1.45
PatriotismCONSERVATISM1.45

Worldwide distribution

Worldwide audience distribution share by country for Photovoltaics
CountryShare
United States19.9%
Germany12.0%
Italy7.3%

See Photovoltaics audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Photovoltaics have in United States?

Photovoltaics has an estimated audience of 9,593,792 people in United States, concentrated in California and Texas.

What is the gender split and age of Photovoltaics fans?

54.4% of Photovoltaics fans are female, 45.6% are male, with an average age of 35.6 years.

Which brands do Photovoltaics fans like most?

Photovoltaics fans show strongest brand affinity for Photovoltaic system (58.93×), Alternative energy (45×), and Rooftop photovoltaic power station (73.33×) over the country average.

Where do Photovoltaics fans live in United States?

Photovoltaics fans in United States are most concentrated in California (reach 1,710,535), Texas (reach 746,722), and Florida (reach 616,091). These three regions account for the largest share of the active audience.

What other brands do Photovoltaics fans also like?

Beyond Photovoltaics itself, the audience over-indexes on Alternative energy (45×), Rooftop photovoltaic power station (73.33×), Electrical grid (25.52×), and Solar panel (12.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Photovoltaics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.