Rascasse Audience Intelligence

Photovoltaics Audience in United States

A data profile of the people who buy, follow and care about Photovoltaics in United States — modelled from more than twelve digital signal sources. Photovoltaics has an estimated audience of 9,593,792 people in United States.

#2362among Topic in United States#264in Home & Garden

The average Photovoltaics fan in United States is 35.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Photovoltaic system, Alternative energy, Rooftop photovoltaic power station, with strongest over-indexing on Photovoltaic system (58.93× the country average).

Demographically, the Photovoltaics audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Sustainability, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Photovoltaics fan in United States is balanced, around 35.6 years old, with strong Sustainability tendencies and a notable affinity for Photovoltaic system.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Photovoltaics profile in United States.

Audience size
9.6M
in United States
Gender
54.4%♀
45.6% male
Age
35.6
average years
Country rank
#3730
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Photovoltaics fans

54.4% are female, 45.6% are male, average age 35.6.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Photovoltaics audience in United States
MetricValue
Female54.4%
Male45.6%
Average age35.6
Estimated audience size9,593,792
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Photovoltaics audience in United States
Age bracketShare%
16-1935%
20-2918%
30-3913%
40-4913%
50+21%
Fig. 04

Worldwide distribution

19.9%

of the worldwide Photovoltaics audience comes from United States.

Worldwide audience distribution share by country for Photovoltaics
CountryShare
United States19.9%
Germany12.0%
Italy7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Photovoltaics audience in United States is strongest.

Fig. 05

Top regions by affinity

Photovoltaics fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~100K2.35×
02California~1.5M1.55×
03Washington, District of Columbia~40K1.50×
04Colorado~200K1.33×
05Nevada~100K1.26×
06Massachusetts~200K1.24×
07Washington~200K1.23×
08New Mexico~60K1.22×
09Virginia~300K1.19×
10Arizona~200K1.19×
11Oregon~100K1.16×
12Connecticut~100K1.10×
13Maine~40K1.09×
14North Carolina~300K1.08×
15New Hampshire~40K1.07×
16Utah~90K1.04×
17Vermont~20K1.04×
18New York~500K1.03×
19Illinois~300K1.02×
20Idaho~50K1.02×
21Maryland~200K1.01×
22Georgia~300K0.98×
23Rhode Island~30K0.98×
24Alaska~20K0.98×
25Montana~30K0.96×
26North Dakota~20K0.93×
27Ohio~300K0.92×
28Texas~800K0.91×
29Kansas~70K0.91×
30South Dakota~20K0.91×
31Pennsylvania~300K0.90×
32Minnesota~100K0.90×
33Missouri~100K0.89×
34Wisconsin~100K0.89×
35Delaware~20K0.88×
36Florida~600K0.87×
37Tennessee~200K0.87×
38Iowa~70K0.87×
39Arkansas~70K0.87×
40Michigan~200K0.86×
41West Virginia~40K0.86×
42New Jersey~200K0.85×
43Nebraska~40K0.85×
44Kentucky~100K0.84×
45Oklahoma~90K0.84×
46Indiana~100K0.83×
47South Carolina~100K0.81×
48Louisiana~100K0.79×
49Mississippi~60K0.79×
50Alabama~100K0.77×
Fig. 06

Affinity by region

Affinity by region — Photovoltaics, United States
0.77×1.00×2.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Photovoltaics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Photovoltaics audience
#·InterestCategoryAffinity×
01Rooftop photovoltaic power stationHome & Garden73.33×
02Photovoltaic systemHome & Garden58.93×
03Alternative energyHome & Garden45.00×
04Geothermal energyHome & Garden36.06×
05Thermal energyHome & Garden34.31×
06Electrical gridHome & Garden25.52×
07MetrePolitics & Society22.00×
08Solar thermal energyHome & Garden20.12×
09Heat pumpHome & Garden13.88×
10Energy conservationHome & Garden13.64×
11Wind powerHome & Garden12.48×
12Solar panelHome & Garden12.11×
13Solar cellHome & Garden10.06×
14Renewable energyBusiness & Career7.89×
15Sustainable energyHome & Garden7.21×
16Tesla SuperchargerCars & Mobility7.12×
17Efficient energy useTechnology & Electronics6.88×
18Wind turbineHome & Garden6.72×
19Solar energyHome & Garden6.28×
20Lindsey GrahamPolitics & Society4.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Photovoltaics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Photovoltaics audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.39×
Quality AwarenessPREMIUM1.62×
Need for SecurityCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Photovoltaics audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
IndulgenceJOY0.77×
Luxury OrientationPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Photovoltaics have in United States?

Photovoltaics has an estimated audience of 9,593,792 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Photovoltaics fans?

54.4% of Photovoltaics fans are female, 45.6% are male, with an average age of 35.6 years.

03

Which brands do Photovoltaics fans like most?

Photovoltaics fans show strongest brand affinity for Photovoltaic system (58.93×), Alternative energy (45×), and Rooftop photovoltaic power station (73.33×) over the country average.

04

Where do Photovoltaics fans live in United States?

Photovoltaics fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Photovoltaics fans also like?

Beyond Photovoltaics itself, the audience over-indexes on Alternative energy (45×), Rooftop photovoltaic power station (73.33×), Electrical grid (25.52×), and Solar panel (12.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Photovoltaics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Photovoltaics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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