Rooftop photovoltaic power station Audience in United States

Rooftop photovoltaic power station has an estimated audience of 808,415 people in United States. 33.2% are female, 66.8% are male, average age 46.1. Top regions: California, Florida, Texas. Top brand affinities: Photovoltaics, Photovoltaic system, Solar power, Duke Energy, Tesla Powerwall.

The average Rooftop photovoltaic power station fan in United States is 46.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Photovoltaics, Photovoltaic system, Solar power, with strongest over-indexing on Photovoltaics (51.06× the country average). Demographically, the Rooftop photovoltaic power station audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Rooftop photovoltaic power station fans

Demographic split for Rooftop photovoltaic power station audience in United States
MetricValue
Female33.2%
Male66.8%
Average age46.1
Estimated audience size808,415

Audience persona

The typical Rooftop photovoltaic power station fan in United States is more male, around 46.1 years old, with strong Quality Awareness tendencies and a notable affinity for Photovoltaics.

Top regions in United States

Top regions ranked by reach for Rooftop photovoltaic power station in United States
RegionReachAffinity
California42,2720.48×
Florida34,4840.63×
Texas34,2860.49×
Georgia33,0951.33×
Pennsylvania31,5481.16×
Maryland30,1422.17×
Illinois29,5901.1×
New York29,1830.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rooftop photovoltaic power station audience
BrandAffinityCategory
Photovoltaics51.06×Home & Garden
Photovoltaic system32.73×Home & Garden
Solar power11.3×Home & Garden
Duke Energy9.74×Home & Garden
Tesla Powerwall21.69×Home & Garden
MSNNews
Solar panel5.31×Home & Garden
Solar energy3.84×Home & Garden
Renewable energy3.81×Business & Career
Staples (Canada)3.15×Business & Career
Sustainable energy3.87×Home & Garden
Pre-school playgroup16.93×Kids & Family
Calculator9.45×Business & Career
Great Clips3.03×Beauty & Wellness
Chuck Norris3.07×Movies & TV
Iran6.62×Travel & Leisure
Jack Black5.87×Movies & TV
Energy1.75×Home & Garden
Home insurance3.13×Business & Career
Scooby-Doo2.38×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rooftop photovoltaic power station audience
TraitClusterScore
Quality AwarenessPREMIUM1.63
Need for SecurityCONSERVATISM1.41
SustainabilityBALANCE1.3
Price SensitivityPREMIUM1.24
Career OrientationPOWER1.23
PatriotismCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Rooftop photovoltaic power station
CountryShare
United States25.0%
Germany10.5%
Ukraine5.9%

See Rooftop photovoltaic power station audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Rooftop photovoltaic power station have in United States?

Rooftop photovoltaic power station has an estimated audience of 808,415 people in United States, concentrated in California and Florida.

What is the gender split and age of Rooftop photovoltaic power station fans?

33.2% of Rooftop photovoltaic power station fans are female, 66.8% are male, with an average age of 46.1 years.

Which brands do Rooftop photovoltaic power station fans like most?

Rooftop photovoltaic power station fans show strongest brand affinity for Photovoltaics (51.06×), Photovoltaic system (32.73×), and Solar power (11.3×) over the country average.

Where do Rooftop photovoltaic power station fans live in United States?

Rooftop photovoltaic power station fans in United States are most concentrated in California (reach 42,272), Florida (reach 34,484), and Texas (reach 34,286). These three regions account for the largest share of the active audience.

What other brands do Rooftop photovoltaic power station fans also like?

Beyond Rooftop photovoltaic power station itself, the audience over-indexes on Photovoltaic system (32.73×), Solar power (11.3×), Duke Energy (9.74×), and Tesla Powerwall (21.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rooftop photovoltaic power station. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.