Tesla Powerwall Audience in United States

Tesla Powerwall logo

Tesla Powerwall has an estimated audience of 1,483,125 people in United States. 36.5% are female, 63.5% are male, average age 46.3. Top regions: California, Texas, Florida. Top brand affinities: Tesla Supercharger, Mr. Wonderful, Sia, Cameron Diaz, Luke Evans (actor).

The average Tesla Powerwall fan in United States is 46.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tesla Supercharger, Mr. Wonderful, Sia, with strongest over-indexing on Tesla Supercharger (30.58× the country average). Demographically, the Tesla Powerwall audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Tesla Powerwall fans

Demographic split for Tesla Powerwall audience in United States
MetricValue
Female36.5%
Male63.5%
Average age46.3
Estimated audience size1,483,125

Audience persona

The typical Tesla Powerwall fan in United States is more male, around 46.3 years old, with strong Quality Awareness tendencies and a notable affinity for Tesla Supercharger.

Top regions in United States

Top regions ranked by reach for Tesla Powerwall in United States
RegionReachAffinity
California375,6142.3×
Texas185,0821.45×
Florida128,6321.28×
New York66,9670.81×
Washington50,0171.68×
North Carolina44,0490.99×
Georgia42,6550.93×
Illinois39,0660.79×
Arizona37,4781.24×
Pennsylvania35,0810.7×
Colorado34,3301.47×
New Jersey33,8620.9×
Ohio32,3490.71×
Virginia30,8690.85×
Michigan29,4270.76×
Massachusetts28,4430.97×
South Carolina22,8961.03×
Oregon22,6981.34×
Nevada21,5471.5×
Tennessee21,4860.72×
Maryland20,5370.81×
Indiana19,8050.73×
Missouri18,3380.77×
Utah17,3541.31×
Louisiana17,3360.91×
Wisconsin16,3650.73×
Minnesota15,4830.73×
Connecticut15,2771.03×
Alabama13,4220.65×
Hawaii13,0912.05×
Kentucky12,9710.7×
Oklahoma12,2300.74×
Arkansas9,6330.79×
Kansas9,4650.81×
Idaho8,3021.12×
Iowa7,5740.62×
Maine7,5241.42×
Mississippi6,8010.56×
New Hampshire6,7931.16×
Vermont6,1752.37×
New Mexico6,1450.83×
Nebraska5,2900.71×
West Virginia4,9860.72×
Montana4,4401.08×
Washington, District of Columbia4,2210.95×
Rhode Island3,3420.71×
Alaska3,0950.98×
Delaware2,6020.64×
South Dakota2,0230.59×
Wyoming1,9060.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tesla Powerwall audience
BrandAffinityCategory
Tesla Supercharger30.58×Cars & Mobility
Mr. Wonderful64.59×Music & Radio
Sia26.2×Music & Radio
Cameron Diaz14.55×Movies & TV
Luke Evans (actor)21.08×Movies & TV
LP23.85×Music & Radio
Uncle Grandpa24.98×Movies & TV
Rooftop photovoltaic power station26.26×Home & Garden
Ponce, Puerto Rico13.61×Travel & Leisure
Minimal music9.29×Music & Radio
Electrical grid8.75×Home & Garden
Cate Blanchett10.45×Movies & TV
Matt Bomer12.01×Movies & TV
Kristen Stewart8.64×Movies & TV
Singer-songwriter2.7×Music & Radio
Electric generator7.22×Home & Garden
Human sexuality2.9×Kids & Family
Javier Bardem8.77×Movies & TV
Euphoria1.7×Movies & TV
Actor3.24×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tesla Powerwall audience
TraitClusterScore
Quality AwarenessPREMIUM1.95
Early Adopter MentalityPOWER1.72
SustainabilityBALANCE1.69
Design AffinityPREMIUM1.54
TravellingTHRILL1.45
Career OrientationPOWER1.36

Worldwide distribution

Worldwide audience distribution share by country for Tesla Powerwall
CountryShare
United States48.2%
Australia9.6%
Germany6.1%

See Tesla Powerwall audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Tesla Powerwall have in United States?

Tesla Powerwall has an estimated audience of 1,483,125 people in United States, concentrated in California and Texas.

What is the gender split and age of Tesla Powerwall fans?

36.5% of Tesla Powerwall fans are female, 63.5% are male, with an average age of 46.3 years.

Which brands do Tesla Powerwall fans like most?

Tesla Powerwall fans show strongest brand affinity for Tesla Supercharger (30.58×), Mr. Wonderful (64.59×), and Sia (26.2×) over the country average.

Where do Tesla Powerwall fans live in United States?

Tesla Powerwall fans in United States are most concentrated in California (reach 375,614), Texas (reach 185,082), and Florida (reach 128,632). These three regions account for the largest share of the active audience.

What other brands do Tesla Powerwall fans also like?

Beyond Tesla Powerwall itself, the audience over-indexes on Mr. Wonderful (64.59×), Sia (26.2×), Cameron Diaz (14.55×), and Luke Evans (actor) (21.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tesla Powerwall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.