Rascasse Audience Intelligence

Tesla Powerwall Audience in United States

A data profile of the people who buy, follow and care about Tesla Powerwall in United States — modelled from more than twelve digital signal sources. Tesla Powerwall has an estimated audience of 1,483,125 people in United States.

#7335among Topic in United States#948in Home & Garden

The average Tesla Powerwall fan in United States is 46.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tesla Supercharger, Sia, Mr. Wonderful, with strongest over-indexing on Tesla Supercharger (30.58× the country average).

Demographically, the Tesla Powerwall audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tesla Powerwall fan in United States is more male, around 46.3 years old, with strong Patriotism tendencies and a notable affinity for Tesla Supercharger.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tesla Powerwall profile in United States.

Audience size
1.5M
in United States
Gender
36.5%♀
63.5% male
Age
46.3
average years
Country rank
#17925
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tesla Powerwall fans

36.5% are female, 63.5% are male, average age 46.3.

Fig. 02

Gender split

36.5%
Female
63.5%
Male
Demographic split for Tesla Powerwall audience in United States
MetricValue
Female36.5%
Male63.5%
Average age46.3
Estimated audience size1,483,125
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Tesla Powerwall audience in United States
Age bracketShare%
16-196%
20-2913%
30-3919%
40-4925%
50+37%
Fig. 04

Worldwide distribution

48.2%

of the worldwide Tesla Powerwall audience comes from United States.

Worldwide audience distribution share by country for Tesla Powerwall
CountryShare
United States48.2%
Australia9.6%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tesla Powerwall audience in United States is strongest.

Fig. 05

Top regions by affinity

Tesla Powerwall fans by region: top regions in United States
#RegionReachAffinity×
01California~400K2.23×
02Hawaii~10K2.08×
03Vermont~5K2.04×
04Colorado~40K1.55×
05Washington~50K1.52×
06Nevada~20K1.49×
07Texas~200K1.30×
08Arizona~40K1.29×
09Maine~7K1.29×
10Utah~20K1.28×
11Oregon~20K1.21×
12Florida~100K1.19×
13New Hampshire~7K1.13×
14Idaho~8K1.12×
15Connecticut~20K1.07×
16Montana~4K1.07×
17Massachusetts~30K1.06×
18Alaska~3K1.03×
19North Carolina~40K0.96×
20South Carolina~20K0.95×
21Washington, District of Columbia~4K0.93×
22New Jersey~30K0.91×
23Georgia~40K0.90×
24Virginia~30K0.90×
25Rhode Island~4K0.90×
26Maryland~20K0.89×
27New Mexico~6K0.87×
28Louisiana~20K0.85×
29Illinois~40K0.84×
30West Virginia~6K0.84×
31Delaware~3K0.83×
32Kansas~10K0.82×
33Tennessee~20K0.81×
34South Dakota~3K0.81×
35New York~70K0.80×
36Arkansas~10K0.80×
37North Dakota~2K0.80×
38Missouri~20K0.77×
39Nebraska~6K0.77×
40Oklahoma~10K0.76×
41Michigan~30K0.75×
42Wisconsin~20K0.75×
43Indiana~20K0.74×
44Minnesota~20K0.73×
45Pennsylvania~40K0.72×
46Kentucky~10K0.72×
47Ohio~30K0.71×
48Mississippi~8K0.70×
49Alabama~10K0.69×
50Iowa~8K0.69×
Fig. 06

Affinity by region

Affinity by region — Tesla Powerwall, United States
0.69×1.00×2.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tesla Powerwall audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tesla Powerwall audience
#·InterestCategoryAffinity×
01Mr. WonderfulMusic & Radio64.59×
02Tesla SuperchargerCars & Mobility30.58×
03Rooftop photovoltaic power stationHome & Garden26.26×
04SiaMusic & Radio26.20×
05Uncle GrandpaMovies & TV24.98×
06LPMusic & Radio23.85×
07Luke Evans (actor)Movies & TV21.08×
08Solar lampHome & Garden17.02×
09Cameron DiazMovies & TV14.55×
10Ponce, Puerto RicoTravel & Leisure13.61×
11Matt BomerMovies & TV12.01×
12Cate BlanchettMovies & TV10.45×
13Minimal musicMusic & Radio9.29×
14Javier BardemMovies & TV8.77×
15Electrical gridHome & Garden8.75×
16Kristen StewartMovies & TV8.64×
17Electric generatorHome & Garden7.22×
18ActorArts & Culture3.24×
19Human sexualityKids & Family2.90×
20Singer-songwriterMusic & Radio2.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tesla Powerwall audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tesla Powerwall audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.46×
Need for SecurityCONSERVATISM1.46×
Career OrientationPOWER1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tesla Powerwall audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.93×
ExtroversionTHRILL0.94×
Pet OwnershipJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tesla Powerwall have in United States?

Tesla Powerwall has an estimated audience of 1,483,125 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tesla Powerwall fans?

36.5% of Tesla Powerwall fans are female, 63.5% are male, with an average age of 46.3 years.

03

Which brands do Tesla Powerwall fans like most?

Tesla Powerwall fans show strongest brand affinity for Tesla Supercharger (30.58×), Sia (26.2×), and Mr. Wonderful (64.59×) over the country average.

04

Where do Tesla Powerwall fans live in United States?

Tesla Powerwall fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Tesla Powerwall fans also like?

Beyond Tesla Powerwall itself, the audience over-indexes on Sia (26.2×), Mr. Wonderful (64.59×), Cameron Diaz (14.55×), and Luke Evans (actor) (21.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Tesla Powerwall audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tesla Powerwall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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