Electrical grid Audience in United States

Electrical grid logo

Electrical grid has an estimated audience of 6,181,667 people in United States. 34.6% are female, 65.4% are male, average age 44.3. Top regions: Texas, California, Florida. Top brand affinities: Vocal harmony, Governor of Michigan, Goop, Hipster, Grinch.

The average Electrical grid fan in United States is 44.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Vocal harmony, Governor of Michigan, Goop, with strongest over-indexing on Vocal harmony (9.13× the country average). Demographically, the Electrical grid audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Electrical grid fans

Demographic split for Electrical grid audience in United States
MetricValue
Female34.6%
Male65.4%
Average age44.3
Estimated audience size6,181,667

Audience persona

The typical Electrical grid fan in United States is more male, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Electrical grid in United States
RegionReachAffinity
Texas857,4371.61×
California713,2201.05×
Florida414,0590.99×
New York393,9061.14×
North Carolina325,1041.75×
Illinois224,6141.09×
Georgia191,8371.01×
Pennsylvania188,0980.9×
Massachusetts173,4811.42×
Virginia173,0951.15×
Ohio170,6060.9×
Michigan157,9670.98×
New Jersey138,6100.88×
Washington130,9301.06×
Tennessee114,6750.92×
Maryland108,1611.02×
Indiana105,9790.94×
Louisiana95,8311.2×
Colorado94,6010.97×
Wisconsin92,6401×
Arizona91,8390.73×
Missouri83,4530.84×
Alabama81,6800.95×
Minnesota79,5250.9×
South Carolina77,2580.83×
Oklahoma66,5640.97×
Kentucky64,3990.83×
Connecticut61,3180.99×
Oregon51,6490.73×
Arkansas46,1450.91×
Washington, District of Columbia43,5702.34×
Utah41,2410.74×
Kansas40,5980.83×
Iowa40,4220.79×
Nevada36,0210.6×
Mississippi33,7630.66×
New Mexico30,9761×
Idaho27,7190.89×
Maine24,7201.12×
Nebraska23,3540.75×
New Hampshire22,9660.94×
Hawaii22,6960.85×
West Virginia21,4410.74×
Montana17,7191.03×
Rhode Island17,0590.87×
Delaware14,5130.85×
Vermont14,2621.31×
Alaska13,9071.05×
South Dakota12,8870.9×
North Dakota11,6510.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electrical grid audience
BrandAffinityCategory
Vocal harmony9.13×Music & Radio
Governor of Michigan14.74×Politics & Society
Goop9.13×Internet & Social Media
Hipster15.28×Politics & Society
Grinch6.34×Movies & TV
Wok10.12×Food & Beverages
Hibachi11.26×Food & Beverages
El Paso County, Colorado16.45×Travel & Leisure
Urban Outfitters2.27×Shopping
Cherish (group)13.15×Music & Radio
Assisi20.8×Travel & Leisure
Google Home7.67×Technology & Electronics
Grace Slick9.27×Music & Radio
headspace9.65×Health
La Jolla9.15×Travel & Leisure
Alaska1.57×Travel & Leisure
No Escape (1994 film)9.85×Movies & TV
Hickok4514.75×Internet & Social Media
Fairy godmother6.31×Literature
TV Fanatic8.9×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electrical grid audience
TraitClusterScore
PatriotismCONSERVATISM1.88
SustainabilityBALANCE1.71
Need for SecurityCONSERVATISM1.55
Quality AwarenessPREMIUM1.31
IndividualismJOY1.26
Risk AppetiteTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Electrical grid
CountryShare
United States31.7%
United Kingdom6.5%
Germany4.4%

See Electrical grid audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Electrical grid have in United States?

Electrical grid has an estimated audience of 6,181,667 people in United States, concentrated in Texas and California.

What is the gender split and age of Electrical grid fans?

34.6% of Electrical grid fans are female, 65.4% are male, with an average age of 44.3 years.

Which brands do Electrical grid fans like most?

Electrical grid fans show strongest brand affinity for Vocal harmony (9.13×), Governor of Michigan (14.74×), and Goop (9.13×) over the country average.

Where do Electrical grid fans live in United States?

Electrical grid fans in United States are most concentrated in Texas (reach 857,437), California (reach 713,220), and Florida (reach 414,059). These three regions account for the largest share of the active audience.

What other brands do Electrical grid fans also like?

Beyond Electrical grid itself, the audience over-indexes on Governor of Michigan (14.74×), Goop (9.13×), Hipster (15.28×), and Grinch (6.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Electrical grid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.