Rascasse Audience Intelligence

Electrical grid Audience in United States

A data profile of the people who buy, follow and care about Electrical grid in United States — modelled from more than twelve digital signal sources. Electrical grid has an estimated audience of 6,181,667 people in United States.

#3301among Topic in United States#395in Home & Garden

The average Electrical grid fan in United States is 44.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Photovoltaic system, Photovoltaics, Renewable energy, with strongest over-indexing on Photovoltaic system (33.78× the country average).

Demographically, the Electrical grid audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Electrical grid fan in United States is more male, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Photovoltaic system.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electrical grid profile in United States.

Audience size
6.2M
in United States
Gender
34.6%♀
65.4% male
Age
44.3
average years
Country rank
#5586
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electrical grid fans

34.6% are female, 65.4% are male, average age 44.3.

Fig. 02

Gender split

34.6%
Female
65.4%
Male
Demographic split for Electrical grid audience in United States
MetricValue
Female34.6%
Male65.4%
Average age44.3
Estimated audience size6,181,667
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Electrical grid audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3918%
40-4921%
50+35%
Fig. 04

Worldwide distribution

31.7%

of the worldwide Electrical grid audience comes from United States.

Worldwide audience distribution share by country for Electrical grid
CountryShare
United States31.7%
United Kingdom6.5%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electrical grid audience in United States is strongest.

Fig. 05

Top regions by affinity

Electrical grid fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~300K1.71×
02Washington, District of Columbia~30K1.68×
03Texas~700K1.33×
04Massachusetts~200K1.27×
05Louisiana~90K1.16×
06New York~400K1.12×
07Virginia~200K1.10×
08North Dakota~10K1.08×
09Vermont~10K1.07×
10Illinois~200K1.06×
11California~700K1.05×
12Maryland~100K1.05×
13Colorado~100K1.03×
14Maine~20K1.03×
15Alaska~10K1.03×
16Pennsylvania~200K1.02×
17New Jersey~200K1.01×
18Connecticut~60K1.01×
19Georgia~200K1.00×
20Delaware~20K1.00×
21South Dakota~10K1.00×
22Washington~100K0.99×
23Kentucky~80K0.99×
24New Mexico~30K0.99×
25Rhode Island~20K0.99×
26Montana~20K0.99×
27New Hampshire~20K0.98×
28Indiana~100K0.97×
29Alabama~80K0.96×
30West Virginia~30K0.96×
31Wisconsin~90K0.95×
32Oklahoma~70K0.95×
33Hawaii~30K0.94×
34Ohio~200K0.93×
35Michigan~100K0.93×
36Tennessee~100K0.93×
37Arkansas~50K0.93×
38Idaho~30K0.93×
39Minnesota~80K0.91×
40Mississippi~50K0.91×
41Iowa~50K0.91×
42Kansas~40K0.91×
43Nebraska~30K0.91×
44Florida~400K0.89×
45Missouri~90K0.88×
46South Carolina~80K0.88×
47Oregon~60K0.87×
48Nevada~50K0.85×
49Utah~50K0.85×
50Arizona~100K0.81×
Fig. 06

Affinity by region

Affinity by region — Electrical grid, United States
0.81×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electrical grid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electrical grid audience
#·InterestCategoryAffinity×
01Photovoltaic systemHome & Garden33.78×
02PhotovoltaicsHome & Garden25.52×
03Power outageHome & Garden7.61×
04Renewable energyBusiness & Career7.20×
05Sustainable energyHome & Garden6.55×
06Solar powerHome & Garden6.40×
07Wind powerHome & Garden6.05×
08Solar panelHome & Garden4.39×
09Solar energyHome & Garden3.52×
10HVACHome & Garden3.20×
11Fly fishingSports2.72×
12Tractor Supply CompanyShopping2.71×
13Discount TireShopping2.54×
14CarGurusCars & Mobility2.44×
15Hardware storeHome & Garden2.31×
16O'Reilly Auto PartsCars & Mobility2.30×
17AutoZoneCars & Mobility2.19×
18Planet FitnessSports2.02×
19EnergyHome & Garden1.74×
20Nonprofit organizationPolitics & Society1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electrical grid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electrical grid audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.39×
SustainabilityBALANCE2.16×
IndividualismJOY1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electrical grid audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Pet OwnershipJOY0.76×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electrical grid have in United States?

Electrical grid has an estimated audience of 6,181,667 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Electrical grid fans?

34.6% of Electrical grid fans are female, 65.4% are male, with an average age of 44.3 years.

03

Which brands do Electrical grid fans like most?

Electrical grid fans show strongest brand affinity for Photovoltaic system (33.78×), Photovoltaics (25.52×), and Renewable energy (7.2×) over the country average.

04

Where do Electrical grid fans live in United States?

Electrical grid fans in United States are most concentrated in California (reach ~700K), Texas (reach ~700K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Electrical grid fans also like?

Beyond Electrical grid itself, the audience over-indexes on Photovoltaics (25.52×), Renewable energy (7.2×), Sustainable energy (6.55×), and Solar power (6.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Electrical grid audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Electrical grid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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