Rascasse Audience Intelligence

Electrical grid Audience in Germany

A data profile of the people who buy, follow and care about Electrical grid in Germany — modelled from more than twelve digital signal sources. Electrical grid has an estimated audience of 858,057 people in Germany.

#3455among Topic in Germany#473in Home & Garden

The average Electrical grid fan in Germany is 46.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin.

Top brand affinities include Thomann, Speech recognition, Ryobi, with strongest over-indexing on Thomann (15.94× the country average).

Demographically, the Electrical grid audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Electrical grid fan in Germany is more male, around 46.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Thomann.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electrical grid profile in Germany.

Audience size
858K
in Germany
Gender
29.6%♀
70.4% male
Age
46.1
average years
Country rank
#7439
Topic in Germany
Fig. 01

Search interest · 12-month trend

+322%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electrical grid fans

29.6% are female, 70.4% are male, average age 46.1.

Fig. 02

Gender split

29.6%
Female
70.4%
Male
Demographic split for Electrical grid audience in Germany
MetricValue
Female29.6%
Male70.4%
Average age46.1
Estimated audience size858,057
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Electrical grid audience in Germany
Age bracketShare%
16-195%
20-2911%
30-3923%
40-4928%
50+32%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Electrical grid audience comes from Germany.

Worldwide audience distribution share by country for Electrical grid
CountryShare
United States31.7%
United Kingdom6.5%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electrical grid audience in Germany is strongest.

Fig. 05

Top regions by affinity

Electrical grid fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~90K2.44×
02Brandenburg~50K2.00×
03Sachsen~50K1.17×
04Sachsen-Anhalt~20K1.10×
05Hamburg~20K1.05×
06Thüringen~20K1.03×
07Mecklenburg-Vorpommern~20K0.99×
08Bayern~100K0.84×
09Niedersachsen~70K0.83×
10Bremen~6K0.80×
11Saarland~8K0.79×
12Baden-Württemberg~90K0.78×
13Schleswig-Holstein~20K0.78×
14Hessen~50K0.70×
15Rheinland-Pfalz~30K0.70×
16Nordrhein-Westfalen~100K0.69×
Fig. 06

Affinity by region

Affinity by region — Electrical grid, Germany
0.69×1.00×2.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electrical grid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electrical grid audience
#·InterestCategoryAffinity×
01Speech recognitionTechnology & Electronics87.50×
02A Million Ways to Die in the WestMovies & TV41.58×
03RyobiCars & Mobility29.31×
04IBMTechnology & Electronics21.30×
05Chris StapletonMusic & Radio20.00×
06B&QShopping17.46×
07ThomannShopping15.94×
08DremelHome & Garden12.55×
09PetroleumCars & Mobility12.46×
10Sandra BullockMovies & TV6.60×
11Solar cellHome & Garden5.79×
12Bruce SpringsteenMusic & Radio4.88×
13Wood carvingHome & Garden4.80×
14Michael SchumacherSports4.23×
15HVACHome & Garden3.53×
16Solar powerHome & Garden3.29×
17Solar energyHome & Garden2.93×
18Online newspaperNews2.54×
19FRITZ!BoxTechnology & Electronics2.32×
20TagesschauMovies & TV1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electrical grid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electrical grid audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.23×
Need for SecurityCONSERVATISM1.90×
Convenience OrientationPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electrical grid audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.61×
Price SensitivityPREMIUM0.62×
Design AffinityPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electrical grid have in Germany?

Electrical grid has an estimated audience of 858,057 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Electrical grid fans?

29.6% of Electrical grid fans are female, 70.4% are male, with an average age of 46.1 years.

03

Which brands do Electrical grid fans like most?

Electrical grid fans show strongest brand affinity for Thomann (15.94×), Speech recognition (87.5×), and Ryobi (29.31×) over the country average.

04

Where do Electrical grid fans live in Germany?

Electrical grid fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Berlin (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Electrical grid fans also like?

Beyond Electrical grid itself, the audience over-indexes on Speech recognition (87.5×), Ryobi (29.31×), IBM (21.3×), and Petroleum (12.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Electrical grid audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Electrical grid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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