Electrical grid Audience in Germany
Electrical grid has an estimated audience of 858,057 people in Germany. 29.6% are female, 70.4% are male, average age 46.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jeremy Riddle, Indigenous Australian art, Dog breed, Progressive rock, Pillow.
The average Electrical grid fan in Germany is 46.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jeremy Riddle, Indigenous Australian art, Dog breed, with strongest over-indexing on Jeremy Riddle (171.43× the country average). Demographically, the Electrical grid audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Electrical grid fans
| Metric | Value |
|---|---|
| Female | 29.6% |
| Male | 70.4% |
| Average age | 46.1 |
| Estimated audience size | 858,057 |
Audience persona
The typical Electrical grid fan in Germany is more male, around 46.1 years old, with strong Need for Security tendencies and a notable affinity for Jeremy Riddle.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 142,550 | 0.76× |
| Bayern | 119,422 | 0.87× |
| Baden-Württemberg | 108,773 | 0.93× |
| Berlin | 97,509 | 2.54× |
| Niedersachsen | 71,660 | 0.86× |
| Hessen | 51,902 | 0.79× |
| Brandenburg | 39,480 | 1.48× |
| Sachsen | 37,659 | 0.89× |
| Rheinland-Pfalz | 30,647 | 0.71× |
| Hamburg | 28,787 | 1.48× |
| Schleswig-Holstein | 24,084 | 0.78× |
| Mecklenburg-Vorpommern | 18,176 | 1.11× |
| Thüringen | 17,969 | 0.82× |
| Sachsen-Anhalt | 17,911 | 0.81× |
| Saarland | 6,525 | 0.62× |
| Bremen | 3,940 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jeremy Riddle | 171.43× | Music & Radio |
| Indigenous Australian art | 11.67× | Arts & Culture |
| Dog breed | 1.78× | Pets & Animals |
| Progressive rock | 2.13× | Music & Radio |
| Pillow | 1.68× | Home & Garden |
| Urban horticulture | 1.62× | Home & Garden |
| Icon (magazine) | 2.32× | Arts & Culture |
| Israel | 1.71× | Travel & Leisure |
| Video izle | 2.44× | |
| Erasmus+ | 4.31× | Business & Career |
| Nationality | 1.84× | Politics & Society |
| Business English | 1.71× | Business & Career |
| Atkins diet | 3.62× | Health |
| Home Delivery | 1.63× | Food & Beverages |
| Figure painting (hobby) | 2.36× | Arts & Culture |
| Corfu (regional unit) | 1.74× | Travel & Leisure |
| Ernest Cline | 20.14× | Literature |
| Carrie (novel) | 3.05× | Literature |
| HydraFacial | 3.21× | Beauty & Wellness |
| Headhunters (film) | 2.3× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.58 |
| Early Adopter Mentality | POWER | 1.48 |
| Convenience Orientation | PREMIUM | 1.39 |
| Patriotism | CONSERVATISM | 1.36 |
| Pet Ownership | JOY | 1.23 |
| Career Orientation | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.7% |
| United Kingdom | 6.5% |
| Germany | 4.4% |
See Electrical grid audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Electrical grid have in Germany?
Electrical grid has an estimated audience of 858,057 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Electrical grid fans?
29.6% of Electrical grid fans are female, 70.4% are male, with an average age of 46.1 years.
Which brands do Electrical grid fans like most?
Electrical grid fans show strongest brand affinity for Jeremy Riddle (171.43×), Indigenous Australian art (11.67×), and Dog breed (1.78×) over the country average.
Where do Electrical grid fans live in Germany?
Electrical grid fans in Germany are most concentrated in Nordrhein-Westfalen (reach 142,550), Bayern (reach 119,422), and Baden-Württemberg (reach 108,773). These three regions account for the largest share of the active audience.
What other brands do Electrical grid fans also like?
Beyond Electrical grid itself, the audience over-indexes on Indigenous Australian art (11.67×), Dog breed (1.78×), Progressive rock (2.13×), and Pillow (1.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Electrical grid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.