B&Q Audience in Germany
B&Q has an estimated audience of 257,841 people in Germany. 62.7% are female, 37.3% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: DFS (British retailer), Cath Kidston, Balcony, Central heating, Garden furniture.
The average B&Q fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include DFS (British retailer), Cath Kidston, Balcony, with strongest over-indexing on DFS (British retailer) (94.32× the country average). Demographically, the B&Q audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Hardware store
Demographics of B&Q fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 40.9 |
| Estimated audience size | 257,841 |
Audience persona
The typical B&Q fan in Germany is more female, around 40.9 years old, with strong Design Affinity tendencies and a notable affinity for DFS (British retailer).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 62,430 | 1.11× |
| Bayern | 50,710 | 1.22× |
| Hessen | 48,538 | 2.47× |
| Baden-Württemberg | 40,521 | 1.15× |
| Berlin | 27,042 | 2.35× |
| Niedersachsen | 20,097 | 0.8× |
| Rheinland-Pfalz | 10,723 | 0.83× |
| Schleswig-Holstein | 6,992 | 0.76× |
| Sachsen | 6,892 | 0.54× |
| Hamburg | 6,730 | 1.16× |
| Brandenburg | 6,020 | 0.75× |
| Thüringen | 3,934 | 0.6× |
| Sachsen-Anhalt | 3,184 | 0.48× |
| Mecklenburg-Vorpommern | 2,016 | 0.41× |
| Saarland | 2,004 | 0.63× |
| Bremen | 1,639 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| DFS (British retailer) | 94.32× | Shopping |
| Cath Kidston | 44.11× | Fashion & Accessoires |
| Balcony | 11.54× | Home & Garden |
| Central heating | 19.83× | Home & Garden |
| Garden furniture | 10.57× | Home & Garden |
| Heating system | 19.46× | Home & Garden |
| Townhouse | 12.74× | Home & Garden |
| Gardener | 7.84× | Home & Garden |
| Ready-to-assemble furniture | 13.41× | Home & Garden |
| Electric power distribution | 22.38× | Home & Garden |
| Electric power industry | 26.83× | Business & Career |
| Fasting | 16.14× | Health |
| Sofa bed | 11.61× | Home & Garden |
| Multi-tool | 10.47× | Home & Garden |
| Electrical grid | 17.46× | Home & Garden |
| Headboard (furniture) | 20× | Home & Garden |
| rugby | 10.23× | Sports |
| Electrical wiring | 8.87× | Technology & Electronics |
| Søstrene Grene | 10.7× | Fashion & Accessoires |
| Vitra | 11.42× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.46 |
| DIY Mentality | THRILL | 1.49 |
| Quality Awareness | PREMIUM | 1.45 |
| Luxury Orientation | PREMIUM | 1.24 |
| Convenience Orientation | PREMIUM | 1.16 |
| Career Orientation | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 75.5% |
| Ireland | 3.8% |
| United States | 3.6% |
See B&Q audiences in other countries
More Hardware store audiences in Germany
- Obi (store) (19,461,870)
- Bauhaus (16,532,923)
- Globus Baumarkt (14,781,981)
- Hornbach (13,881,067)
- Hagebaumarkt (8,824,387)
Frequently asked questions
How many fans does B&Q have in Germany?
B&Q has an estimated audience of 257,841 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of B&Q fans?
62.7% of B&Q fans are female, 37.3% are male, with an average age of 40.9 years.
Which brands do B&Q fans like most?
B&Q fans show strongest brand affinity for DFS (British retailer) (94.32×), Cath Kidston (44.11×), and Balcony (11.54×) over the country average.
Where do B&Q fans live in Germany?
B&Q fans in Germany are most concentrated in Nordrhein-Westfalen (reach 62,430), Bayern (reach 50,710), and Hessen (reach 48,538). These three regions account for the largest share of the active audience.
What other brands do B&Q fans also like?
Beyond B&Q itself, the audience over-indexes on Cath Kidston (44.11×), Balcony (11.54×), Central heating (19.83×), and Garden furniture (10.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for B&Q. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.