Rascasse Audience Intelligence

Electric power distribution Audience in Germany

A data profile of the people who buy, follow and care about Electric power distribution in Germany — modelled from more than twelve digital signal sources. Electric power distribution has an estimated audience of 765,504 people in Germany.

#3695among Topic in Germany#516in Home & Garden

The average Electric power distribution fan in Germany is 43.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Photovoltaic system, Solar cell, Wood carving, with strongest over-indexing on Photovoltaic system (36.36× the country average).

Demographically, the Electric power distribution audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Electric power distribution fan in Germany is more male, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Photovoltaic system.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electric power distribution profile in Germany.

Audience size
766K
in Germany
Gender
26.4%♀
73.6% male
Age
43.8
average years
Country rank
#8203
Topic in Germany
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electric power distribution fans

26.4% are female, 73.6% are male, average age 43.8.

Fig. 02

Gender split

26.4%
Female
73.6%
Male
Demographic split for Electric power distribution audience in Germany
MetricValue
Female26.4%
Male73.6%
Average age43.8
Estimated audience size765,504
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Electric power distribution audience in Germany
Age bracketShare%
16-1911%
20-2914%
30-3921%
40-4926%
50+28%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Electric power distribution audience comes from Germany.

Worldwide audience distribution share by country for Electric power distribution
CountryShare
United States18.0%
Italy9.0%
India6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electric power distribution audience in Germany is strongest.

Fig. 05

Top regions by affinity

Electric power distribution fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~30K1.18×
02Hessen~70K1.16×
03Hamburg~20K1.13×
04Schleswig-Holstein~30K1.09×
05Rheinland-Pfalz~40K1.06×
06Bremen~7K1.03×
07Mecklenburg-Vorpommern~10K1.02×
08Sachsen~40K1.01×
09Sachsen-Anhalt~20K1.00×
10Thüringen~20K0.99×
11Saarland~9K0.99×
12Berlin~30K0.97×
13Niedersachsen~70K0.90×
14Baden-Württemberg~90K0.86×
15Bayern~100K0.84×
16Nordrhein-Westfalen~100K0.81×
Fig. 06

Affinity by region

Affinity by region — Electric power distribution, Germany
0.81×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electric power distribution audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electric power distribution audience
#·InterestCategoryAffinity×
01EnelHome & Garden59.60×
02Wireless powerTechnology & Electronics47.07×
03Photovoltaic systemHome & Garden36.36×
04B&QShopping22.38×
05Electric power industryBusiness & Career20.95×
06DremelHome & Garden20.00×
07Solar cellHome & Garden18.94×
08Electricity pricingHome & Garden17.74×
09RyobiCars & Mobility16.99×
10Wood carvingHome & Garden11.27×
11DeWaltHome & Garden8.20×
12HusqvarnaHome & Garden8.12×
13Lawn mowerHome & Garden7.36×
14WürthHome & Garden6.37×
15PhotovoltaicsHome & Garden4.35×
16Efficient energy useTechnology & Electronics4.20×
17HVACHome & Garden3.97×
18Solar powerHome & Garden3.90×
19FRITZ!BoxTechnology & Electronics3.63×
20TagesschauMovies & TV1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electric power distribution audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electric power distribution audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.85×
Need for SecurityCONSERVATISM1.89×
Risk AppetiteTHRILL1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electric power distribution audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.47×
Price SensitivityPREMIUM0.57×
Luxury OrientationPREMIUM0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electric power distribution have in Germany?

Electric power distribution has an estimated audience of 765,504 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Electric power distribution fans?

26.4% of Electric power distribution fans are female, 73.6% are male, with an average age of 43.8 years.

03

Which brands do Electric power distribution fans like most?

Electric power distribution fans show strongest brand affinity for Photovoltaic system (36.36×), Solar cell (18.94×), and Wood carving (11.27×) over the country average.

04

Where do Electric power distribution fans live in Germany?

Electric power distribution fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Electric power distribution fans also like?

Beyond Electric power distribution itself, the audience over-indexes on Solar cell (18.94×), Wood carving (11.27×), Enel (59.6×), and Electric power industry (20.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Electric power distribution audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Electric power distribution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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