Electric power distribution Audience in Germany

Electric power distribution has an estimated audience of 765,504 people in Germany. 26.4% are female, 73.6% are male, average age 43.8. Top regions: Hessen, Baden-Württemberg, Bayern. Top brand affinities: Photovoltaic system, Solar cell, Enel, Wood carving, Efficient energy use.

The average Electric power distribution fan in Germany is 43.8 years old, more male, and lives primarily in Hessen. The audience is concentrated in Hessen, Baden-Württemberg, Bayern. Top brand affinities include Photovoltaic system, Solar cell, Enel, with strongest over-indexing on Photovoltaic system (41.03× the country average). Demographically, the Electric power distribution audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Sustainability, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Electric power distribution fans

Demographic split for Electric power distribution audience in Germany
MetricValue
Female26.4%
Male73.6%
Average age43.8
Estimated audience size765,504

Audience persona

The typical Electric power distribution fan in Germany is more male, around 43.8 years old, with strong Sustainability tendencies and a notable affinity for Photovoltaic system.

Top regions in Germany

Top regions ranked by reach for Electric power distribution in Germany
RegionReachAffinity
Hessen82,6201.42×
Baden-Württemberg52,8840.51×
Bayern52,6310.43×
Nordrhein-Westfalen50,0370.3×
Rheinland-Pfalz48,1241.25×
Niedersachsen44,3040.6×
Brandenburg42,8171.8×
Sachsen39,9121.06×
Schleswig-Holstein38,2761.39×
Berlin30,6850.9×
Hamburg26,9271.56×
Mecklenburg-Vorpommern20,8751.43×
Sachsen-Anhalt18,9880.96×
Thüringen14,6640.75×
Bremen12,2191.87×
Saarland4,1500.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electric power distribution audience
BrandAffinityCategory
Photovoltaic system41.03×Home & Garden
Solar cell11.26×Home & Garden
Enel78.73×Home & Garden
Wood carving12.65×Home & Garden
Efficient energy use5.41×Technology & Electronics
Electric power industry18.6×Business & Career
Isabelle Huppert21.55×Movies & TV
Photovoltaics4.79×Home & Garden
Renewable energy3.64×Business & Career
Solar power4.22×Home & Garden
Solar energy3.65×Home & Garden
FRITZ!Box3.37×Technology & Electronics
Sustainable energy3.44×Home & Garden
Wireless power46.21×Technology & Electronics
Tagesschau1.95×Movies & TV
Electricity pricing17.06×Home & Garden
Transfermarkt2.65×Sports
B&Q16.79×Shopping
Bild1.75×News
EBay1.82×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electric power distribution audience
TraitClusterScore
SustainabilityBALANCE2.39
Need for SecurityCONSERVATISM1.83
Early Adopter MentalityPOWER1.73
Sports ActivityPOWER1.66
PatriotismCONSERVATISM1.49
Risk AppetiteTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Electric power distribution
CountryShare
United States18.0%
Italy9.0%
India6.9%

See Electric power distribution audiences in other countries

More Home & Garden audiences in Germany

Frequently asked questions

How many fans does Electric power distribution have in Germany?

Electric power distribution has an estimated audience of 765,504 people in Germany, concentrated in Hessen and Baden-Württemberg.

What is the gender split and age of Electric power distribution fans?

26.4% of Electric power distribution fans are female, 73.6% are male, with an average age of 43.8 years.

Which brands do Electric power distribution fans like most?

Electric power distribution fans show strongest brand affinity for Photovoltaic system (41.03×), Solar cell (11.26×), and Enel (78.73×) over the country average.

Where do Electric power distribution fans live in Germany?

Electric power distribution fans in Germany are most concentrated in Hessen (reach 82,620), Baden-Württemberg (reach 52,884), and Bayern (reach 52,631). These three regions account for the largest share of the active audience.

What other brands do Electric power distribution fans also like?

Beyond Electric power distribution itself, the audience over-indexes on Solar cell (11.26×), Enel (78.73×), Wood carving (12.65×), and Efficient energy use (5.41×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Electric power distribution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.