Rascasse Audience Intelligence

Electricity pricing Audience in Germany

A data profile of the people who buy, follow and care about Electricity pricing in Germany — modelled from more than twelve digital signal sources. Electricity pricing has an estimated audience of 297,139 people in Germany.

#6180among Topic in Germany#843in Home & Garden

The average Electricity pricing fan in Germany is 46.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Electric power transmission, Electric power distribution, Electricity generation, with strongest over-indexing on Electric power transmission (16.23× the country average).

Demographically, the Electricity pricing audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Electricity pricing fan in Germany is more male, around 46.3 years old, with strong Quality Awareness tendencies and a notable affinity for Electric power transmission.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electricity pricing profile in Germany.

Audience size
297K
in Germany
Gender
32.8%♀
67.2% male
Age
46.3
average years
Country rank
#17463
Topic in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electricity pricing fans

32.8% are female, 67.2% are male, average age 46.3.

Fig. 02

Gender split

32.8%
Female
67.2%
Male
Demographic split for Electricity pricing audience in Germany
MetricValue
Female32.8%
Male67.2%
Average age46.3
Estimated audience size297,139
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Electricity pricing audience in Germany
Age bracketShare%
16-195%
20-2911%
30-3922%
40-4930%
50+32%
Fig. 04

Worldwide distribution

12.2%

of the worldwide Electricity pricing audience comes from Germany.

Worldwide audience distribution share by country for Electricity pricing
CountryShare
United States25.3%
Sweden20.4%
Germany12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electricity pricing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Electricity pricing fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~40K1.30×
02Brandenburg~10K1.27×
03Sachsen-Anhalt~10K1.25×
04Rheinland-Pfalz~20K1.16×
05Thüringen~9K1.16×
06Schleswig-Holstein~10K1.14×
07Sachsen~20K1.11×
08Bayern~50K1.01×
09Nordrhein-Westfalen~60K0.99×
10Baden-Württemberg~40K0.96×
11Saarland~3K0.95×
12Hessen~20K0.89×
13Mecklenburg-Vorpommern~5K0.82×
14Hamburg~5K0.80×
15Berlin~9K0.68×
16Bremen~2K0.60×
Fig. 06

Affinity by region

Affinity by region — Electricity pricing, Germany
0.60×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electricity pricing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electricity pricing audience
#·InterestCategoryAffinity×
01Electric power distributionHome & Garden17.74×
02Electric power transmissionHome & Garden16.23×
03Electric utilityHome & Garden11.51×
04Alternative energyHome & Garden9.22×
05Electricity generationHome & Garden8.17×
06Solar cellHome & Garden5.93×
07SemiconductorTechnology & Electronics5.38×
08Photovoltaic systemHome & Garden5.16×
09Gina TricotFashion & Accessoires4.98×
10Solar SystemTravel & Leisure4.83×
11PhotovoltaicsHome & Garden3.52×
12Terrace (building)Home & Garden3.50×
13SunTravel & Leisure3.24×
14FRITZ!BoxTechnology & Electronics2.93×
15BauhausShopping2.46×
16ElectricityHome & Garden2.43×
17EnergyHome & Garden2.36×
18HornbachShopping2.15×
19Obi (store)Shopping1.68×
20Borussia DortmundSports1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electricity pricing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electricity pricing audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.57×
Need for SecurityCONSERVATISM1.49×
Career OrientationPOWER1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electricity pricing audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.86×
MindfulnessBALANCE0.91×
Pet OwnershipJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electricity pricing have in Germany?

Electricity pricing has an estimated audience of 297,139 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Electricity pricing fans?

32.8% of Electricity pricing fans are female, 67.2% are male, with an average age of 46.3 years.

03

Which brands do Electricity pricing fans like most?

Electricity pricing fans show strongest brand affinity for Electric power transmission (16.23×), Electric power distribution (17.74×), and Electricity generation (8.17×) over the country average.

04

Where do Electricity pricing fans live in Germany?

Electricity pricing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Electricity pricing fans also like?

Beyond Electricity pricing itself, the audience over-indexes on Electric power distribution (17.74×), Electricity generation (8.17×), Electric utility (11.51×), and Solar cell (5.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Electricity pricing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Electricity pricing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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