Electricity pricing Audience in Germany
Electricity pricing has an estimated audience of 297,139 people in Germany. 32.8% are female, 67.2% are male, average age 46.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Electric power transmission, Electric power distribution, Electricity generation, Electric utility, Solar cell.
The average Electricity pricing fan in Germany is 46.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Electric power transmission, Electric power distribution, Electricity generation, with strongest over-indexing on Electric power transmission (16.23× the country average). Demographically, the Electricity pricing audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Sustainability, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Electricity pricing fans
| Metric | Value |
|---|---|
| Female | 32.8% |
| Male | 67.2% |
| Average age | 46.3 |
| Estimated audience size | 297,139 |
Audience persona
The typical Electricity pricing fan in Germany is more male, around 46.3 years old, with strong Sustainability tendencies and a notable affinity for Electric power transmission.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,036 | 1.03× |
| Bayern | 49,520 | 1.04× |
| Baden-Württemberg | 39,856 | 0.98× |
| Niedersachsen | 38,753 | 1.34× |
| Hessen | 20,541 | 0.91× |
| Rheinland-Pfalz | 17,451 | 1.17× |
| Sachsen | 16,146 | 1.11× |
| Schleswig-Holstein | 12,356 | 1.16× |
| Brandenburg | 11,860 | 1.29× |
| Berlin | 9,580 | 0.72× |
| Sachsen-Anhalt | 9,371 | 1.22× |
| Thüringen | 8,461 | 1.12× |
| Hamburg | 5,520 | 0.82× |
| Mecklenburg-Vorpommern | 3,663 | 0.65× |
| Saarland | 3,264 | 0.89× |
| Bremen | 1,413 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Electric power transmission | 16.23× | Home & Garden |
| Electric power distribution | 17.74× | Home & Garden |
| Electricity generation | 8.17× | Home & Garden |
| Electric utility | 11.51× | Home & Garden |
| Solar cell | 5.93× | Home & Garden |
| Borussia Dortmund | 1.58× | Sports |
| Bauhaus | 2.46× | Shopping |
| Photovoltaic system | 5.16× | Home & Garden |
| FRITZ!Box | 2.93× | Technology & Electronics |
| Alternative energy | 9.22× | Home & Garden |
| Sun | 3.24× | Travel & Leisure |
| Photovoltaics | 3.52× | Home & Garden |
| Terrace (building) | 3.5× | Home & Garden |
| Parenthood | 12.15× | Movies & TV |
| Hornbach | 2.15× | Shopping |
| Solar System | 4.83× | Travel & Leisure |
| Energy | 2.36× | Home & Garden |
| Gina Tricot | 4.98× | Fashion & Accessoires |
| Semiconductor | 5.38× | Technology & Electronics |
| Electricity | 2.43× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.15 |
| Need for Security | CONSERVATISM | 1.9 |
| DIY Mentality | THRILL | 1.88 |
| Quality Awareness | PREMIUM | 1.54 |
| Risk Appetite | THRILL | 1.52 |
| Patriotism | CONSERVATISM | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| Sweden | 20.4% |
| Germany | 12.2% |
See Electricity pricing audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Electricity pricing have in Germany?
Electricity pricing has an estimated audience of 297,139 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Electricity pricing fans?
32.8% of Electricity pricing fans are female, 67.2% are male, with an average age of 46.3 years.
Which brands do Electricity pricing fans like most?
Electricity pricing fans show strongest brand affinity for Electric power transmission (16.23×), Electric power distribution (17.74×), and Electricity generation (8.17×) over the country average.
Where do Electricity pricing fans live in Germany?
Electricity pricing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,036), Bayern (reach 49,520), and Baden-Württemberg (reach 39,856). These three regions account for the largest share of the active audience.
What other brands do Electricity pricing fans also like?
Beyond Electricity pricing itself, the audience over-indexes on Electric power distribution (17.74×), Electricity generation (8.17×), Electric utility (11.51×), and Solar cell (5.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Electricity pricing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.