Rascasse Audience Intelligence

Electric power transmission Audience in Germany

A data profile of the people who buy, follow and care about Electric power transmission in Germany — modelled from more than twelve digital signal sources. Electric power transmission has an estimated audience of 1,002,191 people in Germany.

The average Electric power transmission fan in Germany is 45.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Efficient energy use, Solar cell, Solar power, with strongest over-indexing on Efficient energy use (9.13× the country average).

Demographically, the Electric power transmission audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Electric power transmission fan in Germany is more male, around 45.4 years old, with strong Patriotism tendencies and a notable affinity for Efficient energy use.

Category: Home & Garden · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electric power transmission profile in Germany.

Audience size
1M
in Germany
Gender
26.7%
73.3% male
Age
45.4
average years
Country rank
#6516
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electric power transmission fans

26.7% are female, 73.3% are male, average age 45.4.

Fig. 02

Gender split

26.7%
Female
73.3%
Male
Demographic split for Electric power transmission audience in Germany
MetricValue
Female26.7%
Male73.3%
Average age45.4
Estimated audience size1,002,191
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Electric power transmission audience in Germany
Age bracketShare%
16-198%
20-2913%
30-3920%
40-4925%
50+34%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Electric power transmission audience comes from Germany.

Worldwide audience distribution share by country for Electric power transmission
CountryShare
United States19.9%
India7.2%
Japan6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electric power transmission audience in Germany is strongest.

Fig. 05

Top regions by affinity

Electric power transmission fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~40K1.17×
02Hamburg~30K1.12×
03Schleswig-Holstein~40K1.09×
04Bremen~9K1.06×
05Rheinland-Pfalz~50K1.04×
06Sachsen~50K1.04×
07Berlin~50K1.03×
08Sachsen-Anhalt~30K1.00×
09Mecklenburg-Vorpommern~20K1.00×
10Hessen~70K0.94×
11Niedersachsen~90K0.92×
12Baden-Württemberg~100K0.88×
13Bayern~100K0.86×
14Nordrhein-Westfalen~200K0.81×
15Saarland0.00×
16Thüringen0.00×
Fig. 06

Affinity by region

Affinity by region — Electric power transmission, Germany
0.81×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electric power transmission audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electric power transmission audience
#·InterestCategoryAffinity×
01Electric power industryBusiness & Career19.52×
02Solar water heatingHome & Garden18.14×
03Electricity pricingHome & Garden16.23×
04Solar cellHome & Garden13.67×
05Photovoltaic systemHome & Garden12.03×
06Central heatingHome & Garden9.75×
07Wind powerHome & Garden9.66×
08Efficient energy useTechnology & Electronics9.13×
09Solar powerHome & Garden8.94×
10Energy conservationHome & Garden8.86×
11PhotovoltaicsHome & Garden8.84×
12BlaBlaCarCars & Mobility6.69×
13Sandra BullockMovies & TV5.97×
14Non-alcoholic beverageFood & Beverages5.38×
15Solar energyHome & Garden4.64×
16HVACHome & Garden3.87×
17Renewable energyBusiness & Career3.75×
18FRITZ!BoxTechnology & Electronics3.02×
19Sustainable energyHome & Garden2.92×
20TagesschauMovies & TV1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electric power transmission audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Electric power transmission audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.52×
Need for SecurityCONSERVATISM1.83×
Convenience OrientationPREMIUM1.81×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Electric power transmission audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.59×
Price SensitivityPREMIUM0.61×
CreativityOPEN0.64×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Electric power transmission have in Germany?

Electric power transmission has an estimated audience of 1,002,191 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Electric power transmission fans?

26.7% of Electric power transmission fans are female, 73.3% are male, with an average age of 45.4 years.

03

Which brands do Electric power transmission fans like most?

Electric power transmission fans show strongest brand affinity for Efficient energy use (9.13×), Solar cell (13.67×), and Solar power (8.94×) over the country average.

04

Where do Electric power transmission fans live in Germany?

Electric power transmission fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Electric power transmission fans also like?

Beyond Electric power transmission itself, the audience over-indexes on Solar cell (13.67×), Solar power (8.94×), Photovoltaic system (12.03×), and Photovoltaics (8.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Electric power transmission. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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