Wind power Audience in Germany
Wind power has an estimated audience of 1,168,725 people in Germany. 34.1% are female, 65.9% are male, average age 45.9. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Wind farm, Renewable energy, Photovoltaic system, Solar power, Rooftop photovoltaic power station.
The average Wind power fan in Germany is 45.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Wind farm, Renewable energy, Photovoltaic system, with strongest over-indexing on Wind farm (86.66× the country average). Demographically, the Wind power audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Sustainability, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Wind power fans
| Metric | Value |
|---|---|
| Female | 34.1% |
| Male | 65.9% |
| Average age | 45.9 |
| Estimated audience size | 1,168,725 |
Audience persona
The typical Wind power fan in Germany is more male, around 45.9 years old, with strong Sustainability tendencies and a notable affinity for Wind farm.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 247,960 | 0.97× |
| Bayern | 157,592 | 0.84× |
| Niedersachsen | 148,049 | 1.3× |
| Baden-Württemberg | 145,867 | 0.91× |
| Hessen | 66,522 | 0.75× |
| Sachsen | 54,273 | 0.95× |
| Schleswig-Holstein | 50,152 | 1.2× |
| Berlin | 49,484 | 0.95× |
| Rheinland-Pfalz | 45,642 | 0.78× |
| Brandenburg | 43,932 | 1.21× |
| Thüringen | 30,089 | 1.01× |
| Sachsen-Anhalt | 28,379 | 0.94× |
| Hamburg | 26,550 | 1.01× |
| Mecklenburg-Vorpommern | 25,836 | 1.16× |
| Bremen | 14,873 | 1.49× |
| Saarland | 7,846 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wind farm | 86.66× | Politics & Society |
| Renewable energy | 4.68× | Business & Career |
| Photovoltaic system | 7.27× | Home & Garden |
| Solar power | 5.23× | Home & Garden |
| Rooftop photovoltaic power station | 21.26× | Home & Garden |
| Outdoor recreation | 2.11× | Sports |
| Music | 1.89× | Business & Career |
| Nuclear power plant | 27.08× | Home & Garden |
| Creative Commons | 5.61× | Technology & Electronics |
| Solar thermal energy | 26.19× | Home & Garden |
| Photovoltaics | 4.49× | Home & Garden |
| Spiegel Online | 2.44× | News |
| Wind turbine | 7.86× | Home & Garden |
| Anne Will | 9.99× | Movies & TV |
| Peacemaker | 3.85× | Movies & TV |
| Enercon | 20.43× | Home & Garden |
| Food and drink | 1.55× | Food & Beverages |
| Nordex | 20.36× | Home & Garden |
| Electric power transmission | 9.66× | Home & Garden |
| Hornbach | 2.54× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.08 |
| Need for Security | CONSERVATISM | 1.62 |
| Community Orientation | OPEN | 1.35 |
| DIY Mentality | THRILL | 1.35 |
| Pet Ownership | JOY | 1.33 |
| Patriotism | CONSERVATISM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| Italy | 13.8% |
| Germany | 5.9% |
See Wind power audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wind power have in Germany?
Wind power has an estimated audience of 1,168,725 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wind power fans?
34.1% of Wind power fans are female, 65.9% are male, with an average age of 45.9 years.
Which brands do Wind power fans like most?
Wind power fans show strongest brand affinity for Wind farm (86.66×), Renewable energy (4.68×), and Photovoltaic system (7.27×) over the country average.
Where do Wind power fans live in Germany?
Wind power fans in Germany are most concentrated in Nordrhein-Westfalen (reach 247,960), Bayern (reach 157,592), and Niedersachsen (reach 148,049). These three regions account for the largest share of the active audience.
What other brands do Wind power fans also like?
Beyond Wind power itself, the audience over-indexes on Renewable energy (4.68×), Photovoltaic system (7.27×), Solar power (5.23×), and Rooftop photovoltaic power station (21.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wind power. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.