Rascasse Audience Intelligence

Wind power Audience in Germany

A data profile of the people who buy, follow and care about Wind power in Germany — modelled from more than twelve digital signal sources. Wind power has an estimated audience of 1,168,725 people in Germany.

#2849among Topic in Germany#381in Home & Garden

The average Wind power fan in Germany is 45.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Wind farm, Junge Freiheit, Renewable energy, with strongest over-indexing on Wind farm (86.66× the country average).

Demographically, the Wind power audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Need for Security, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wind power fan in Germany is more male, around 45.9 years old, with strong Need for Security tendencies and a notable affinity for Wind farm.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wind power profile in Germany.

Audience size
1.2M
in Germany
Gender
34.1%♀
65.9% male
Age
45.9
average years
Country rank
#5674
Topic in Germany
Fig. 01

Search interest · 12-month trend

+120%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wind power fans

34.1% are female, 65.9% are male, average age 45.9.

Fig. 02

Gender split

34.1%
Female
65.9%
Male
Demographic split for Wind power audience in Germany
MetricValue
Female34.1%
Male65.9%
Average age45.9
Estimated audience size1,168,725
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Wind power audience in Germany
Age bracketShare%
16-198%
20-2912%
30-3919%
40-4927%
50+35%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Wind power audience comes from Germany.

Worldwide audience distribution share by country for Wind power
CountryShare
United States23.0%
Italy13.8%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wind power audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wind power fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~40K1.44×
02Brandenburg~40K1.21×
03Sachsen~70K1.20×
04Bremen~10K1.20×
05Niedersachsen~100K1.19×
06Mecklenburg-Vorpommern~30K1.15×
07Schleswig-Holstein~50K1.09×
08Sachsen-Anhalt~30K1.03×
09Nordrhein-Westfalen~200K0.93×
10Baden-Württemberg~100K0.93×
11Hamburg~20K0.91×
12Bayern~200K0.87×
13Berlin~50K0.87×
14Rheinland-Pfalz~50K0.79×
15Hessen~70K0.75×
16Saarland~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Wind power, Germany
0.73×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wind power audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wind power audience
#·InterestCategoryAffinity×
01Wind farmPolitics & Society86.66×
02Nuclear power plantHome & Garden27.08×
03Solar thermal energyHome & Garden26.19×
04Rooftop photovoltaic power stationHome & Garden21.26×
05EnerconHome & Garden20.43×
06NordexHome & Garden20.36×
07Grünwelt EnergieHome & Garden17.01×
08Electric power transmissionHome & Garden9.66×
09Wind turbineHome & Garden7.86×
10Junge FreiheitNews7.50×
11Photovoltaic systemHome & Garden7.27×
12Creative CommonsTechnology & Electronics5.61×
13Solar powerHome & Garden5.23×
14Renewable energyBusiness & Career4.68×
15PhotovoltaicsHome & Garden4.49×
16PeacemakerMovies & TV3.85×
17HornbachShopping2.54×
18Outdoor recreationSports2.11×
19MusicBusiness & Career1.89×
20Food and drinkFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wind power audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wind power audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.98×
SustainabilityBALANCE1.64×
PatriotismCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wind power audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.64×
IndividualismJOY0.65×
Luxury OrientationPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wind power have in Germany?

Wind power has an estimated audience of 1,168,725 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wind power fans?

34.1% of Wind power fans are female, 65.9% are male, with an average age of 45.9 years.

03

Which brands do Wind power fans like most?

Wind power fans show strongest brand affinity for Wind farm (86.66×), Junge Freiheit (7.5×), and Renewable energy (4.68×) over the country average.

04

Where do Wind power fans live in Germany?

Wind power fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Wind power fans also like?

Beyond Wind power itself, the audience over-indexes on Junge Freiheit (7.5×), Renewable energy (4.68×), Photovoltaic system (7.27×), and Solar power (5.23×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Wind power audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wind power. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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