Nordex Audience in Germany
Nordex has an estimated audience of 225,803 people in Germany. 51.5% are female, 48.5% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Hamburg. Top brand affinities: Wind power, Tagesschau, Satire, Solar power, Photovoltaics.
The average Nordex fan in Germany is 41.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hamburg. Top brand affinities include Wind power, Tagesschau, Satire, with strongest over-indexing on Wind power (12.05× the country average). Demographically, the Nordex audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Wind power
Demographics of Nordex fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 41.8 |
| Estimated audience size | 225,803 |
Audience persona
The typical Nordex fan in Germany is balanced, around 41.8 years old, with strong Sustainability tendencies and a notable affinity for Wind power.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 28,620 | 0.58× |
| Bayern | 23,561 | 0.65× |
| Hamburg | 18,606 | 3.65× |
| Baden-Württemberg | 17,325 | 0.56× |
| Niedersachsen | 15,976 | 0.73× |
| Schleswig-Holstein | 14,346 | 1.77× |
| Mecklenburg-Vorpommern | 13,611 | 3.16× |
| Hessen | 11,248 | 0.65× |
| Berlin | 7,184 | 0.71× |
| Sachsen | 5,845 | 0.53× |
| Rheinland-Pfalz | 4,788 | 0.42× |
| Brandenburg | 3,932 | 0.56× |
| Sachsen-Anhalt | 2,390 | 0.41× |
| Bremen | 1,756 | 0.91× |
| Thüringen | 1,523 | 0.26× |
| Saarland | 1,241 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wind power | 12.05× | Home & Garden |
| Tagesschau | 2.6× | Movies & TV |
| Satire | 5.71× | Literature |
| Solar power | 4.43× | Home & Garden |
| Photovoltaics | 4.16× | Home & Garden |
| Photovoltaic system | 5.18× | Home & Garden |
| Efficient energy use | 3.33× | Technology & Electronics |
| German television comedy | 5.62× | Movies & TV |
| Transfermarkt | 2.57× | Sports |
| Renewable energy | 2.65× | Business & Career |
| Hygiene | 2.82× | Beauty & Wellness |
| Sustainable energy | 2.54× | Home & Garden |
| Western Union | 3.21× | Business & Career |
| Automobiles | 1.54× | Cars & Mobility |
| Casino | 4.07× | Games |
| Westdeutscher Rundfunk | 2.61× | Movies & TV |
| Energy | 2.01× | Home & Garden |
| Fachhochschule | 5.08× | Business & Career |
| North Rhine-Westphalia | 1.85× | Travel & Leisure |
| Heat pump | 4.01× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.59 |
| Indulgence | JOY | 1.23 |
| Need for Security | CONSERVATISM | 1.15 |
| Sports Activity | POWER | 1.12 |
| Career Orientation | POWER | 1.1 |
| DIY Mentality | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 41.7% |
| Spain | 7.5% |
| France | 4.0% |
See Nordex audiences in other countries
More Wind power audiences in Germany
- Enercon (234,697)
- Vestas Wind Systems (21,135)
- Goldwind (9,648)
- Mingyang Wind Power (1,409)
Frequently asked questions
How many fans does Nordex have in Germany?
Nordex has an estimated audience of 225,803 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nordex fans?
51.5% of Nordex fans are female, 48.5% are male, with an average age of 41.8 years.
Which brands do Nordex fans like most?
Nordex fans show strongest brand affinity for Wind power (12.05×), Tagesschau (2.6×), and Satire (5.71×) over the country average.
Where do Nordex fans live in Germany?
Nordex fans in Germany are most concentrated in Nordrhein-Westfalen (reach 28,620), Bayern (reach 23,561), and Hamburg (reach 18,606). These three regions account for the largest share of the active audience.
What other brands do Nordex fans also like?
Beyond Nordex itself, the audience over-indexes on Tagesschau (2.6×), Satire (5.71×), Solar power (4.43×), and Photovoltaics (4.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nordex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.