Nordex Target Market in Germany
A data profile of the people who buy, follow and care about Nordex in Germany — modelled from more than twelve digital signal sources. Nordex has an estimated audience of 248,716 people in Germany.
The average Nordex fan in Germany is 42.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Wind power, Efficient energy use, Solar power, with strongest over-indexing on Wind power (20.36× the country average).
Demographically, the Nordex audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Nordex fan in Germany is balanced, around 42.8 years old, with strong Need for Security tendencies and a notable affinity for Wind power.
At a glance
The key figures that characterise the Nordex profile in Germany.
Search interest · 12-month trend
Customer demographics of Nordex
46.9% are female, 53.1% are male, average age 42.8.
Gender split
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 42.8 |
| Estimated audience size | 248,716 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 26% |
Geography
Where the Nordex audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mecklenburg-Vorpommern | ~10K | 3.33× | |
| 02 | Hamburg | ~20K | 3.32× | |
| 03 | Schleswig-Holstein | ~20K | 1.78× | |
| 04 | Bremen | ~2K | 0.90× | |
| 05 | Niedersachsen | ~20K | 0.71× | |
| 06 | Saarland | ~2K | 0.71× | |
| 07 | Berlin | ~7K | 0.70× | |
| 08 | Baden-Württemberg | ~20K | 0.67× | |
| 09 | Hessen | ~10K | 0.65× | |
| 10 | Nordrhein-Westfalen | ~30K | 0.63× | |
| 11 | Brandenburg | ~5K | 0.63× | |
| 12 | Sachsen-Anhalt | ~4K | 0.63× | |
| 13 | Bayern | ~20K | 0.61× | |
| 14 | Thüringen | ~4K | 0.61× | |
| 15 | Sachsen | ~7K | 0.59× | |
| 16 | Rheinland-Pfalz | ~6K | 0.54× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Nordex audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wind power | Home & Garden | 20.36× | ||
| 02 | Photovoltaic system | Home & Garden | 5.79× | ||
| 03 | Solar cell | Home & Garden | 4.99× | ||
| 04 | Photovoltaics | Home & Garden | 4.85× | ||
| 05 | Efficient energy use | Technology & Electronics | 4.81× | ||
| 06 | Solar power | Home & Garden | 4.79× | ||
| 07 | Heat pump | Home & Garden | 3.34× | ||
| 08 | Renewable energy | Business & Career | 2.89× | ||
| 09 | Solar energy | Home & Garden | 2.88× | ||
| 10 | Energy | Home & Garden | 2.80× | ||
| 11 | Volunteering | Politics & Society | 2.69× | ||
| 12 | Biology | Health | 2.66× | ||
| 13 | MSN | News | 2.43× | ||
| 14 | Sustainable energy | Home & Garden | 2.34× | ||
| 15 | Tagesschau | Movies & TV | 2.24× | ||
| 16 | Focus | News | 2.03× | ||
| 17 | Transfermarkt | Sports | 1.83× | ||
| 18 | Kitchen | Home & Garden | 1.61× | ||
| 19 | Politics | Politics & Society | 1.58× | ||
| 20 | Netto Marken-Discount | Shopping | 1.55× |
Personality of the Nordex audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.58× | |
| Patriotism | CONSERVATISM | 1.44× | |
| Sustainability | BALANCE | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.75× | |
| Sports Activity | POWER | 0.82× | |
| Creativity | OPEN | 0.84× |
Frequently asked questions
Who is Nordex's target market in Germany?
Nordex's target market in Germany covers an estimated 248,716 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nordex customers?
46.9% of the Nordex audience are female, 53.1% are male, with an average age of 42.8 years.
Which brands do Nordex fans like most?
Nordex fans show strongest brand affinity for Wind power (20.36×), Efficient energy use (4.81×), and Solar power (4.79×) over the country average.
Where do Nordex fans live in Germany?
Nordex fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~30K), Bayern (reach ~20K), and Baden-Württemberg (reach ~20K). These three regions account for the largest share of the active audience.
What other brands do Nordex fans also like?
Beyond Nordex itself, the audience over-indexes on Efficient energy use (4.81×), Solar power (4.79×), Photovoltaics (4.85×), and Photovoltaic system (5.79×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Wind power audiences in Germany
- Enercon (242,491)
- Vestas Wind Systems (19,677)
- Goldwind (11,472)
- Mingyang Wind Power (1,644)
See Nordex audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nordex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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