Enercon Audience in Germany
Enercon has an estimated audience of 234,696 people in Germany. 51.8% are female, 48.2% are male, average age 42.5. Top regions: Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: Wind power, Satire, Solar power, Tagesschau, Photovoltaics.
The average Enercon fan in Germany is 42.5 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include Wind power, Satire, Solar power, with strongest over-indexing on Wind power (12.21× the country average). Demographically, the Enercon audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Wind power
Demographics of Enercon fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 42.5 |
| Estimated audience size | 234,696 |
Audience persona
The typical Enercon fan in Germany is balanced, around 42.5 years old, with strong Sustainability tendencies and a notable affinity for Wind power.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 59,190 | 2.6× |
| Nordrhein-Westfalen | 41,103 | 0.8× |
| Bayern | 17,363 | 0.46× |
| Baden-Württemberg | 15,020 | 0.47× |
| Hessen | 11,317 | 0.63× |
| Sachsen-Anhalt | 10,128 | 1.67× |
| Schleswig-Holstein | 8,706 | 1.03× |
| Hamburg | 7,418 | 1.4× |
| Rheinland-Pfalz | 6,555 | 0.56× |
| Berlin | 5,940 | 0.57× |
| Bremen | 5,755 | 2.87× |
| Sachsen | 5,290 | 0.46× |
| Thüringen | 4,870 | 0.81× |
| Mecklenburg-Vorpommern | 4,041 | 0.9× |
| Brandenburg | 3,363 | 0.46× |
| Saarland | 908 | 0.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wind power | 12.21× | Home & Garden |
| Satire | 5.94× | Literature |
| Solar power | 4.58× | Home & Garden |
| Tagesschau | 2.44× | Movies & TV |
| Photovoltaics | 4.29× | Home & Garden |
| Photovoltaic system | 5.34× | Home & Garden |
| Efficient energy use | 3.44× | Technology & Electronics |
| German television comedy | 5.77× | Movies & TV |
| Hygiene | 2.96× | Beauty & Wellness |
| Renewable energy | 2.64× | Business & Career |
| Pets | 1.54× | Pets & Animals |
| Western Union | 3.32× | Business & Career |
| Transfermarkt | 2.25× | Sports |
| Sustainable energy | 2.44× | Home & Garden |
| Automobiles | 1.57× | Cars & Mobility |
| Westdeutscher Rundfunk | 2.71× | Movies & TV |
| Heat pump | 4.27× | Home & Garden |
| Casino | 4.09× | Games |
| Energy | 2.04× | Home & Garden |
| Fachhochschule | 5.19× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.69 |
| Indulgence | JOY | 1.28 |
| Sports Activity | POWER | 1.24 |
| Need for Security | CONSERVATISM | 1.22 |
| Patriotism | CONSERVATISM | 1.21 |
| Pet Ownership | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 50.2% |
| United States | 10.0% |
| France | 3.0% |
See Enercon audiences in other countries
More Wind power audiences in Germany
- Nordex (225,803)
- Vestas Wind Systems (21,135)
- Goldwind (9,648)
- Mingyang Wind Power (1,409)
Frequently asked questions
How many fans does Enercon have in Germany?
Enercon has an estimated audience of 234,696 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Enercon fans?
51.8% of Enercon fans are female, 48.2% are male, with an average age of 42.5 years.
Which brands do Enercon fans like most?
Enercon fans show strongest brand affinity for Wind power (12.21×), Satire (5.94×), and Solar power (4.58×) over the country average.
Where do Enercon fans live in Germany?
Enercon fans in Germany are most concentrated in Niedersachsen (reach 59,190), Nordrhein-Westfalen (reach 41,103), and Bayern (reach 17,363). These three regions account for the largest share of the active audience.
What other brands do Enercon fans also like?
Beyond Enercon itself, the audience over-indexes on Satire (5.94×), Solar power (4.58×), Tagesschau (2.44×), and Photovoltaics (4.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Enercon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.