Enercon Target Market in Germany
A data profile of the people who buy, follow and care about Enercon in Germany — modelled from more than twelve digital signal sources. Enercon has an estimated audience of 242,491 people in Germany.
The average Enercon fan in Germany is 43.6 years old, balanced, and lives primarily in Niedersachsen.
The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern.
Top brand affinities include Wind power, Efficient energy use, Solar power, with strongest over-indexing on Wind power (20.43× the country average).
Demographically, the Enercon audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Enercon fan in Germany is balanced, around 43.6 years old, with strong Need for Security tendencies and a notable affinity for Wind power.
At a glance
The key figures that characterise the Enercon profile in Germany.
Search interest · 12-month trend
Customer demographics of Enercon
47.3% are female, 52.7% are male, average age 43.6.
Gender split
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 43.6 |
| Estimated audience size | 242,491 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 28% |
Worldwide distribution
of the worldwide Enercon audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 50.6% |
| United States | 10.2% |
| France | 2.7% |
Geography
Where the Enercon audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~6K | 2.79× | |
| 02 | Niedersachsen | ~60K | 2.52× | |
| 03 | Sachsen-Anhalt | ~10K | 1.77× | |
| 04 | Hamburg | ~7K | 1.34× | |
| 05 | Schleswig-Holstein | ~9K | 0.99× | |
| 06 | Mecklenburg-Vorpommern | ~4K | 0.89× | |
| 07 | Thüringen | ~5K | 0.81× | |
| 08 | Nordrhein-Westfalen | ~40K | 0.80× | |
| 09 | Hessen | ~10K | 0.62× | |
| 10 | Rheinland-Pfalz | ~7K | 0.59× | |
| 11 | Berlin | ~6K | 0.57× | |
| 12 | Saarland | ~2K | 0.57× | |
| 13 | Brandenburg | ~4K | 0.56× | |
| 14 | Sachsen | ~6K | 0.51× | |
| 15 | Bayern | ~20K | 0.49× | |
| 16 | Baden-Württemberg | ~20K | 0.48× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Enercon audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wind power | Home & Garden | 20.43× | ||
| 02 | Photovoltaic system | Home & Garden | 5.94× | ||
| 03 | Solar cell | Home & Garden | 5.23× | ||
| 04 | Photovoltaics | Home & Garden | 4.98× | ||
| 05 | Efficient energy use | Technology & Electronics | 4.96× | ||
| 06 | Solar power | Home & Garden | 4.94× | ||
| 07 | Solar energy | Home & Garden | 3.04× | ||
| 08 | Renewable energy | Business & Career | 2.84× | ||
| 09 | Energy | Home & Garden | 2.82× | ||
| 10 | MSN | News | 2.79× | ||
| 11 | Junge Freiheit | News | 2.79× | ||
| 12 | Volunteering | Politics & Society | 2.47× | ||
| 13 | Tagesschau | Movies & TV | 2.43× | ||
| 14 | Sustainable energy | Home & Garden | 2.21× | ||
| 15 | Transfermarkt | Sports | 1.88× | ||
| 16 | Müller (company) | Food & Beverages | 1.79× | ||
| 17 | Politics | Politics & Society | 1.66× | ||
| 18 | Nature | Home & Garden | 1.58× | ||
| 19 | Netto Marken-Discount | Shopping | 1.53× | ||
| 20 | Commerzbank | Business & Career | 1.51× |
Personality of the Enercon audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.64× | |
| Patriotism | CONSERVATISM | 1.58× | |
| Sustainability | BALANCE | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.73× | |
| Creativity | OPEN | 0.81× | |
| Luxury Orientation | PREMIUM | 0.82× |
Frequently asked questions
Who is Enercon's target market in Germany?
Enercon's target market in Germany covers an estimated 242,491 people, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Enercon customers?
47.3% of the Enercon audience are female, 52.7% are male, with an average age of 43.6 years.
Which brands do Enercon fans like most?
Enercon fans show strongest brand affinity for Wind power (20.43×), Efficient energy use (4.96×), and Solar power (4.94×) over the country average.
Where do Enercon fans live in Germany?
Enercon fans in Germany are most concentrated in Niedersachsen (reach ~60K), Nordrhein-Westfalen (reach ~40K), and Bayern (reach ~20K). These three regions account for the largest share of the active audience.
What other brands do Enercon fans also like?
Beyond Enercon itself, the audience over-indexes on Efficient energy use (4.96×), Solar power (4.94×), Photovoltaics (4.98×), and Tagesschau (2.43×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Wind power audiences in Germany
- Nordex (248,717)
- Vestas Wind Systems (19,677)
- Goldwind (11,472)
- Mingyang Wind Power (1,644)
See Enercon audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Enercon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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