Solar power Audience in Germany
Solar power has an estimated audience of 6,777,233 people in Germany. 42.5% are female, 57.5% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Solar panel, Photovoltaics, Alternative energy, Photovoltaic system, Solar cell.
The average Solar power fan in Germany is 40.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Solar panel, Photovoltaics, Alternative energy, with strongest over-indexing on Solar panel (36.26× the country average). Demographically, the Solar power audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Solar power fans
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 40.2 |
| Estimated audience size | 6,777,233 |
Audience persona
The typical Solar power fan in Germany is more male, around 40.2 years old, with strong Sustainability tendencies and a notable affinity for Solar panel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,382,389 | 0.93× |
| Bayern | 1,312,659 | 1.2× |
| Baden-Württemberg | 1,008,322 | 1.09× |
| Hessen | 705,358 | 1.37× |
| Niedersachsen | 544,815 | 0.83× |
| Berlin | 451,517 | 1.49× |
| Rheinland-Pfalz | 378,392 | 1.11× |
| Sachsen | 276,338 | 0.83× |
| Brandenburg | 196,380 | 0.93× |
| Schleswig-Holstein | 179,401 | 0.74× |
| Thüringen | 145,443 | 0.84× |
| Hamburg | 133,285 | 0.87× |
| Sachsen-Anhalt | 127,128 | 0.72× |
| Mecklenburg-Vorpommern | 105,598 | 0.82× |
| Saarland | 80,275 | 0.96× |
| Bremen | 72,717 | 1.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Solar panel | 36.26× | Home & Garden |
| Photovoltaics | 28.02× | Home & Garden |
| Alternative energy | 58.46× | Home & Garden |
| Photovoltaic system | 26.07× | Home & Garden |
| Solar cell | 27.37× | Home & Garden |
| Electricity pricing | 84.62× | Home & Garden |
| Solar thermal collector | 43.52× | Home & Garden |
| Photovoltaic effect | 65.47× | Home & Garden |
| Efficient energy use | 10.96× | Technology & Electronics |
| Balkonkraftwerk | 10.97× | Home & Garden |
| Electricity generation | 14.16× | Home & Garden |
| Heat pump | 14.05× | Home & Garden |
| Solar thermal energy | 52.78× | Home & Garden |
| Solar energy | 7.51× | Home & Garden |
| Renewable energy | 6.92× | Business & Career |
| Sustainable energy | 7.17× | Home & Garden |
| Energy conservation | 18.33× | Home & Garden |
| Rooftop photovoltaic power station | 29.06× | Home & Garden |
| Energy industry | 16.95× | Business & Career |
| Power station | 23.14× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.87 |
| DIY Mentality | THRILL | 1.88 |
| Indulgence | JOY | 1.47 |
| Luxury Orientation | PREMIUM | 1.42 |
| Convenience Orientation | PREMIUM | 1.34 |
| Need for Security | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Germany | 9.2% |
| United Kingdom | 5.4% |
See Solar power audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Solar power have in Germany?
Solar power has an estimated audience of 6,777,233 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Solar power fans?
42.5% of Solar power fans are female, 57.5% are male, with an average age of 40.2 years.
Which brands do Solar power fans like most?
Solar power fans show strongest brand affinity for Solar panel (36.26×), Photovoltaics (28.02×), and Alternative energy (58.46×) over the country average.
Where do Solar power fans live in Germany?
Solar power fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,382,389), Bayern (reach 1,312,659), and Baden-Württemberg (reach 1,008,322). These three regions account for the largest share of the active audience.
What other brands do Solar power fans also like?
Beyond Solar power itself, the audience over-indexes on Photovoltaics (28.02×), Alternative energy (58.46×), Photovoltaic system (26.07×), and Solar cell (27.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Solar power. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.