Energy industry Audience in Germany
Energy industry has an estimated audience of 898,799 people in Germany. 30.1% are female, 69.9% are male, average age 44.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Esso, Aral AG, Petroleum industry, Electricity generation, E wie einfach.
The average Energy industry fan in Germany is 44.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Esso, Aral AG, Petroleum industry, with strongest over-indexing on Esso (5.29× the country average). Demographically, the Energy industry audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Sustainability, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Energy industry fans
| Metric | Value |
|---|---|
| Female | 30.1% |
| Male | 69.9% |
| Average age | 44.5 |
| Estimated audience size | 898,799 |
Audience persona
The typical Energy industry fan in Germany is more male, around 44.5 years old, with strong Sustainability tendencies and a notable affinity for Esso.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 228,825 | 1.16× |
| Baden-Württemberg | 126,273 | 1.03× |
| Bayern | 123,163 | 0.85× |
| Hessen | 89,649 | 1.31× |
| Niedersachsen | 83,811 | 0.96× |
| Berlin | 45,018 | 1.12× |
| Rheinland-Pfalz | 40,354 | 0.9× |
| Sachsen | 38,649 | 0.88× |
| Sachsen-Anhalt | 27,824 | 1.19× |
| Thüringen | 27,380 | 1.2× |
| Brandenburg | 27,239 | 0.98× |
| Schleswig-Holstein | 24,050 | 0.75× |
| Hamburg | 21,975 | 1.08× |
| Saarland | 13,746 | 1.25× |
| Mecklenburg-Vorpommern | 11,323 | 0.66× |
| Bremen | 10,034 | 1.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Esso | 5.29× | Cars & Mobility |
| Aral AG | 2.66× | Cars & Mobility |
| Petroleum industry | 10.79× | Business & Career |
| Electricity generation | 5.17× | Home & Garden |
| E wie einfach | 9.58× | Home & Garden |
| Electric heating | 6.66× | Home & Garden |
| FRITZ!Box | 2.57× | Technology & Electronics |
| Photovoltaic system | 4.14× | Home & Garden |
| Central heating | 6.06× | Home & Garden |
| Energy | 2.34× | Home & Garden |
| Solar cell | 4.39× | Home & Garden |
| Photovoltaics | 3× | Home & Garden |
| c't magazin | 8.59× | Technology & Electronics |
| AutoScout24 | 1.79× | Cars & Mobility |
| Hornbach | 1.76× | Shopping |
| Heat pump | 4.01× | Home & Garden |
| Gasoline | 5.07× | Cars & Mobility |
| Heating system | 5.38× | Home & Garden |
| Bauhaus | 1.55× | Shopping |
| Electric power transmission | 6.26× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 5.34 |
| Convenience Orientation | PREMIUM | 2.49 |
| Risk Appetite | THRILL | 1.98 |
| DIY Mentality | THRILL | 1.97 |
| Career Orientation | POWER | 1.8 |
| Need for Security | CONSERVATISM | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.9% |
| India | 7.4% |
| United Kingdom | 5.6% |
See Energy industry audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Energy industry have in Germany?
Energy industry has an estimated audience of 898,799 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Energy industry fans?
30.1% of Energy industry fans are female, 69.9% are male, with an average age of 44.5 years.
Which brands do Energy industry fans like most?
Energy industry fans show strongest brand affinity for Esso (5.29×), Aral AG (2.66×), and Petroleum industry (10.79×) over the country average.
Where do Energy industry fans live in Germany?
Energy industry fans in Germany are most concentrated in Nordrhein-Westfalen (reach 228,825), Baden-Württemberg (reach 126,273), and Bayern (reach 123,163). These three regions account for the largest share of the active audience.
What other brands do Energy industry fans also like?
Beyond Energy industry itself, the audience over-indexes on Aral AG (2.66×), Petroleum industry (10.79×), Electricity generation (5.17×), and E wie einfach (9.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Energy industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.