Rascasse Audience Intelligence

Gasoline Audience in Germany

A data profile of the people who buy, follow and care about Gasoline in Germany — modelled from more than twelve digital signal sources. Gasoline has an estimated audience of 1,600,142 people in Germany.

The average Gasoline fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include AutoScout24, FRITZ!Box, Solar energy, with strongest over-indexing on AutoScout24 (2.94× the country average).

Demographically, the Gasoline audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gasoline fan in Germany is more male, around 38.9 years old, with strong Need for Security tendencies and a notable affinity for AutoScout24.

Category: Cars & Mobility · Type: Topic · Subtype: Engine type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gasoline profile in Germany.

Audience size
1.6M
in Germany
Gender
36.3%
63.7% male
Age
38.9
average years
Country rank
#4197
Topic in Germany
Fig. 01

Search interest · 12-month trend

+252%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gasoline fans

36.3% are female, 63.7% are male, average age 38.9.

Fig. 02

Gender split

36.3%
Female
63.7%
Male
Demographic split for Gasoline audience in Germany
MetricValue
Female36.3%
Male63.7%
Average age38.9
Estimated audience size1,600,142
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Gasoline audience in Germany
Age bracketShare%
16-1920%
20-2919%
30-3921%
40-4923%
50+18%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Gasoline audience comes from Germany.

Worldwide audience distribution share by country for Gasoline
CountryShare
United States17.5%
Italy5.3%
Brazil4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gasoline audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gasoline fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~30K1.45×
02Mecklenburg-Vorpommern~40K1.33×
03Sachsen~100K1.24×
04Brandenburg~60K1.20×
05Thüringen~50K1.19×
06Sachsen-Anhalt~50K1.15×
07Rheinland-Pfalz~90K1.09×
08Baden-Württemberg~200K0.96×
09Hessen~100K0.89×
10Schleswig-Holstein~50K0.88×
11Hamburg~30K0.88×
12Bayern~200K0.87×
13Bremen~10K0.87×
14Niedersachsen~100K0.86×
15Nordrhein-Westfalen~300K0.81×
16Berlin~60K0.81×
Fig. 06

Affinity by region

Affinity by region — Gasoline, Germany
0.81×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gasoline audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gasoline audience
#·InterestCategoryAffinity×
01Traffic congestionCars & Mobility6.24×
02TrafficCars & Mobility6.01×
03Controlled-access highwayTravel & Leisure5.74×
04Diesel fuelCars & Mobility5.03×
05Land useHome & Garden4.87×
06RoadTravel & Leisure3.60×
07FRITZ!BoxTechnology & Electronics3.59×
08Solar energyHome & Garden3.27×
09EssoCars & Mobility3.18×
10AutoScout24Cars & Mobility2.94×
11TireCars & Mobility2.71×
12Automotive designBusiness & Career2.52×
13Electric carCars & Mobility2.32×
14PostbankBusiness & Career2.18×
15ADACCars & Mobility2.13×
16Used carCars & Mobility2.02×
17Lieferando.deFood & Beverages1.81×
18TransportCars & Mobility1.74×
19HornbachShopping1.72×
20EBayShopping1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gasoline audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Gasoline audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.44×
Family OrientationCONSERVATISM1.19×
PatriotismCONSERVATISM1.10×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Gasoline audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.43×
IndividualismJOY0.48×
Design AffinityPREMIUM0.56×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Gasoline have in Germany?

Gasoline has an estimated audience of 1,600,142 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Gasoline fans?

36.3% of Gasoline fans are female, 63.7% are male, with an average age of 38.9 years.

03

Which brands do Gasoline fans like most?

Gasoline fans show strongest brand affinity for AutoScout24 (2.94×), FRITZ!Box (3.59×), and Solar energy (3.27×) over the country average.

04

Where do Gasoline fans live in Germany?

Gasoline fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Gasoline fans also like?

Beyond Gasoline itself, the audience over-indexes on FRITZ!Box (3.59×), Solar energy (3.27×), Traffic (6.01×), and Tire (2.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gasoline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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