Controlled-access highway Audience in Germany
Controlled-access highway has an estimated audience of 1,284,615 people in Germany. 21.8% are female, 78.2% are male, average age 39.9. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Traffic congestion, Private transport, FRITZ!Box, Top-level domain, Wikia.
The average Controlled-access highway fan in Germany is 39.9 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Traffic congestion, Private transport, FRITZ!Box, with strongest over-indexing on Traffic congestion (27.66× the country average). Demographically, the Controlled-access highway audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Controlled-access highway fans
| Metric | Value |
|---|---|
| Female | 21.8% |
| Male | 78.2% |
| Average age | 39.9 |
| Estimated audience size | 1,284,615 |
Audience persona
The typical Controlled-access highway fan in Germany is more male, around 39.9 years old, with strong Need for Security tendencies and a notable affinity for Traffic congestion.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 314,947 | 1.8× |
| Bayern | 304,683 | 1.48× |
| Nordrhein-Westfalen | 222,296 | 0.79× |
| Niedersachsen | 156,635 | 1.26× |
| Hessen | 136,973 | 1.4× |
| Berlin | 122,269 | 2.13× |
| Schleswig-Holstein | 73,207 | 1.59× |
| Brandenburg | 55,205 | 1.39× |
| Sachsen | 49,584 | 0.79× |
| Mecklenburg-Vorpommern | 26,193 | 1.07× |
| Bremen | 25,552 | 2.33× |
| Saarland | None× | |
| Hamburg | None× | |
| Rheinland-Pfalz | None× | |
| Thüringen | None× | |
| Sachsen-Anhalt | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Traffic congestion | 27.66× | Cars & Mobility |
| Private transport | 18.43× | Cars & Mobility |
| FRITZ!Box | 5.56× | Technology & Electronics |
| Top-level domain | 5.73× | Technology & Electronics |
| Wikia | 7.95× | Internet & Social Media |
| Turbocharged Direct Injection | 17.12× | Cars & Mobility |
| Domain Name System | 5.7× | Internet & Social Media |
| Wirtz | 5.55× | Music & Radio |
| AutoScout24 | 3.73× | Cars & Mobility |
| Land use | 8.74× | Home & Garden |
| Gasoline | 10.67× | Cars & Mobility |
| Sade (band) | 13.08× | Music & Radio |
| Extreme metal | 4.44× | Music & Radio |
| Auto, Motor und Sport | 11.84× | Cars & Mobility |
| Turbocharger | 6.17× | Cars & Mobility |
| Commerzbank | 2.93× | Business & Career |
| ImmoScout24 | 2.93× | Home & Garden |
| Automotive design | 4.37× | Business & Career |
| Traffic | 7.81× | Cars & Mobility |
| Andre the Giant | 17.48× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.31 |
| Patriotism | CONSERVATISM | 1.72 |
| DIY Mentality | THRILL | 1.33 |
| Early Adopter Mentality | POWER | 1.24 |
| Quality Awareness | PREMIUM | 1.2 |
| Luxury Orientation | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Italy | 6.2% |
| United Kingdom | 5.0% |
See Controlled-access highway audiences in other countries
- Controlled-access highway — United States
- Controlled-access highway — United Kingdom
- Controlled-access highway — France
- Controlled-access highway — Italy
- Controlled-access highway — Spain
- Controlled-access highway — Brazil
- Controlled-access highway — Japan
- Controlled-access highway — South Korea
- Controlled-access highway — India
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Controlled-access highway have in Germany?
Controlled-access highway has an estimated audience of 1,284,615 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Controlled-access highway fans?
21.8% of Controlled-access highway fans are female, 78.2% are male, with an average age of 39.9 years.
Which brands do Controlled-access highway fans like most?
Controlled-access highway fans show strongest brand affinity for Traffic congestion (27.66×), Private transport (18.43×), and FRITZ!Box (5.56×) over the country average.
Where do Controlled-access highway fans live in Germany?
Controlled-access highway fans in Germany are most concentrated in Baden-Württemberg (reach 314,947), Bayern (reach 304,683), and Nordrhein-Westfalen (reach 222,296). These three regions account for the largest share of the active audience.
What other brands do Controlled-access highway fans also like?
Beyond Controlled-access highway itself, the audience over-indexes on Private transport (18.43×), FRITZ!Box (5.56×), Top-level domain (5.73×), and Wikia (7.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Controlled-access highway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.