Rascasse Audience Intelligence

Controlled-access highway Audience in Germany

A data profile of the people who buy, follow and care about Controlled-access highway in Germany — modelled from more than twelve digital signal sources. Controlled-access highway has an estimated audience of 1,284,615 people in Germany.

#2670among Topic in Germany#417in Travel & Leisure

The average Controlled-access highway fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Traffic congestion, Private transport, FRITZ!Box, with strongest over-indexing on Traffic congestion (27.66× the country average).

Demographically, the Controlled-access highway audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Controlled-access highway fan in Germany is more male, around 39.9 years old, with strong Need for Security tendencies and a notable affinity for Traffic congestion.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Controlled-access highway profile in Germany.

Audience size
1.3M
in Germany
Gender
21.8%♀
78.2% male
Age
39.9
average years
Country rank
#5171
Topic in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Controlled-access highway fans

21.8% are female, 78.2% are male, average age 39.9.

Fig. 02

Gender split

21.8%
Female
78.2%
Male
Demographic split for Controlled-access highway audience in Germany
MetricValue
Female21.8%
Male78.2%
Average age39.9
Estimated audience size1,284,615
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Controlled-access highway audience in Germany
Age bracketShare%
16-1915%
20-2920%
30-3923%
40-4924%
50+18%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Controlled-access highway audience comes from Germany.

Worldwide audience distribution share by country for Controlled-access highway
CountryShare
United States21.3%
Italy6.2%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Controlled-access highway audience in Germany is strongest.

Fig. 05

Top regions by affinity

Controlled-access highway fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.08×
02Berlin~60K1.07×
03Bayern~200K1.05×
04Hessen~100K1.03×
05Schleswig-Holstein~50K1.02×
06Niedersachsen~100K1.01×
07Brandenburg~40K1.01×
08Bremen~10K1.01×
09Sachsen~60K1.00×
10Mecklenburg-Vorpommern~20K1.00×
11Nordrhein-Westfalen~300K0.98×
12Saarland0.00×
13Rheinland-Pfalz0.00×
14Hamburg0.00×
15Sachsen-Anhalt0.00×
16Thüringen0.00×
Fig. 06

Affinity by region

Affinity by region — Controlled-access highway, Germany
0.98×1.00×1.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Controlled-access highway audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Controlled-access highway audience
#·InterestCategoryAffinity×
01Traffic congestionCars & Mobility27.66×
02Private transportCars & Mobility18.43×
03Andre the GiantSports17.48×
04Turbocharged Direct InjectionCars & Mobility17.12×
05Sade (band)Music & Radio13.08×
06Auto, Motor und SportCars & Mobility11.84×
07GasolineCars & Mobility10.67×
08Land useHome & Garden8.74×
09WikiaInternet & Social Media7.95×
10TrafficCars & Mobility7.81×
11TurbochargerCars & Mobility6.17×
12Top-level domainTechnology & Electronics5.73×
13Domain Name SystemInternet & Social Media5.70×
14FRITZ!BoxTechnology & Electronics5.56×
15Extreme metalMusic & Radio4.44×
16Automotive designBusiness & Career4.37×
17Müller (company)Food & Beverages4.28×
18AutoScout24Cars & Mobility3.73×
19CommerzbankBusiness & Career2.93×
20ImmoScout24Home & Garden2.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Controlled-access highway audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Controlled-access highway audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.66×
PatriotismCONSERVATISM1.88×
SpiritualityBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Controlled-access highway audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.55×
Design AffinityPREMIUM0.60×
Quality AwarenessPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Controlled-access highway have in Germany?

Controlled-access highway has an estimated audience of 1,284,615 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Controlled-access highway fans?

21.8% of Controlled-access highway fans are female, 78.2% are male, with an average age of 39.9 years.

03

Which brands do Controlled-access highway fans like most?

Controlled-access highway fans show strongest brand affinity for Traffic congestion (27.66×), Private transport (18.43×), and FRITZ!Box (5.56×) over the country average.

04

Where do Controlled-access highway fans live in Germany?

Controlled-access highway fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Controlled-access highway fans also like?

Beyond Controlled-access highway itself, the audience over-indexes on Private transport (18.43×), FRITZ!Box (5.56×), Müller (company) (4.28×), and Top-level domain (5.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Controlled-access highway audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Controlled-access highway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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