Traffic Audience in Germany
Traffic has an estimated audience of 1,998,536 people in Germany. 18.6% are female, 81.4% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Solar energy, Grand tourer, AutoScout24, Driving test, Used car.
The average Traffic fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Solar energy, Grand tourer, AutoScout24, with strongest over-indexing on Solar energy (6.93× the country average). Demographically, the Traffic audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Traffic fans
| Metric | Value |
|---|---|
| Female | 18.6% |
| Male | 81.4% |
| Average age | 39.9 |
| Estimated audience size | 1,998,536 |
Audience persona
The typical Traffic fan in Germany is more male, around 39.9 years old, with strong Need for Security tendencies and a notable affinity for Solar energy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 478,298 | 1.09× |
| Bayern | 321,627 | 1× |
| Baden-Württemberg | 262,687 | 0.96× |
| Hessen | 210,359 | 1.38× |
| Niedersachsen | 197,668 | 1.02× |
| Berlin | 112,953 | 1.26× |
| Rheinland-Pfalz | 101,940 | 1.02× |
| Sachsen | 91,853 | 0.94× |
| Schleswig-Holstein | 66,609 | 0.93× |
| Brandenburg | 57,318 | 0.92× |
| Hamburg | 49,193 | 1.09× |
| Sachsen-Anhalt | 45,411 | 0.88× |
| Thüringen | 43,863 | 0.86× |
| Mecklenburg-Vorpommern | 30,037 | 0.79× |
| Saarland | 20,737 | 0.84× |
| Bremen | 18,080 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Solar energy | 6.93× | Home & Garden |
| Grand tourer | 25.04× | Cars & Mobility |
| AutoScout24 | 3.35× | Cars & Mobility |
| Driving test | 17.56× | Cars & Mobility |
| Used car | 3.82× | Cars & Mobility |
| Controlled-access highway | 9.59× | Travel & Leisure |
| Tagesschau | 2.22× | Movies & TV |
| Satire | 4.93× | Literature |
| Air pollution | 7.15× | Health |
| Subwoofer | 14.01× | Technology & Electronics |
| Aral AG | 2.42× | Cars & Mobility |
| Škoda Kodiaq | 6.31× | Cars & Mobility |
| Electric vehicle | 3.52× | Cars & Mobility |
| Transfermarkt | 2.53× | Sports |
| Škoda Auto | 2.73× | Cars & Mobility |
| Sixt | 4.94× | Cars & Mobility |
| Country rap | 5.16× | Music & Radio |
| ADAC | 2.8× | Cars & Mobility |
| Automobiles | 1.68× | Cars & Mobility |
| Vacations | 2.2× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.66 |
| Patriotism | CONSERVATISM | 1.6 |
| Luxury Orientation | PREMIUM | 1.37 |
| DIY Mentality | THRILL | 1.25 |
| Family Orientation | CONSERVATISM | 1.17 |
| Community Orientation | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| United Kingdom | 6.5% |
| Brazil | 4.6% |
See Traffic audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Traffic have in Germany?
Traffic has an estimated audience of 1,998,536 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Traffic fans?
18.6% of Traffic fans are female, 81.4% are male, with an average age of 39.9 years.
Which brands do Traffic fans like most?
Traffic fans show strongest brand affinity for Solar energy (6.93×), Grand tourer (25.04×), and AutoScout24 (3.35×) over the country average.
Where do Traffic fans live in Germany?
Traffic fans in Germany are most concentrated in Nordrhein-Westfalen (reach 478,298), Bayern (reach 321,627), and Baden-Württemberg (reach 262,687). These three regions account for the largest share of the active audience.
What other brands do Traffic fans also like?
Beyond Traffic itself, the audience over-indexes on Grand tourer (25.04×), AutoScout24 (3.35×), Driving test (17.56×), and Used car (3.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Traffic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.